Self-Publishing Author Cooper C. Woodring, FIDSA Discusses Expert Design Witness 101

Author Cooper C. Woodring, FIDSA is taking his latest book, Expert Design Witness 101 on tour – a Virtual Book Tour, that is, with Outskirts Press! Technology has created a wide variety of ways to reach audiences all over the world. All it takes is a little thinking outside the box, and nowadays you can market a self-published book in a variety of affordable and impactful ways. Virtual book tours, for example, are a great way to connect with readers from all corners of the globe, all from the comfort of your own home. Join Cooper C. Woodring, FIDSA and Expert Design Witness 101 as they appear in features and interviews (such as the one below) in the weeks and months ahead!

Luckily for us, Cooper C. Woodring, FIDSA was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Expert Design Witness 101.

OP: Tell us a little bit about Expert Design Witness 101. What is it about?

Cooper:  The fascinating experience of serving as an expert witness in Federal Courts in design patent litigation when the question is always, “How close is too close in overall appearance (of the accused design to the patented design) to find infringement” and through whose eyes is that judgment made.

OP: Why did you decide to write this story?

Cooper:  Encouragement from patent attorneys I worked with and the curiosity and many questions from my design peers asking what is it that you actually do, and how and when did you learn how to do whatever it is that you do.

OP: How did you get your book published?

Cooper: It started with fear of the unknown, but eventually became easier with a lot of help from the folks at Outskirts Press.

OP: What types of readers would be interested in this story?

Cooper: Product designers and industrial designers, students of design and design educators, patent attorneys who specialize in design patents (or want to), and the general public wanting a glimpse into the behind-the-scenes battleground between the award-winning creators, and the copycats, of product designs.

OP: What is special about your book?  

Cooper:  It is not a textbook, but it does teach the basics of design patent law in understandable language and it includes the often unusual, strange and funny events and stories that one would not expect to occur in Federal Courts.

OP: What differentiates it from other books in the same category?

Cooper: I don’t believe there are any similar books in the same category. The closest books are dry and highly technical, scholarly books probably authored by a bright attorney with little or no knowledge or understanding of design.

OP: Have you published any other books?

Cooper: No

OP: Do you plan to publish more?

Cooper: Only if this book is successful and the market appears to want more, as I have more to share.

OP: Thanks for your time, Cooper! We look forward to learning more about you as you visit other bloggers!


Cooper Woodring is a former president of the Industrial Designers Society of America. Woodring spent a majority of his career as manager of product design and new product development for JCPenney, at that time America’s third largest retailer. President Reagan appointed Woodring to head the United States Information Agency’s Cultural Exchange Mission titled “Design in America” behind the then Iron Curtain. Cooper was an invited presenter at the United States Patent and Trademark Office’s first “Design Day” in 2006 and again in 2010 and 2015. Cooper lives in Wakefield, Rhode Island (the Ocean State), and loves boating and being near the water, in spite of giving up his Grand Banks due to getting older.

For more information or to contact the author, visit

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road.” Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

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