One of the biggest marketing challenges for authors is generating awareness about their book. Readers have to know a book exists in order to buy it. Outskirts Press offers self-publishing authors a book marketing option that puts a self-publishing author’s book in front of thousands of potential buyers: The Amazon-Branded Featured Book-of-the-Week.
The Amazon-branded Featured Book-of-the-Week option is a direct marketing campaign to thousands of recipients, all readers, writers and professionals. The email features the featured book’s cover image and title as well as an easy to access link for readers to purchase the book directly from Amazon. In addition to the email, each featured book-of-the-week is featured on the Outskirts Press blog and broadcast to Outskirts Press’ social media community via Facebook and Twitter.
Getting your book in front of readers is an essential part of any book marketing strategy. This option provides authors with an easy and affordable way to do just that.
What benefits can a self-publishing author gain from signing up for the Amazon-branded Featured Book-of-the-Week?
- Increased Exposure — The Featured Book-of-the-Week is sent to thousands of email subscribers, over 12,000 Facebook users, and more than 4,000 Twitter followers.
- No Effort Marketing — All authors have to do is purchase this popular book marketing option. Outskirts Press handles the promotion from there.
- Effective Marketing Techniques — Social media and email marketing are two of the most effective marketing strategies in today’s technology-obsessed society. Not only does this option increase a book’s exposure, but it also provides readers with the convenience of online shopping and internet book reviews.
Are you ready to reserve your feature?