As an author in this economy, you have to come up with creative ways to market a self-published book. While book tours are a great way to connect with your readers, they aren’t the most affordable method of promotion. However, technology has made it possible for an alternative.
Take note from self-publishing Outskirts Press author, David A. Koop, who is taking his latest book, Cancer It’s a Good Thing I Got It! The Life Story of a Very Lucky Man, on tour – a virtual book tour, that is. He will be featured on several blogs over the weeks and months ahead so keep your eyes peeled to learn more about him and his book.
Luckily for us, David was kind enough to answer a few questions as the tour was getting started so that we can give you a sneak peek into the mind of the creator of Cancer It’s a Good Thing I Got It! The Life Story of a Very Lucky Man.
OP: Tell us a little bit about Cancer It’s a Good Thing I Got It! The Life Story of a Very Lucky Man. What is it about?
DK: My book is about my life… my childhood and growing up, my adventures as a young man, my varied and successful business careers, my love for my son and my family… all the things that made me the kind of man who could successfully battle and survive a terminal cancer diagnosis. The book tells of my duel with cancer from diagnosis, through surgery, chemotherapy, and my ultimate recovery and ongoing war with chronic pain and other side effects of having survived. Throughout the book, I share my personal philosophies on life, success, and the one true thing that matters in this life… our personal relationships. I also include tips for those going through cancer or other serious illnesses and for those who care for them.
OP: Why did you decide to write this story?
DK: I looked death square in the face when my doctors told me I had less than 9 months to live and should “get my affairs in order.” I know, first hand, that the “someday” we all dream of doing this or that, may never come. I wrote the book to encourage people who are fighting cancer or other serious illnesses to be positive and focus on something to live for. For those who have been fortunate enough not to face serious illness, I wrote the book to encourage them to recognize that someday may never come. TODAY is someday! Live your dreams, now. Tell your family you love them, now. Heal old wounds, now. When our time is up, all we get to take with us is a heart full of memories of those most dear to us. No one on their death bed looks up and says, “GOD just one more day please, just one more day in the office and I can finish that Thompson report.” No, they ask to have more time with their family and friends.
OP: What types of readers would be interested in this story?
DK: My book is for more than just someone suffering from a serious illness or adversity. It is of interest to friends, family members, caregivers, and medical personnel (one reader actually reads passages from my book to his staff at staff meetings!). It is also for anyone who is looking for inspiration to transform their own life. I ran away at 15. Never graduated from High School, yet I became a very successful business person and even served as an adjunct professor of law at Denver University College of Law. In this way, my story appeals to people in the business world as well.
OP: What is special about your book? What differentiates it from other books in the same category?
DK: My book is written in a conversational style. As if we were sitting in my family room sharing a glass of wine. It is a deeply moving and personal account of my life, my love for my son and my unfailing ability to believe in something greater than myself. Readers will come away ready to create the life they have been dreaming of.
OP: Have you published any other books? Do you plan to publish more?
DK: Yes. I am working on the next book now, having completed the first several chapters. It is based on the workshops that my wife Carrie and I teach. With years of gender studies and as PAX licensees, we work with men and women to help them create meaningful and lasting relationships at work and home.
OP: Thanks for your time, David! We look forward to learning more about you as you visit other bloggers!
David A. Koop is a bestselling author, motivational speaker and a certified world class speech coach. His pioneering prepaid legal business made him a nationally known expert in the 1980s. In a storied career, he has run numerous companies involved in the manufacturing, viticulture, Christmas tree, third-party administration, and reforestation industries, among others. His business acumen has made him a sought-after keynote speaker, appearing on ABC’s Good Morning America and numerous national radio shows. An avid traveler and sailor, Koop lives with his family in Salem, OR. For more information please visit his website. www.somedaygroup.com
For more information or to contact the author, visit www.outskirtspress.com/somedaygroup
This author purchased the Virtual Book Tour marketing option, which allows self-publishing authors to connect with bloggers and harness the power of the blogosphere by taking their book on the “virtual road”. Learn more about this service by visiting your Publishing Center and reviewing the available marketing options.
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