Is your book right for Bologna?
Attending international book fairs personally is often cost-prohibitive for self-publishing writers when you factor in expenses such as airfare, hotel, food, and transportation. And those are just the costs of going international. Then there are the costs of the exhibit itself, like the exhibition fees, the exhibition stand, and the “giveaways” (often called “freebies” or “schwag.”)
But book fairs are also the place where self-published authors can “be discovered.” Outskirts Press helps its authors place their books at 5 international book fairs for a reasonable cost. We’ll discuss each of them in detail this week.
The first is the Bologna Children’s Book Fair and is the world’s leading book fair focusing solely on children’s publishing with a focus on the sale of rights and international co-productions. Outskirts Press first offered this opportunity to 5 select authors last year as a pilot program to see the results. 4 out of 5 of the authors received an impressive number of leads from international/domestic publishers, editors, and agents.
We were so encouraged by the results that this year, we are offering the Bologna Children’s Book Fair as a marketing option for all our published children’s book writers. To increase your chances for success, your book must have full color illustrations inside the book to participate. Therefore, only our Pearl Full Color books are eligible.
The Bologna Children’s Book Fair occurs in March in Italy and hosts over 1400 international exhibitors and may be instrumental in forging industry connections or negotiating agreements or licenses for your work.
When you order the Bologna Children’s Book Fair from the Marketing Options Screen of your Author’s Center your book will receive valuable, face-out exposure on an exclusive shelf with 4 other Outskirts Press titles and a representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.
If you are a published Children’s book author with Outskirts Press and interested in exhibiting your book with the Bologna Children’s Book Fair, you can register for this event conveniently from your author’s center Marketing Options screen. Space is limited and filled on a first-come, first served basis. Due to the specific requirements of Bologna, this event is not a part of our Global Marketing Tour package and must be registered for separately if you are interested.
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