One of the biggest dilemmas that self-publishers face is deciding on the appropriate printing process. The ‘How to Print’ decision can be a bit easier once you know your target market and budget. Still, there are many options available to you, such as digital printing with print-on-demand distribution or offset printing and physical fulfillment.
Publishers use three major methods of book printing, which are:
Digital printing is perhaps the simplest and the fastest growing printing process. Normally, the files for printing are held at computer servers and can be printed, glued and bound together to produce a high quality book in under 10 minutes. This method works excellently for producing one-demand single copy of the book, as the whole book is produced in one cycle.
Offset printing on the other hand is more suitable for bulk-printing. This traditional type of print-press is fed one sheet at a time, or a complete web of paper, which can be printed in real-time. The web of sheets is then cut up and organized by special bindery equipment. The folding, trimming and assembling of the printing press is carried out right at the end, making sure that more than one book can be prepared at a time.
Letterpress technology is unquestionably the oldest form of printing, and largely unavailable due to its inefficient and time-consuming approach. In this kind of printing, pictorial engravings or etched metal plates are inked, and a single sheet of paper is rolled over them. The process only works for one sheet at a time, and is typically used for very fine, limited edition books.
As you can see, there are a variety of different printing options available to a self-publisher. While offset printing can yield deeper discounts (on a per copy basis), print-on-demand offers the flexibility of a smaller upfront investment. We offer both offset printing/bulk ordering as as well print-on-demand as options for all of our authors. That means – we’re here to save you money regardless of the printing process you choose.
So, are you ready to have 100% control over your self-publishing experience?