Summer Series — Marketing Your Book on Amazon Part 1 of 3

Welcome to Part One of a three-part summer series focusing on successfully and efficiently marketing your book on Amazon. Part one will discuss writing reviews for other products and books and explain why it is an important part of book marketing. Part two will discuss soliciting reviews for your book and how to do it properly. Part three will explain why reviews (both giving and receiving) can “tilt” Amazon’s search algorithm in your favor and how you can tilt it further by taking other simple steps.

Part One: Writing Reviews on Amazon

Writing reviews for other books and products is an important step for your own book marketing efforts. Not only does it allow you to put your name and book title in front of thousands of new people every day, but every review you write is linked to your customer profile (so if you haven’t taken advantage of your customer profile to market your book, do that now at: ).

You may be tempted to write a review of your own book. That is not a good idea since Amazon and its community frown upon such tactics. Instead, find books and products that you are familiar with and write reviews for them. If these books and products appeal to your target reader, all the better.

Here are the steps to writing an effective review:

Step 1: Find the book or product you are reviewing on Amazon and go to its sales page. Again, try to pick books or products that will appeal to your reader. After all, the whole point is for them to read your review and notice your book title.

Step 2: Scroll down the Amazon page to the section that says “Customer Reviews” and you will see a button that says “Write a customer review.” Click on that button.

Step 3: If you are not signed-in to your Amazon account, you will need to sign in to your account to write a review. If you do not have an Amazon account, you will need to create one. It is imperative for your book promotion that you have an Amazon account to write reviews and participate in the other promotional tactics we will share with you. But who doesn’t have an Amazon account in this day and age?

Side Note: In order to create an account that is “qualified” to write reviews, you need to have purchased something on Amazon. This is Amazon’s way of preventing review-fraud by ensuring that each review is written by a unique, real person. You’ve most certainly purchased something on Amazon already, but if you haven’t, here’s what you should buy: A copy of your book. You should do this anyway; a book needs at least one Amazon sale to trigger an ABR (Amazon bestseller rank), which is required for Amazon’s search algorithm to kick-in.

Step 4: Once you have an active Amazon account, you can write your review for the book or product you’ve selected (NOT your book). It should be at least 5-10 sentences long and it should end with your author name and a link to your book. That gives your review credibility, in addition to valuable exposure, because you are also a published author. And would Amazon have a function that so easily allows you to create a link to your book if they didn’t want you to use it? Of course not.

Step 5: Before you wrap up your review, don’t forget to use the “Insert Product Link” button. This allows you to add a link to YOUR book in the body of your review. In an alternate browser window, find your book and cut and paste the URL into the field that presents itself after clicking that “Insert Product Link” button. Amazon will use that internet address to find your product, and it will show up for you to confirm. Therefore, your review will end with “Your name, author of such & such” and the best news is, your book title will be clickable!

Write as many reviews for as many books and products as you can. The more reviews you write, the more instances your Profile Link is exposed for others to click on and the more links to your book are in your reviews. It is therefore in your best interest to review books that are related to your subject matter or topic (since customers browsing those reviews will be interested in your book, too).

Stay tuned for Part Two where we discuss the art of acquiring reviews for your own book…

Self-Publishing Virtual Book Tour: The Theft of A King by J.S.G. Gandeto

As an author in this economy, you have to come up with creative ways to market your self-published book. While book tours are a great way to connect with your readers, they aren’t the most affordable method of promotion. However, technology has made it possible for an alternative.

Take note from self-publishing Outskirts Press author, J.S.G. Gandeto, who is taking his latest book, The Theft of A King, on tour – a virtual tour, that is. He will be featured on several blogs over the weeks and months ahead so keep your eyes peeled to learn more about him and his book.

Luckily for us, Gandeto was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of The Theft of A King.



The Theft of A King book cover

OP: Tell us a little bit about The Theft of A King. What is it about?

JSGG: The book centers on Alexander the Great and the Ancient Macedonians’ ethnicity. It elaborates on topics related to the differences between the ancient Macedonians and the ancient Greeks and attempts to dispel the modern notion – one originated in the 19th century and thereafter propagated by some western authors – that ancient Macedonians “were” Greeks. Also, in the book the reader will find glimpses of today’s dispute between the Republic of Macedonia and Greece regarding the name of the Republic of Macedonia and what, in essence, lies hidden beneath this carefully orchestrated Greek problem. Readers will have a chance to get acquainted with modern-day Balkan politics where deep rooted historical intrigues, stereotyping and ingrained prejudices do justice for tolerance and rational thought.

OP: Why did you decide to write this story?

JSGG: My main objective was twofold: to bring to the forefront the differences between the ancient Macedonians and the ancient Greeks and to shed some light on much overlooked and, by some authors, largely ignored facts about the ethnicity of the ancient Macedonians. I could no longer stay silent in lieu of such incontrovertible evidence left to us from the ancient chronographers that clearly distinguished and separated the ancient Macedonians from the ancient Greeks. I felt compelled to respond to the blatant and dishonest manipulation of historical evidence in order to circumvent and subvert the universally declared human rights covenants and obligations that are second nature to most of the world but largely ignored by our Greek neighbors.

OP: What types of readers would be interested in this story?

JSGG: I would be happy if today’s younger generation gets a “whiff” of the twisted political winds in the Balkan and understand how distortions and manipulations of historical facts can be used for political gains.

OP: What is special about your book?  What differentiates it from other books in the same category?

JSGG: What separates this book from other books in the same category is the blunt straight forward – no holds barred – attitude. There is no glossing over, no need to look for clues hidden in between the lines or sugar-coating politically incorrect terms. If I have perceived historical distortions being sold as fact, I have described them as lies; if unsupported of evidence claims are propagated as truths, I call them fabrications. If historical injustice has been committed, I find no acceptable reason to remain silent regardless of socio-political consequences. Conscience compels me to act and stand against all social injustices.

OP: Have you published any other books? Do you plan to publish more?

JSGG: Yes, I have. In 2002 I published The Ancient Macedonians – Differences between the Ancient Macedonians and the Ancient Greeks, One Golden Ray upon the Rock, a novel in 2005 and The Wolves of Trapper’s Bluff in 2007.

I most certainly will continue to write.

OP: Thanks for your time, Gandeto! We look forward to learning more about you as you visit other bloggers!



J.S.G. Gandeto was born in Lubojno, Macedonia. Educated at Ss Cyril and Methodius University of Skopje, Republic of Macedonia. He immigrated to United States and continued his studies at Wayne State University, Detroit, Michigan and Nova South-Eastern University in Fourth Lauderdale, Florida where he received his post graduate degrees. He recently completed his 29th year as an educator and has since retired and is continuing to pursue his passion in writing. In 2002 he published his first book Ancient Macedonians: Differences between Ancient Macedonians and the Ancient Greeks. In 2005, he published the romantic novels One Golden Ray upon the Rock and in 2007, The Wolves of Trappers Bluff. In the Macedonian Language he has published the following novels: Spasa’s Light in 2004, Saraf in 2009 and Rosamarina’s Grave in 2010. Currently, he is preparing for publication his latest novel Folded Impressions.

For more information or to contact the author, visit


This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road”.  Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.


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