Authors who start with Outskirts Press by choosing the Diamond, full-color Pearl, or Ruby publishing packages will receive over $300 of Amazon marketing options free: an Amazon Kindle edition of their published book, Amazon’s “Search Inside the Book” submission service, and the Amazon Keyword Search tagging function once their book is listed on Amazon.com. These authors will also receive a free copy of the Amazon bestseller Sell Your Book on Amazon by Brent Sampson.
“This bundled marketing package is not available with any other publisher,” said Outskirts Press Vice President Kelly Schuknecht. “Taking advantage of these proven Amazon promotional functions is the perfect — and perfectly economical — way for authors to launch their book sales with gusto by choosing to publish now with Outskirts Press.”
The first prong of the Outskirts Press triple marketing approach is a free Kindle edition of the author’s book. An Amazon Kindle edition is a way to offer one’s book to the fast growing audience of Kindle e-book reading device owners. Amazon Kindle sales topped 1 million per week in December 2011. Because Amazon.com customers still love reading actual books, Kindle is an inexpensive way for them to sample a book before buying the paperback or hardback edition. This is especially true for their readers who love fiction.
With Amazon’s Search Inside the Book feature, the second Outskirts Press marketing tool in this package, authors can also dramatically increase their chances to sell their books. Amazon has found that books that participate in this program are significantly more successful, on average, than books that do not participate. Being able to browse through sections of the book increases the confidence the customer has in the product and makes it far more likely they’ll purchase a copy of the book.
The third marketing strategy of the Outskirts Press marketing package is the Amazon Keyword Search tagging service. Customers who are looking to buy a book are not usually familiar with an author’s name or even the title of the book. They search instead by keywords or phrases that describe their interest. Books participating in this option are “tagged” with ten applicable terms and keywords on Amazon’s Product Detail page. This encourages other visitors to “tag” the book with the same keywords or phrases and this can give more weight to those terms – and hence the author’s book – in Amazon’s search results.
Authors who wish to take advantage of the Outskirts Press Amazon Extreme marketing package only need to enter the valid promotional code, available on the Outskirts Press website at www.outskirtspress.com/promotion.html, while they order their publishing package and place it in their online shopping cart.