Top 10 Self-Publishing Book Marketing Tactics

Even more than great writing, ongoing book marketing is a vital part of success for any self-publishing author. One must not only must be persistent, but must make smart use of modern marketing and promotional channels and selling tactics so books get noticed. But how?

Outskirts Press is constantly adding services for self-published authors like you to help you reach new and larger audiences of book-buyers in an ever-changing market. That’s why we lead the publishing industry in post-publication support, products and services to a growing family of self-published authors.

Here, we discuss the latest top-selling marketing options from Outskirts Press. Perhaps one or more of these is the perfect choice for you. Learn more about the services that are helping our authors achieve selling success, then let Outskirts Press help you choose techniques that are a great fit for you.

Amazon Kindle Submission Service

1. Amazon Kindle Submission Service: Amazon is the number one retailer in America (yes, even bigger than Walmart!), and the Amazon Kindle is the #1 e-reader. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Frankfurt Book Fair

2. Frankfurt Book Fair: Introduce your book to over 250,000 visitors at the most popular book fair and publishing event in Germany! The Frankfurt Book Fair is one of the largest book-related events in the world, and the possibilities it offers are world-class.

Amazon Search Inside the Book

3. Amazon Search Inside the Book: Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.

Apple iPad/iPhone With Standard Distribution

4. Apple iPad/iPhone With Standard Distribution: Millions of iPads have been sold and iPhone revenues account for over half of all smartphone revenue in the United States. Is your book a part of this growing market? It can be, simply and conveniently, with iTunes distribution of an iPad/iPhone electronic edition of your book through Apple’s iBooks bookstore.

Custom Press Release

5. Custom Press Release: Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.

Package E-Book Formats

6. Package E-Book Formats: This e-book publishing package includes formatting and distribution of an Amazon Kindle E-book Edition with distribution on Amazon, an Apple iPad/iPhone E-book Edition with distribution through iTunes and the iBooks bookstore, and a Barnes & Noble NOOK E-book Edition with distribution through the NOOK bookstore on Barnes & Noble’s website.

Amazon Launch Bundle

7. Amazon Launch Bundle: Save 25% on 3 of our marketing services focused on Amazon.com. This bundle includes the following options: Amazon Search Inside the Book, Amazon Listing Optimization and Amazon Author Page.

Book Video Trailer and Distribution

8. Book Video Trailer and Distribution: Roll out the red carpet for your book with a book video trailer, one of the best viral marketing tools to put in your marketing toolkit. A book trailer provides potential readers with a new pathway to understanding your book’s content and its appeal, and this service takes care of both the trailer creation and distribution process for you!

Book Launch Bundle

9. Book Launch Bundle: Save time and money with this popular marketing bundle, which includes a custom press release, the public relations publicist campaign, author platform set-up through social media, a 60-90 second book video trailer with social network distribution, and five hours with a Personal Marketing Assistant.

Amazon-Branded Featured Book-of-the-Week

10. Amazon-Branded Featured Book-of-the-Week: Have your book’s cover, linked to its Amazon sales page, delivered directly to the email inboxes of thousands of potential new readers! This exceptional service ensures that your book is featured exclusively on the Self Publishing News blog and is broadcast over social media, as well, ensuring that your book has a leg up on the competition.

If you have questions or want to learn more about our services, you can visit us online at www.OutskirtsPress.com and even chat live with our expert staff through our website!