The Top 6 Ways a Virtual Book Tour Can Promote Your Book

Gone are the days when a writer must pound the pavement, toting hardcopies of their book and media kits from one book reviewer to another, one bookstore or news outlet to the next in order to get exposure.

The times they are a-changin’ when it comes to book marketing. As a published author, you would be wise to tune into the changing methods by which news outlets and bookstores are getting information and exploit these changes in your marketing efforts. This is where a Virtual Book Tour can help.

A Virtual Book Tour can give you an edge in gaining visibility for your book physical distance, and time and budget constraints, don’t allow for an actual physical tour. When you can’t travel from place to place, a Virtual Book Tour ensures you and your book are still making “appearances” on the blogosphere and social networking sites — appearances that live online and in search engines forever (much longer than any in-person event lasts).

So what are the top 6 reasons to hold your own virtual book tour? With a virtual book tour, you can:

  • Spread word quickly over a wide range of venues and sites
  • Make multiple “appearances” on the blogosphere and social media
  • Capture attention and set your tone instantly
  • Have your message available forever on the blogosphere
  • Reach new audiences with little to no effort
  • Open the door to follow-up book reviews and interviews

We can’t think of a good reason not to market your book through the Virtual Book Tour. It’s the best surrogate you can have when being everywhere at once is not logistically or financially possible.

If you’re too busy to put together your own virtual book tour, or aren’t quite sure how you would begin, The Virtual Book Tour option from Outskirts Press can help you.


With the Virtual Book Tour through Outskirts Press, you receive the following:

  • Outskirts Press announces your Virtual Book Tour to the blogosphere.
  • You receive every inquiry in response to the announcement about your book.
  • Virtual Book Tour Packet, which includes all of the materials you need to follow-up with the bloggers quickly and easily in order to schedule your “appearance” on their blog, website, or social network.
  • In most cases your appearance may include a book review and/or an author interview.
  • Spotlight Appearance on the Outskirts Press blog, which receives its own announcements on Twitter and Facebook.

Now through March 31, simply click here to order this option, enter promo code VBT10PCT when you check out of your shopping cart, and you will save 10% instantly. Don’t delay, this offer won’t be around long!

Click to order

I approached self-publishing with some trepidation, but Outskirts Press’ assistance throughout the process made the entire experience a real joy.

Some people mean it when they say they’ve done it all. Thomas Gambino has been a child television performer, clerk, cook, petroleum tank cleaner, sketch artist and painter, high school and college teacher, touring jazz and rock musician, radio and television guest, publisher, author, poet, magazine writer and interviewer, editor, husband, father, grandfather, orchestra leader, arranger, copyist, composer, orchestrator, conductor, musical director, foundation leader, advertising director, recording and video producer and performer, and an advocate for a limited world government. Among other books and music, his published works include NYET-An American Rock Musician Encounters the Soviet Union.

New York City jazz saxophonist and author Thomas Gambino was a member of The Vegetables, the rock band that accompanied the Joffrey Ballet during its 1974 tour of the then-Soviet Union and the first American rock group to visit that country. In The Vagabonds: A Musician’s Odyssey, Thom pays homage to those family members who came before him, and he offers an insightful history refresher course to assist the reader in understanding his trek fully. Thom also interviewed many of his friends and musical associates for their recollections, many of which have relevance in modern political and musical history. Gambino’s memoir describes his wife Lorry’s rise to a position at The New York Times and chronicles the lives of their children and grandchildren as they pursue careers in music, acting, advertising, education, law enforcement, business and fashion design. You’ll meet the famous, the near-famous, and the should-be-famous. As Thom states, “I’ve had a career just below the radar on the outskirts of history.”

– Thomas Gambino, author of The Vagabonds

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