Top 5 Self Publishing Building Blocks

What are some building blocks of successful self publishing?

	PROFILE YOUR READERS Where do they work? Where do they live? What do they read? Where do they shop?
	WAYS TO PROMOTE YOURSELF & YOUR BOOK Radio Television Local events Speaking engagements Social media (Twitter, Facebook, etc). and many more
	LEVERAGE YOUR OPPORTUNITIES Your book is a commodity Merchandising Additional versions (handbooks, large print editions, ebook editions, Kindle editions, hardback formats) Increased speaking engagements Increased media exposure Creating “expert status”
	SIDEBAR SELLING Booklets Special reports/white papers Teleseminars Audio Tapes
	GETTING FREE PUBLICITY Publishing articles Becoming an expert The talk show circuit Author book tours Staging events

Being a successful self-published author requires up-front planning so you know your target audience and then proactive book promotion after the book is published, along with leveraging your book for additional income opportunities.   Diamond and Pearl authors with Outskirts Press receive the ongoing benefits of the exclusive Marketing COACH, sharing further details about many of these building blocks.

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