In a World of Their Own by Frederick K. Lancaster B.A, J.D. Virtual Book Tour

As an author in this economy, you have to come up with creative ways to market a self-published book. While book tours are a great way to connect with your readers, they aren’t the most affordable method of promotion. However, technology has made it possible for an alternative.

Take note from self-publishing Outskirts Press author, Frederick K. Lancaster B.A, J.D., who is taking his latest book, In a World of Their Own, on tour – a virtual book tour, that is. He will be featured on several blogs over the weeks and months ahead so keep your eyes peeled to learn more about him and his book.


Luckily for us, Fredrick was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of In a World of Their Own.

In a World of Their Own book cover

OP: Tell us a little bit about In a World of Their Own. What is it about?

FKL: The core of the books theme centers on personal and organizational management with primary emphasis on the personal qualities of individuals, which in my opinion, enhances over all management. I believe that organizations run efficiently and effectively, if the people running them aren’t flawed in some basic tenants that are importantly value-driven. Those basic tenants prescribe are standards, integrity, trust, passion, preparation, talent, support system and community. In my opinion if these eight qualities are not in the working order of a person’s daily life, they will have difficulty in reaching superstardom levels.

Superstardom in the context in which I frame it is not some lofty engagement where prestige, money or frame is the measuring stick. Here, superstardom begins where you are and in you building and working on core foundations daily that nurture you and give you value. This is not a liberal or conservative view, or Christian or non-Christian one. It is, instead, a condition where bout life springs based on value-driven principles. My main premise dictates that any one can become a superstar performer as long as they live a life that represents their greatest self.

OP: Why did you decide to write this story?

FKL: I felt compelled to write on the subject of personal management, because I saw that the greatest influences in society were less than culture in driving the debate on what they considered to be authentic superstardom. What most were advocating were superficial characteristics drawn from popular cultures definition of who’s in and who’s out.

The realization of this notion came by accident by way of two events, which happen in tandem. I was over to a friend’s house one weekend and while in the mist of talking, he was engaged in flipping the television channels. One show after the other led to viewing ever more strange and bizarre content. So strange and bizarre that even those of us who might lean left socially, would find it offensive.  But what was most insulting came when a number of the participants on these shows in public would declare themselves branded talent for doing nothing to merit such a praise, other than to act foolish on television.  I said to myself, “enough of this.” “This is garbage”. There is something wrong with this picture.

It was this revelation that led me in asking the question, what qualities I most admired and wanted to emulate as child. Then I asked who the people that embodied these qualities were? I began then to seriously analysis what they were.  I found not to my surprise that the commonality of people who I grew-up around in my community that shared these special qualities were no different than the people who were famous who I equally admired. It made sense to me that true superstardom exists not somewhere in the heavens, but in a consistent pattern of qualities that were conducive in nurturing the lives of these people.  In the end, their lives rich with valor nurturing qualities became the hallmark of their superstar performance.

OP: What types of readers would be interested in this story?

FKL: I have a friend of mine that told me that when she read my book, she could see anyone reading it would benefit from it, because-in her words- it’s about qualities of life. I wrote it with the intent in mind as a book about organizational and personal management, but its’ readership could easily extend the gamut. A housewife and mother who run her families household can see it as a book for evaluating herself and her family’s value driven principles as a whole by making sure as a family unit they are upholding those values.

A manager of people in a organization could see interest in reading this book because it can give the manager the tools in gauging and identifying whether the people he or she chooses are the right value driven workers for the organization and if they embody the qualities necessary to uphold that organizations vision.

OP: What is special about your book?  What differentiates it from other books in the same category?

FKL: In terms of the concepts that I ascribe in this book, to their core, they are familiar. What is not familiar about them and what makes this book unusual, in my opinion, pertains to examining those terms on the basis of their dimensions. In the context in the minds of most individuals, the terms are linear, but if you look closely, they comprise totally of different meanings depending on what type of environment a person grew-up in. That’s perhaps why I refer to the terms as matrixes, because there is a dimensional quality to them that only the individual can relate to base on his or her experience.

For instance, I describe in the book the term support systems; at least in the context of business relationships, but it also can apply to other relationships.  Yet, the term is seen consciously different than if it was seen subconsciously. I believe if a well-known person stepped back and looked at his support system in a panorama view, he would not have a problem in saying, “hey, I don’t see all support systems equally. In fact, there are those systems I consider intimately more important in driving my vision and upholding my values.”

Then he could honestly say, as well, that there are other support systems he deals with that could care less about his vision or his value system. He can also say their concerns could be to take the money and run.

The point I am making here is that a number of business and organizational books might offer the reader information on the mechanics of their organization, rather than seeking the motives and intent of their people.  My premise here is to share with the reader that ordinary people can become extraordinary if they are primed with nurturing value driven principles.

OP: Have you published any other books? Do you plan to publish more?

FKL: No. I can tell you that I am now on the early stages of my next book and it is priming up to be a book on reconciliation and negotiation.

OP: Thanks for your time, Fredrick! We look forward to learning more about you as you visit other bloggers!

In a World of Their Own Author Frederick K. Lancaster B.A, J.D.ABOUT THE AUTHOR:

Frederick Lancaster holds a B.A. in Sociology from Alabama A&M University and a J.D. from Taft Law School awarded in 2011. He is currently managerial/supervisor of Juvenile Services for Escambia, County Alabama, having held that post for nearly 24 years. He lives in Brewton, Alabama.

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For more information or to contact the author, visit www.outskirtspress.com/inaworldoftheirown

This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road”.  Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.

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