For many self-publishing authors, it can be a challenge to come up with creative ways to market a self-published book. While book tours are a great way to connect with readers, they may not be cost-effective, especially if you want to reach a nationwide audience. However, technology makes it possible for authors to reach a larger audience, without all of the costly travel.
Take note from self-publishing Outskirts Press author, Mara Botonis, who is taking her latest book, When Caring Takes Courage, on tour – a virtual book tour, that is. She will be featured on several blogs over the weeks and months ahead so keep your eyes peeled to learn more about her and her book.
Luckily for us, Mara was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of When Caring Takes Courage.
OP: Tell us a little bit about When Caring Takes Courage. What is it about?
MB: This highly interactive guide lets readers modify the menu of tips to best suit their unique needs when it comes to everyday challenges such as bathing, toileting, managing medications and dealing with difficult behaviors. When Caring Takes Courage also eases the emotional pain of Alzheimer’s by supporting caregivers in carving out more moments of connection to help protect and preserve the unique relationship and life journey readers and their loved ones were on together before onset of this devastating disease.
OP: Why did you decide to write this story?
MB: After twenty nine years in healthcare, working throughout the United States in the senior housing industry, Mara’s life and career trajectory was forever changed when a close family member was stricken with Alzheimer’s. Her everyday work at the national level alongside families coping with the impact of Alzheimer’s/dementia as well as countless medical and healthcare professionals specializing in this disease offered unparalleled opportunities to learn from their collective expertise.
OP: What types of readers would be interested in this story?
MB: The book is for anyone impacted by the heartache of Alzheimer’s/dementia. Caregivers, family members, friends, and professional care staff (aides, nurses, activity therapists) will all find something in the book that will support them in creating the best possible day for themselves and persons living with Alzheimer’s/dementia. The book is especially helpful for spouses and adult children caring for a loved one with Alzheimer’s at home.
OP: What is special about your book? What differentiates it from other books in the same category?
MB: When Caring Takes Courage is unique in that it combines helpful tips from a national pool of hundreds of healthcare professionals, along with favorite “failure-free” solutions from scores of family caregivers. This book culls the most effective caregiving strategies widely utilized in dementia care today, arranging them in an easily accessible and understandable way.
3 books in 1, this volume includes:
- Helpful Tips from Hundreds of Healthcare Professionals
- Favorite “Failure Free” Solutions from Countless Family Caregivers
- Over 700 Alzheimer’s Adapted Activity Ideas
OP: Thanks for your time, Mara! We look forward to learning more about you as you visit other bloggers!
Mara’s passion and life’s work has always been to support families in finding hope and happiness on a day-to-day basis in the face of this devastating disease. She often cites the influence of her beloved Grandfather, Bill, as the inspiration for her commitment to those coping with the impact of Alzheimer’s.
Mara continues to be a sought after speaker and valued partner in caregiving for families affected by Alzheimer’s/dementia as she shares her positive and empowering message.
Her company, Biography Based Care, offers Alzheimer’s caregivers the resources they need to create better, brighter days.
For more information or to contact the author, visit www.outskirtspress.com/whencaringtakescourage
This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road”. Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.
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