Fair Day! The Beijing International Book Fair Starts Today

International book fairs bring books, authors, readers and publishing professionals together under one roof and offer fabulous opportunities for authors to promote to a huge, relevant audience. It’s a chance for authors to network, grow their fan base, increase book sales and expand their selling opportunities into new territories.

The 25th annual Beijing International Book Fair (BIBF) takes place August 22-26 at the China International Exhibition Center. Thousands of authors from around the world gather annually at the fair — one of the largest and most prominent events of it’s kind in the world — to display their work and make valuable connections. Tens of thousands of fans and literary players will be watching when it all goes down. It’s a one-of-a-kind opportunity to mix, mingle and network with booksellers, publishers, agents and other industry professionals on the lookout for fresh talent and compelling new books.

Outskirts Press has attended the BIBF for many years, advocating for participating authors with a prominent display of their books, vital information and outreach to valuable connections we’ve cultivated with regular fairgoers. Could this be you? Don’t let the language barrier stop you; China is a hot market!

No other country has experienced the growth in the world marketplace that China has in recent years, and that growth extends to publishing and bookselling. Blossoming readership in China represents an enormous opportunity for book translations from American authors and publishers are scrambling to feed the frenzy.

There is surging consumer demand for all types of books, so getting yours in front of this potential market can have a huge effect on the success of your book. Obviously, it is too late to participate in the 2018 BIBF, but you can spend the intervening months getting ready for next year’s bigger, better Beijing to-do!

Want to reach the huge audiences at the 2019 Beijing International Book Fair, or another high-profile event? Include book fairs in your book marketing plan and marketing calendar so you never miss a deadline. An Outskirts Press Personal Marketing Assistant can help you get ready for this and other important promotional opportunities.

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