Self-Publishing Book Spotlight: The Pony Principles by Keith Elkins

Self-publishing a book is an exciting undertaking. Because we understand the dedication that is required to write a quality book, we like to feature our top authors each week so that you can get to know a little bit more about them and their book. This week, we are featuring Keith Elkins’ The Pony Principles.

In his latest book, self-publishing Outskirts Press author, Keith Elkins, takes the metaphor of the pony from the positive, childlike perspective of anticipating the gift of a pony for one’s birthday and expands that idea into four simple, innovative principles by which one can make things happen in one’s life despite the influence of negative people or negative circumstances.

No matter what is occurring around a person, author Elkins writes, there is always a path to one’s goals if one is committed and on purpose. What one focuses on, expands. His four pony principles help one achieve the focused optimism necessary to carry through to one’s goals. One has to see the pony, feed the pony, train the pony and, finally, one has to ride the pony.

“Seeing” the proverbial pony is the start of one’s journey and involves concentrating on one’s goals, clarifying one’s vision and purpose and thereby strengthening one’s belief. In this first step one must also overcome any limiting notions one might have about one’s talent or one’s potential.

Elkins’ second principle, feeding the pony, concentrates not simply on the nurturing of one’s mind, body and spirit, but on the robust nourishing of them with a new way of processing one’s life experiences through “lifetime learning” and through exposure to people, places and ideas that help a person grow.

“Training” the pony, step three, is the work, the discipline, the practice necessary to actually make a lifelong change. If one’s life is worth living, it is worth training for, the author says, and training is, simply put, work.

Finally, in step four, one “rides” the pony. One mounts the animal and gives it a little kick. Rather than merely sitting around, looking at and daydreaming about what one wants, one actually gets on the pony and follows through to one’s goals with action. One moves forward with commitment and passion.

One then succeeds.


Keith Elkins is an entrepreneur, martial arts educator, motivational speaker, and president of Keith Elkins Enterprises, Inc., a human potential consulting company. He offers presentations on leadership, team building, embracing change, and developing programs for at-risk youth. Keith and his family live near Washington, D.C.

For more information or to contact the author, visit

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