Tick-tock! It’s time to use TikTok to promote your book!

TikTok—the social media platform where people communicate via seconds-long video clips—has been holding steady in popularity for a while now. So, it may make sense for you to join as an author—and the great news is . . . there’s a community of readers waiting for you there!

If you search TikTok for #BookTok, you’ll find those readers sharing short videos inspired by their favorite books. They may offer reviews, role-play being a character, or share their expression as they read a particularly moving or funny passage. The ideas are seemingly endless for readers sharing their love of books on TikTok.

And the ideas are just as endless for you, an author, to communicate with readers on BookTok! By responding to their videos and posting your own, you may earn sales—or even be featured in one of their videos! 

Here are 5 important steps to help you get started:

  1. Get to know TikTok and the BookTok community.
  2. Sign-up for an account and start exploring. TikTok uses hashtags like other social media platforms, so find content relevant to you and your book by searching for #romancebooks, #historicalfiction, etc.
  3. Comment on reader videos you like.
  4. Make and post your own videos: reveal your new book cover for the first time, show where you like to write, share a surprising story from your publishing journey—get creative!
  5. Add hashtags to your posts and post regularly—both will help readers find you.

 Tick-tock! There’s no time like the present to take advantage of TikTok! And remember, Outskirts Press offers a number of marketing services to help you promote your book, no matter where you’ve published it.


Have you written a book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

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Click above to watch the video. New authors, click here for your free publishing kit.

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