Using Social Media to Promote Your Book

Social media is one of the best marketing tools available to self-publishing authors. It is the digital era’s version of word of mouth marketing, and it is free, easy to use, and effective. Some of the most popular sites include Facebook, LinkedIn, Twitter and YouTube. 

Regardless of which sites you decide to use, there are a few tips to maximize your marketing efforts. Here is what you need to know about using social media to promote your self-published book:

  • Always include a cover photo. Ideally, this photo should be the cover of your book. You could also use a picture of yourself if you plan to promote yourself as an author, but make sure the pictures are professional and appropriate.
  • Invite all of your friends and contacts to “like” or “follow” you. The more people see your postings, the more effective your marketing will be.
  • Post regularly. Social media is not effective if you never post once you create the page. Fans expect frequent (but not excessive) postings. If updating regularly is a challenge, you can use programs such as HootSuite to schedule your posts.
  • Include a link on your website. For every social media site you use, make sure there is a link on your website so readers can easily find your social media profiles.
  • Check your page regularly. Social media is about conversation. You want people to comment on your posts, so you need to make sure you are responding to the conversations.

Need help getting started?

Social Media Set-Up

Until January 31, we at Outskirts Press would like to get you started off on the right foot in 2013 with free social media set-up services (a $399 for Diamond and Pearl authors). Author Platform Set-Up Through Social Media is a social media services package normally priced at $399 for our Diamond and Pearl package customers and $499 for all other authors — a huge savings for self-publishing authors for just a few more days this month!

With a minimal amount of information from you, Outskirts Press can launch your book into the social media landscape with the following services included in the package:

  • Establish author accounts on Facebook, Twitter, LinkedIn, YouTube and WordPress
  • Set up social media profiles on each platform
  • Identify and establish relevant connections with users on each social media platform
  • Assist you in building their unique online presence

You can take advantage of the service by visiting the product page.

To experience publishing success like this, click here to meet your consultant.

Ring in 2013 with FREE Social Media Set-Up … up to $499 in Savings!

Social media is one of the most powerful, persuasive tools entrepreneurs can use in their marketing efforts. It’s also pretty darn confusing for newbies! Even those who’ve used Facebook or another social site are stymied when it comes to using that same site for self-published book marketing purposes. Social Media Set-Up

Throughout the month of January, we at Outskirts Press would like to get you started off on the right foot in 2013 with free social media set-up services. Author Platform Set-Up Through Social Media is a social media services package normally priced at $399 for our Diamond and Pearl package customers and $499 for all other authors — a huge savings during the holidays!

With a minimal amount of information from you, Outskirts Press can launch your book into the social media landscape with the following services included in the package:

  • Establish author accounts on Facebook, Twitter, LinkedIn, YouTube and WordPress
  • Set up social media profiles on each platform
  • Identify and establish relevant connections with users on each social media platform
  • Assist you in building their unique online presence

You can take advantage of the service by visiting the product page.

To experience publishing success like this, click here to meet your consultant.

Join Us for a FREE Webinar: Crafting a Successful Social Media Strategy!

From the comfort and convenience of your own home (or office) learn how to effectively use Social Media sites like YouTube, FaceBook, LinkedIn, and Twitter to attract book sales, business and media attention in this thirty minute webinar.

Social Media Webinar for AuthorsAttendees will walk away from this LIVE online webinar session with:

  • Successful Twitter, Facebook & LinkedIn tips most users don’t know (or use!)
  • Knowledge about how to use YouTube as a sales driver
  • Knowledge about how to get the most out of your blog presence & efforts
  • Best practices of successful Social Media users


MARK YOUR CALENDARS.
 This live FREE 30 minute Webinar takes place on Wednesday, June 6, 2012 at 1pm Eastern Time. If you register today you will have a couple of days after the event to watch it again (or see it for the first time if you are unable to attend the live event).

Click here to register today.

GUEST POST: Twitter 101 for Self-Publishing Authors by Michael Tasner

Many authors find themselves swamped when it comes to promoting their book online.  Addressing social media within the book promotion is a must, a must do and a must have!  Readers are looking to connect with their favorite authors through Twitter and Facebook more than ever before!  Twitter is proving to be a wonderful tool to stay connected with fans and grow your fan base even more!

I offer suggestions below on how to effectively use Twitter and how to gain the best benefits from it.

How to get started:

Step 1: Set up an account

Go to http://twitter.com and click the big, green “Get Started -Join!” button.  Create a username that is related to you. This could be your name or the title of your book.

Step 2: Completely fill out your profile.

Click on the “Settings” tab at the top of your Twitter Homepage.  Make sure to add in your name, email address, website, online bio, and your location. In the bio, it is smart to make sure to add keywords that pertain to you as an author. You should upload a photo of yourself or even an image of your book.  Twitter even offers you control over the background image of your page.  Viewers tend to respond better to personalized pages, so go ahead and make it your own! You can Google “Twitter Backgrounds” to find web sites that offer free, custom backgrounds. You can also upload your own image as a background.

Step 3: Start Tweeting!

Keep your tweets rich with helpful or interesting information that your audience would care about.  One of the main rules when Tweeting is to keep your conversation to 140 characters or less!  At times this can be challenging, but after some practice it’s easy to adapt to this shortened thought pattern.  Twitter is also 100% about support and relationship building not just with fans, but with clients, colleagues and other like-minded people.  If someone comments on your tweet, write back.  If someone tweets something you like, retweet it!  To retweet, simply click the “retweet” button right underneath the tweet. Retweeting is a great way to build relationships on Twitter because when you retweet someone’s tweet it shows your support for him/her.

Provide live links in your tweets. Share your website, an interesting article that you found, or a cool video. Post a question to engage your audience.  If the url you’re looking to use is too long, go to this great web site called bit.ly. They shorten your long links (which you can also track how many people have clicked on the link) into smaller, twitter friendly links!

The goal of any Social Media outlet is to come across as authentic as possible.  That means that you need to be careful about how you self promote. For example, if you tweet ten times in a day, it may be a good idea to make only three or four of those tweets about your book. The rest of the tweets should be valuable, interesting information for your audience to enjoy.

Set 4: Find your target audience and start following them

Use http://search.twitter.com/ to search popular Twitter topics. Start to search for people’s profiles that are similar to yours.  Look at that persons “Follow” list and start following their “Followers” if you like them.  Go to the person’s Twitter profile to see if he or she is a good fit for your audience. I advise checking out a person before following them.  Also, search for and add what interests you. For example, if you’re into real estate, follow Donald Trump or if your into Self Growth, find Louise Hay.

Following people in a sea of the 18 Million on Twitter will lead to people following you.  It’s really easy to get started and you will easily add followers everyday if you keep tweeting valuable content!

Step 5: Start the Conversation

As soon as you start getting followers, you can simply click on your new follower and say, “Thank you for following me” or something of that nature.  Continue to follow the Tweeting guidelines in Step 3 and make sure you retweet some of the posts from your Twitter followers.  It will help build your profile and get you more followers quickly.

Closing Notes:

You want to make sure your profile has solid, helpful and noteworthy updates and is constantly offering your follows good information.  Let your personality shine through.

About Michael Tasner:

Michael Tasner is an avid entrepreneur, author, speaker, investor, and charity proponent who specializes in helping people achieve their dreams in life and  goals in business. He founded Taz Solutions, Inc, in 2000, and has built it to a leading web marketing firm with more than 100 employees involved in all areas of online/Internet strategy, marketing and design. Michael brings a wealth of experience to the table as an expert within the Internet marketing and business development space. His true specialty is his mastery of the Internet as a complete tool to both grow new businesses and help them to thrive in a very crowded playing field. He is an author of several books (including Marketing in the Moment), a certified Guerilla Marketing Coach, and key advisor to several Internet businesses. He has consulted on online marketing with nine Fortune® 1000 companies.

Two Outskirts Press Facebook Fans to Win Free Amazon Kindle in Holiday Giveaway

Two lucky Outskirts Press Facebook  fans will be able to curl up by the fire this holiday season and read their favorite books – perhaps even their own – on a new Amazon Kindle thanks to the free holiday giveaway by Outskirts Press this December.

December 14, 2010 – Outskirts Press, the fastest growing self-publishing and book marketing company, today announced it is giving away two brand new Amazon Kindle e-book readers this holiday season to its Facebook fans.  The winners will be randomly selected from Outskirt Press’ fan base – those who have clicked to “like” Outskirts Press on Facebook.  All fans are eligible to win, not just self-publishing authors.  The first winner will be selected today, December 14th and announced on the Outskirts Press blog at http://blog.outskirtspress.com on the 15th.  The second lucky winner will be selected on the 21st and announced on the blog on the 22nd.

The new Amazon Kindle will make a perfect seasonal treat for any writer or reader.  One can read virtually any book at any time, and the portable, wireless reader also allows users to read their favorite magazines, newspapers and blogs.  The newest Amazon Kindle also has an improved E Ink Pearl display that gives a fifty percent better contrast and makes reading all that much easier on the eyes, and its new batteries now give up to an entire month of reading pleasure.

To enter, contestants – who can be readers and writers alike — need only to go to the Outskirts Press Facebook page at www.facebook.com/outskirtspress and click the “Like” button at the top of the page and they’re in the running for the holiday giveaway.  It’s that simple.  Outskirts Press fans who already “like” Outskirts Press on Facebook are already entered in the contest.

“Our holiday giveaway of an Amazon Kindle is our way of celebrating both writers and readers this season,” said Outskirts Press Director of Author Support Kelly Schuknecht.  “Nothing will ever replace the comfortable feel of a favorite book in one’s hands, but for immediate access — anywhere, anytime — to such a multitude of literature, a Kindle can’t be beat.”

About Outskirts Press, Inc: Outskirts Press, an Inc. 500 company, offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

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Outskirts Press, Inc., 10940 S. Parker Rd. – 515, Parker, Colorado 80134

http://outskirtspress.com 1-888-OP-BOOKS

 

TIME IS RUNNING OUT: Self-Publishing Authors Register Now for a Social Media Book Marketing Webinar

Announcing an informative “Social Media” Book Marketing Webinar
for self-publishing authors, offered by Outskirts Press,
but available to ALL authors, regardless of where your book was published.

Do you know how to effectively use social media tools like YouTube, FaceBook, LinkedIn, and Twitter to…

  • attract book sales
  • earn business
  • drive media focus to your book

In this one hour information-packed webinar designed for self-publishing authors, The Promote U Guru, Lisa Orrell, will cover not only these tools, but also the unique services and strategies you can use to build your brand, increase your income, and grow your book sales even more. And, no, she doesn’t just tell you about them! She dives-in with real-world examples about how you can use these powerful marketing tools effectively…and guess what? They’re inexpensive (often free!) and very easy to implement!

Attendees Will Walk Away From This Online Webinar Session With the Following:

  • Successful Twitter, Facebook & LinkedIn tips most users don’t know (or use!)
  • Knowledge about how to use YouTube as a sales driver
  • Knowledge about how to get the most out of your blog presence & efforts
  • Best practices of successful Social Media users
  • Plus, learn about other tools & resources that can generate awareness for your personal/business brand, and increase your book sales!

Self-publishing authors, join us for this LIVE 1-on-1 webinar with Lisa on Tuesday, November 2, 2010 at 11am Mountain Time from the convenience of your own computer.

Space is limited, so register now by clicking here.

All registered attendees will receive an email within one week of the event with the webinar link.  Attendees can view the webinar live on November 2nd at 11am MST or it will be available for viewing for a brief period of time after the event if you are not available to watch it live.

ABOUT LISA ORRELL:

Lisa Orrell, highly respected as The Promote U Guru, is an in-demand Branding Expert, Marketing Consultant & Certified Business Coach who works with entrepreneurs, industry experts, small business owners, coaches, consultants, entertainers, speakers, and authors. And, as a professional speaker herself, her popular seminars, workshops and webinars consistently sell out, on topics such as: Branding, Marketing, PR, Publicity, Book Writing & Publishing, and Social Media.

Based on her vast business and marketing experience, Lisa has been interviewed by, or written articles for, countless media, including: ABC, MSNBC, NPR, The Wall Street Journal, The New York Times, TIME, FoxBusiness.com, U.S. News & World Report, WomenEntrepreneur.com, CareerBuilder.com, Monster.com, The Silicon Valley Business Journal, China’s HerWorld magazine, and BNET.com.

Outskirts Press to Hold Illuminating “Social Media” Webinar for Self-Publishing Authors

Outskirts Press is hosting a one-hour “Social Media” book marketing webinar with “The Promote U Guru” Lisa Orrell on November 2nd to educate authors on the effective use of social media outlets to promote their books, build their brand and increase their income from expanded book sales.

October 26, 2010 – Denver, CO – Outskirts Press, the fastest growing self-publishing and book marketing company, announced today it will host a live, one-hour webinar with book marketing expert, Lisa Orrell, The Promote U Guru on November 2, 2010.  From this webinar, self-publishing authors will learn – from the convenience of their own computers – how to attract more sales by driving greater media focus to their books.

Lisa Orrell is a professional speaker and an in-demand branding expert, marketing consultant and certified business coach whose popular seminars, workshops and webinars consistently sell out.  Lisa doesn’t just tell authors about the services and strategies they can use to build their brand, she provides real world examples so that writers can use these new tools immediately and effectively to increase their book sales.

Attendees to the on-line webinar will learn:

  • Successful Twitter, FaceBook and LinkedIn tips most users don’t know or use
  • How to most effectively use YouTube to drive book sales
  • How to get the most out of one’s blog presence
  • The best practices of the most successful social media users

“Lisa Orrell’s extensive marketing savvy and ability to communicate directly to authors has made her a much sought after speaker and writer for ABC, MSNBC, NPR, The Wall Street Journal and countless other media,” said Outskirts Press Director of Author Support Kelly Schuknecht.  “We’re pleased to offer all self-publishing authors this opportunity to benefit from her expertise.”

The Outskirt Press “Social Media” Book Marketing Webinar will be held online November 2, 2010 at 11 a.m. Mountain Time.  Registration is now open to all authors, regardless of where their book was published.  Authors can register at http://outskirtspress.com/options/16277_social_media_webinar_with_book_marketing_guru.html.

About Outskirts Press, Inc: Outskirts Press, Inc. offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

# # #

Outskirts Press, Inc., 10940 S. Parker Rd. – 515, Parker, Colorado 80134
http://outskirtspress.com 1-888-OP-BOOKS