Why eBook Self-Publishing Is So Important

While many of us still love nothing better than the woodsy smell and satisfying crackle of a brand-new paperback, there’s no question eBooks also have their place.iPad/iPhone Premium Edition

Whether its an iPad or iPod, Kindle Fire, NOOK or smartphone, an eBook reading device provides incomparable portability. Every book you’ve ever loved or wanted to read can be right there at your fingertips in one compact, electronic toy, along with your daily morning news, monthly magazine subscriptions and even RSS feeds. Some devices even mimic the look — if not the aroma — of the printed page.

Barnes & Noble NOOK EditionAnd, slowly but surely, libraries, schools and other institutions are acknowledging eBooks as an important part of a new era in reading, incorporating eReaders as part of their collections. Because eBooks are inexpensive to produce, virtual libraries give actual libraries the ability to acquire free eBooks, such as works of classic literature and reference books, and beef up their collections in a highly cost-effective manner. The technology also means libraries can “lend” eBooks just as they would a hard copy; at the end of the lending period, the book automatically expires — no need to drive back to return it.

For authors, eBooks represent an opportunity to reach out to a whole segment of book enthusiasts who may be untouchable in the paperback- or hardback-only market. Young readers, college students, parents and others who may be woefully short on personal shelf space are turning to eBooks for practical reasons.

Others are tapping into the unparalleled convenience and immediacy of instantly searchable and downloadableAmazon Kindle Edition entertainment. If you’re selling only hard copies, you’re shutting out millions of potential readers who could stumble upon your book in no time with a simple keyword search.

EBook publishing also increases the odds of sales growth by appealing to the “early adopters” who are embracing a technology that is trending up. Marketing an eBook across several electronic formats further increases your sales potential by exposing your book to readers who may be loyal to specific eReader devices and formats.

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Receive 10% Off Electronic Editions!

Do you have all the necessary e-book versions of your self-publishing book? Now through April 30, save 10% on your choice of an Amazon Kindle e-book edition, a Nook e-book edition, or an iPad e-book edition.

Enjoy greater exposure for your book. The more outlets where your book is available for sale, the greater the chances that your book will be discovered by potential readers. Click here to save 10% on an Amazon Kindle edition of your book with promotion code E10PCT

Enjoy greater control over your retail price. Frustrated with the limitations of hardcopy pricing? Pricing with electronic editions is more flexible (and not dictated by page count or color). Click here to save 10% on a Barnes & Noble NOOK edition of your book with promotion code E10PCT

Enjoy your own Private Label Imprint and Bowker-Approved ISBN. With the iPad edition, you become your own publisher with a unique ISBN and Publishing Imprint for your book. Click here to save 10% on an Apple iBooks iPad/iPhone e-book edition of your book with promotion code E10PCT

Healthy Serial: Amazon Revives the Serial Novel Format

A few of you may remember the “serials,” at the local movie theater: short chapter plays before the feature film that left you with a thrilling cliffhanger you couldn’t wait to see resolved. Before television series gain popularity in the 1950s, movie serials brought patrons to the theater in droves.

A century earlier, Charles Dickens popularized the serial novel with The Pickwick Papers. Several years later, American author Harriet Beecher Stowe’s controversial tome on slavery, Uncle Tom’s Cabin, was released in installments over a 40-week period in 1851-52.

Now, Amazon has announced it is bringing back the once-popular format for Kindle readers with novels released one episode at a time. Kindle Serials launched with the release of eight serial novels to be released in installments, which readers can purchase for $1.99 per subscription.

We at Outskirts Press are waiting with baited breath to see how serial novels go over with modern readers (and writers)! Think releasing an episodic work might be right for you? It certainly can’t hurt to talk to your Personal Marketing Assistant to discuss whether this type of publication will work for your next release, and figure out how to get you to the presses — one chuck at a time, if need be!

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Virtual Reality in the Hardcopy World

When new authors first begin to contemplate self-publishing a book, visions of that thick, solid, hardcover volume must surely dance in their heads. Nothing beats the sensation of holding your first book in your hands and cracking the crisp pages for the first time. But it’s important for authors in this modern book publishing climate to remember the vital role ebooks play in the success of the book.

There are a few very compelling reasons you may wish to start with an ebook and then work your way to a hardcopy edition.

  • It’s easier. Designing and formatting for the electronic format is easier than designing and formatting a hardcopy book. So, formatting your ebook is an excellent way to get your feet wet before diving into the hard copy.
  • It’s quicker. Publishers can make an ebook available to consumers in a virtual instant, via electronic upload, compared to physical books, which must be ordered, set for print, produced and distributed before being put up for sale.
  • It’s an easier sell. Ebooks are far less expensive to produce than hardcopy editions, so can be priced lower. If your hard copy is priced at $13.99, the ability to also offer an ebook for $4.99 to millions of Kindle, Nook and iPad users is a priceless advantage in a highly competitive marketplace.

If you currently have a hardcopy book for sale, converting it to an ebook format is a simple and cost-effective proposition — and one that could provide a much needed boost in visibility and sales!

Are you self publishing a book and looking to receive
marketing support and services like this?

Start Publishing