Outskirts Press, the fastest growing self-publishing and book marketing company, announced today its August, 2011, promotional offer of a free, professionally designed custom cover for those authors purchasing the Diamond or Pearl publishing packages.  This $299.00 value gives authors an original custom cover design that will allow them to take maximum advantage of the eight seconds they have, per industry statistics, to attract a customer to their book with a professional, attention-grabbing design.

Any author wants to make the best first impression with his or her cover when it hits the shelf or is posted on the web, and an exclusive custom cover, designed specifically for that book, is probably the single most important element in making that striking first impression.

Your book will be judged by its cover.

A custom cover design not only gives authors a far greater chance for an immediately favorable response to their books, it also helps them convey a sense of the style, tone and content inside, and that too has an immediate effect on potential buyers.  Debut fiction writers, in particular, can benefit from a custom cover that provides a unique aesthetic signature to their story and tempts mystery, romance or action fans to pick up their books over the more bland presentations they may find in the same genre.

“A book is like an author’s child,” says Outskirts Press Vice President Kelly Schuknecht, “and as an author you want to dress her up in her Sunday best before you send her out the door.  Our custom cover option does just that.”

Authors start by describing the cover they envision for their books.  They can also provide a photograph or an image for use on the cover, provided they own the rights to publish it and provided the image is high resolution (at least 300 dpi) for the actual cover size of the book.

A professional cover designer then takes all the elements the author has provided and, with his or her own artistic flair, composes two concept proofs for the author to choose from.  Another round of fine-tuning one the selected concept delivers a high-quality, custom cover design exactly as the author envisioned.

Although all the books Outskirts Press publishes under its Diamond, Pearl, Ruby, and Sapphire packages are in the on-line bookstore at http://outskirtspress.com/bookstore, only books featuring custom cover designs are highlighted in the store’s “Front 100” Browse section.

Authors who order the Diamond package at http://outskirtspress.com/p/diamond or the full-color Pearl package at http://outskirtspress.com/p/pearl by August 15, 2011 will be awarded the professionally designed custom cover option without charge if they enter the promotional code: CCFree2011.

Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control. www.outskirtspress.com.

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