Self Publishing Book Marketing – Amazon’s Search Inside

Amazon Search Inside the Book

This functionality on Amazon’s website is Amazon’s “online equivalent” to browsing a bookstore. Books that participate in the “Search Inside” program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.

Equally important is the affect this participation has on your Amazon search results. More data about your book’s content is stored by Amazon’s computers, potentially resulting in more accurate and targeted search results and recommendations.

Outskirts Press published authors can easily and conveniently add this optional marketing service to their distribution from the Marketing Options screen of their author’s center.

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