Let’s face it, we live in an increasingly mobile society. If you take a moment to gaze up from your own smartphone in a crowded room, you’ll see most people are absorbed in their screens–checking up on social media, reading some news headline or maybe even just shamelessly taking a selfie. Why not take advantage of the ubiquity of smartphones by putting a path to your book everywhere they are?
That image right there is no Rorschach test, it’s a QR code, and with a quick scan of that on the back cover or inside your book, voila—readers and potential readers can navigate instantly to your website or other web address of your choice. This is a fantastic way to lead current fans to your site for news, or for new book buyers to make on-the-spot smartphone purchases while you’re still fresh in their minds.
With a QR code, you get some pretty nifty advantages toward the marketing of your book, as this provides a quick and easy way to get readers to your website–or any webpage you want them to land on. It also encourages an active engagement with you and your fan base, which you can monitor via your website and adjust your marketing strategies accordingly. Lastly, you have a cost-effective marketing tool to add to your arsenal! It’s a win-win-win!
How do you get one of these newly offered QR codes? First off, you must be logged in to your Publishing Center and have purchased a publishing package with Outskirts Press. Your Publishing Consultant can help you to add this option to your book. To learn more about adding a QR Code to your book, click here. If you have any questions, your Publishing Consultant or Author Representative can help.
Corporations, publications and sellers worldwide use QR Codes effectively in their marketing every day. Level the playing field by putting this powerful technology to work for your book!