The PR Publicist Campaign

Do you need a publicist to handle your press release with targeted distribution and phone call follow-up?

Do you want personal media leads sent directly to you? How about a clipping service that notifies you whenever your book is mentioned on the Internet?

The Outskirts Press PR Publicist does all this for you, and more…

Here is what is included with the PR Publicist:

We will prepare a single press release.

For maximum results, we strongly recommend that you order the Custom Press Release to be used with this option. If not, then a Standard Press Release will be used.*

We will e-mail your release directly…

to the personal email in-boxes of book reviewers and editors in print, radio, television, trades, E-zines, syndicates, and wires locally, regionally and nationwide.Our distribution circuit consists of over 21,000 national media contacts. Applicable trade publications selected for your subject are included free of charge.

Editors have opted-in and given us appropriate addresses to e-mail the respective releases to.The PR Publicist will send you a list of the confirmed recipients who opened/read your press release.

We will place phone calls to follow-up…

on your single release with key editors, beat writers, and reviewers to push your press release. This increases the probability of coverage/interest. These are not cold calls. The editors and writers receiving your press release and our phone calls have agreed to receive applicable press releases and therefore value the information and the follow-up phone call, which we perform for you.

We will send you every single media lead…

that results from your PR Publicist Campaign. Usually they are in the form of a review copy request. The PR Publicist will also send you a recommended cover letter to use when following-up on each lead. You may use it exactly, or alter it as you see fit.


We will register you with an internet clipping service to keep track of all the promotion you receive from the PR Publicist. Every time your book title is mentioned anywhere on the Internet, you will receive up-to-the minute email notification. This clipping service lasts for as long as you want.

* If you want a copy of your press release, purchase the Custom Press Release service first, otherwise the release will just be sent to the media. If using the Standard Press Release, please ensure your author webpage is free of any spelling or grammatical errors, as the standard press release will use much of that information verbatim.


Are you ready to order the PR Publicist for your press release campaign? You receive everything described above. To order, sign-in to your author’s center and click on the Marketing Option button. You will find the PR Publicist Option among the marketing choices.

CASE STUDY: 5 Major Interview Requests in 72 hours!

Thanks to the PR Publicist, retired NBA All-Star Ricky Pierce received 5 major interview leads and 56 review leads in the first 72 hours for his Outskirts Press book, Bouncing Billy.

Ricky Pierce, the former Rice University star, retired from the National Basketball Association (NBA) in 1998. He took with him 14,467 points, shooting 49.3 percent from the floor and 88.5 percent from the foul line during his 16-year NBA career. He was the NBA’s Sixth Man of the Year in 1987 and 1990 and an All-Star in 1991. He is the creator and inventor of the AccUShot22 Basketball, which aids children through adults in the ball-handling and shooting skills. Pierce has always been  fascinated with the way children learn. Having three children of his own, he quickly came to understand the importance of reading to children and the great impact that a book can have on a child. While playing in the NBA, Pierce had the opportunity to visit many schools and children’s hospitals, where reading was a big part of the visit. Those experiences inspired him to write Bouncing Billy and make a positive difference in the lives of children. Pierce resides in Texas with his wife, Joyce, formerly of the multi-Grammy award-winning group, The 5th Dimension, along with their three children, Christian, Rachel, and Aron.