Ways a Virtual Book Tour Can Promote Your Book

Gone are the days when a writer must pound the pavement, toting hardcopies of their book and media kits from one book reviewer to another, one bookstore or news outlet to the next in order to get exposure.

Things have changed when it comes to book marketing. As a published author, you would be wise to tune into the changing methods by which news outlets and bookstores are getting information and exploit these changes in your marketing efforts. This is where a Virtual Book Tour can help.

A Virtual Book Tour can give you an edge in gaining visibility for your book when physical distance, time and budget constraints don’t allow for an actual physical tour. When you can’t travel from place to place, a Virtual Book Tour ensures you and your book are still making “appearances” on the blogosphere and social networking sites &mdash appearances that live online and in search engines forever (much longer than any in-person event lasts).

Here are the top 6 reasons to hold your own virtual book tour:

  • Spread word quickly over a wide range of venues and sites
  • Make multiple “appearances” on the blogosphere and social media
  • Capture attention and set your tone instantly
  • Have your message available forever on the blogosphere
  • Reach new audiences with little to no effort
  • Open the door to follow-up book reviews and interviews

If you’re too busy to put together your own virtual book tour or aren’t quite sure how you would begin, the Virtual Book Tour option from Outskirts Press can help you.

With the Virtual Book Tour through Outskirts Press, you receive the following:

  • Outskirts Press announces your Virtual Book Tour to the blogosphere
  • You receive every inquiry in response to the announcement about your book
  • Virtual Book Tour Packet, which includes all of the materials you need to follow-up with the bloggers quickly and easily in order to schedule your “appearance” on their blog, website, or social network
  • In most cases your appearance may include a book review and/or an author interview
  • Spotlight Appearance on the Outskirts Press blog, which receives its own announcements on Twitter and Facebook

Don’t wait to promote your self-published book!

3 Ways Investing in an Editor Pays for Itself

A professional editor is your last, best hurdle before sending your book off to publish. While it may seem an optional service, there are compelling reasons why you may not want to think of it as “optional” – not when your reputation and product quality are at stake.

It’s humbling to submit a highly personal work to someone we imagine gleefully buying red ink by the barrel. However, in this case, red ink is your best friend. Here are three ways your investment in a professional editor will pay for itself:

  1. An editor is your best beta-tester. Your book is your product, and there’s no better way to “test” your product before it goes to market than with a professional editor – more than one editor, if it’s feasible. A test run of how your product might perform in the marketplace more than pays for itself, allowing you to tweak your writing and marketing to reach the right readers and keep them hooked once you do. In a perfect world, every publishing author would have the luxury of both an editor and a team of beta readers, but if you have to choose, hire a pro.
  2. Editors help you get your point across. You know what you mean to say – but will readers understand the ideas you’re trying to get across? There’s no way to know until you get someone “outside your head” to view your work from the perspective of a potential reader. This is one of the main missions of the editing process, and one that ensures that your words have the intended effect on the intended target audience so you can resonate with readers – and sell more books!
  3. Editors see “invisible” problems. By the time a book is close to finished and nearly ready for publication, most publishing authors have gone through it with a fine-toothed comb, often multiple times. But no matter how thoroughly and how often you review your own work, even the most conscientious authors can become blind to errors in their own prose. Even a couple of minor errors in your book can destroy your credibility and hurt your sales, making the services of a professional editor well worth a modest investment.

Remember, editors are, like you, avid readers and writers with the added advantage of having expertise in their field. Use that expertise to your advantage to get the most polished product possible. You’ll never regret it.

Are you ready to publish the best book possible?

Reach Out, Get Read: Increase Your Visibility with Amazon Kindle EBook Submission

Increase your book’s visibility — and your sales potential — by making your book available on Amazon’s Kindle ebook reading devices. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

The revolutionary Amazon Kindle has been allowing millions of proud readers to instantly download books and newspapers in recent years. It’s changed the publishing landscape in many interesting ways, and embracing its strengths has helped many self-publishing authors realize their dreams of success in the industry.

Only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy. Kindle editions of books appear on Amazon and in Amazon search listings just like any other format (such as a hardback edition). Outskirts Press has helped thousands of authors just like you to navigate this relatively new territory.

Why make your paperback/hardback available on Amazon Kindle? There are several important advantages:

1. The Amazon Kindle edition will appear in search engine results listings, along with any other formats of your book (such as your paperback and/or hardback editions). This means additional exposure for your book cover, which increases the chances of readers clicking on your cover image and making that vital next step toward buying your book.

2. You keep ALL the profits from your sales. Just as with our paperback and hardback books, we pay 100% author profits. Your profit will be directly deposited into your checking account by Amazon, without any involvement by (or fee to) Outskirts Press.

3. Kindle ebooks increase your odds of selling your paperback or hardback. A Kindle sale is an inexpensive way to offer your book to readers; if they like it, they are more likely to purchase the paperback or hardback edition, too.

Order the Amazon Kindle edition by simply adding it to your Outskirts Press shopping cart. Our Marketing Department will contact you via email to obtain the information necessary to submit your book to Amazon — then we take care of the rest.

 Find out how to quickly and easily get your paperback or hardback book published onto Amazon Kindle!

Order Now!

Last Chance! Publish by April 30 to Get a Free Custom Cover for that Self-Publishing Book

It’s not too late to make to make April your most attractive month with a FREE Custom Cover from Outskirts Press. Upgrade the look of that self-publishing book and make your cover stand out in a crowd.

Any author wants to make the best first impression with his or her cover when it hits the shelf or is posted on the Web, and an exclusive custom cover, designed specifically for that book, is probably the single most important element in making that striking first impression.

A custom cover design led by a professional cover designer not only gives authors a far greater chance for an immediately favorable response to their books, it also helps them convey a sense of the style, tone and content inside, and that too has an immediate effect on potential buyers.

This option is normally $299 but if you order by tomorrow, it’s FREE! Just enter the promotion code COVERAPR15 when checking out of the shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by tomorrow, April 30, 2015.

Click to order the Diamond Package
Click to order the Pearl Package

Top 10 Amazon Kindle Books from Outskirts Press Authors

Have you resolved to publish in 2015? Have you included ebooks among your list of New Year’s self-publishing resolutions? If not, you might want to reconsider. The Outskirts Press 2014 list of Top 10 Amazon Kindle Books shows just how impactful the decision to take a paperback into the electronic format can be. Each of these successful authors has achieved greater success by diversifying their formats than they ever could in paperback alone.

From historical accounts to coming-of-age fictions, ebooks from Outskirts Press authors are making a splash on Amazon. No longer a haven solely for consumers of fiction, ereaders are becoming a popular reading format for a variety of genres: thrillers and crime drama, romance, biographies and autobiographies, self-help, Christian life and even reference and text books. Our eclectic Top 10 list not only illustrates the broad interests of the ebook-buying public; it also demonstrate the breadth of diversity of modern independent authors, particularly those publishing with Outskirts Press.

These popular works from Outskirts Press authors range from biographical works to American history to coming-of-age fiction to non-fiction to poetry – and pretty much everything in between. Here, in alphabetical order, are the Top 10 bestselling Kindle book authors from Outskirts Press:

Aces Back to Back

Aces Back to Back: The History of the Grateful Dead (1965 – 2013) – by Scott W. Allen

The Astrology of Success

The Astrology of Success: A Guide to Illuminate Your Inborn Gifts for Achieving Career Success and Life Fulfillment – by Jan Spiller

The Book of Barkley

The Book of Barkley: Love and Life Through the Eyes of a Labrador Retriever – by L.B.Johnson

In the Jungle...

In the Jungle… Camping with the Enemy – by W. James Seymour

Jell-O and Jackie O

Jell-O and Jackie O – by T.D. Arkenberg

Letters, To The Men I Have Loved

Letters, to the Men I Have Loved – by Mirtha Michelle Castro Marmol

Living In The House Your Lies Built

Living in the House Your Lies Built – by Sarah M. Young

Old Man on a Bicycle

Old Man on a Bicycle: A Ride Across America and How to Realize a More Enjoyable Old Age – by Don Petterson

The Neurotic's Guide to Avoiding Enlightenment

The Neurotic’s Guide to Avoiding Enlightenment: How the Left-Brain Plays Unending Games of Self-Improvement – by Chris Niebauer, Ph.D.

The Tiger FACs

The Tiger FACs: A Dance with the Devil, the Forward Air Controllers that History Forgot – by Don Bell and the Tiger FACs

How can you get your book on a bestseller list? While we can’t guarantee sales success, many of our most successful authors invest time and money in marketing themselves and their book. Authors who are in need of a marketing boost often turn to a Personal Marketing Assistant for help.

All of these books (and other Outskirts Press titles) are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press Direct bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Do you have a paperback you’re considering publishing as an ebook? Let Outskirts Press get your book to a wider audience with Kindle, Nook, iPad and ebook versions of your work.

Start Self-Publishing Now!

3 Ways to Boost Your Book Sales on Amazon

As a self-publishing author, it’s hard to ignore the impact that Amazon has on today’s book-buying consumers. Kindle titles make up more than 19% of all books sold in the U.S. What these statistics tell us as we increase book sales is that it is critical for readers to be able to find your book on Amazon, including an electronic version of your book. Why not take advantage of the rise in popularity of Amazon and Kindle and get a competitive edge right off the bat? Here are three tips for increasing your sales on Amazon:Amazon Extreme (3 marketing services, one discounted price)

  1. Go electronic. Sure, you can sell hardcopies on Amazon, but the popularity of the Kindle ebook device is not to be overlooked. Ebook sales account for roughly 30% of all book sales, and Amazon has a 65% share within the ebook market. Authors who offer both print and Amazon Kindle editions are reaching out to two different demographics – and markedly increasing the pool of potential book buyers who view their book.
  2. Grab readers’ attention. A compelling summary of your book and a snazzy cover are essential to making an impression on readers. Make sure the description for your book adequately describes what the book is about and makes potential buyers want to read more.
  3. Let shoppers sample the merchandise. Once you’ve got readers’ attention, keep them hooked by offering a sample of what is inside. With Amazon Search Inside, book buyers can browse through a portion of your book online.

You can use these three tips to maximize your book sales potential on Amazon!

Need help? With the Outskirts Press Amazon Extreme Package, you get 25% OFF three powerful Amazon marketing tools when you bundle them versus the a la carte price. You can get these three amazing Amazon-centric services bundled in one convenient package: 1) an Amazon Kindle Edition of your book, 2) the Amazon Search Inside the Book service and 3) Amazon Cover Enhancement.

 Are you ready to expand into the ebook market?

Order Your Amazon Extreme Edition Now!

The Importance of Compelling Cover Art

Just how important is book cover art, anyway? If you think it’s not, think about your own purchasing decisions for a moment. Have you ever found yourself scanning the wines at your local supermarket for something to serve with a meal or bring to a dinner party? How did you know which bottle(s) to pick up? What wines “spoke” to you?

Since you can’t sample the product, odds are that the label was all you had to go on. Perhaps, knowing your party was an elegant affair, you passed up the bottle with bright, cartoonish art in favor of a simple white label with a flowing font and rich gold accents. You know, something classy for your guests.

Readers choose books in much the same way. Sure, they can and often do read the summary to determine the appropriateness of the book, but since they can’t read them all, how do they decide which summaries to read? You got it – the cover!

The truth is – “looks” do matter. It matters on the wine rack in your local grocery store, and it matters in the virtual world of online bookstores and ebook sellers. Professional book cover art creates a number of advantages for your book in a crowded buying environment:

  1. Information. Your cover art conveys important clues to the reader about the content of your book. These are clues that will instantly help book buyers decide if your book holds potential interest for them. If the cover resonates with them on some deep level, they’ll investigate further.
  2. Visibility. You already know your book is high quality, but if no one sees it, all the great content won’t matter. A beautifully crafted cover gets a potential book buyer to slow down for a second or two, which greatly increases the odds the buyer will investigate further. That’s the first and most important step to securing a sale.
  3. Credibility. Professional cover art immediately sends the message to the reader – whether they’re aware of it or not – that the same care that was put into the cover art was also taken in the writing of the book. The cover can either elevate a book to a new level or do it a tremendous disservice, so it’s vital to take this part of the publishing process seriously.
  4. Targeting. An important function of your book cover is to appeal to specific readers your content is intended to entertain or inform. It’s not enough to have pretty art; that art must target the right people.
  5. Marketability. The previous four advantages of a professional book cover all add up to a total package that is, in the end, more marketable and infinitely more likely to sell than either a beautiful cover or compelling content can do on its own.

The best part about creating compelling book cover art is that you don’t need an entire team of marketing gurus to get noticed. One dedicated and knowledgeable book cover artist can make a huge difference in online traffic to your book – and that makes a huge difference in sales. The cost-to-benefit ratio works very much to your advantage.


Any author wants to make the best first impression with his or her cover when it hits the shelf or is posted on the web, and an exclusive custom cover, designed specifically for that book, is probably the single most important element in making that striking first impression.

A custom cover design not only gives authors a far greater chance for an immediately favorable response to their books, it also helps convey a sense of the style, tone and content inside, and that too has an immediate effect on potential buyers.

This option is normally $299 but if you start today it’s FREE! Just enter the promotion code
COVERJAN14 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by January 31, 2014.

You’ll also receive the following with your Diamond package:

  • Standard Press Release. $99 value included free when you order your Diamond publishing service today.
  • Audio Excerpt. $99 value included free with your Diamond order today and a great way to share your voice with your readers, literally!
  • E-Book Edition (pdf). $99 value included free with your Diamond publishing service.
  • Cover Image. $99 value included free and a great way to enhance your cover.
  • Spring Arbor additional distribution. $99 value to complement the Amazon, Barnes & Noble, and Ingram availability already included with your Diamond publishing service.

All in all, you’re looking at over $800 of free stuff in January!

Click to order the Diamond Package
Click to order the Pearl Package

“I have been very pleased with the professional treatment I have received during the publishing process. The representatives from Outskirts Press have been very knowledgeable. I am very impressed with your company. My book looks great, and I am very proud of that.”

Mark Reinsmoen is a Luther College graduate who retired from teaching after 36 years in the classroom. An Army infantry veteran of the Viet Nam War, Mark is an avid cyclist, and he has taken several bicycle trips through Norway, France, and the Western United States.

The early 1960s was a time of innocence and a time of promise as America was holding its breath, preparing itself for major changes that began emerging throughout the country. J-Hawk Nation paints a portrait of those magical years in a small rural Iowa community, as seen through the eyes of a sixteen-year-old boy. The heartfelt, nostalgic anecdotal stories recall milestones familiar to every reader…first love, the search for personal identity, questions that needed to be faced about the high school years and what lay ahead. But the soul of J-Hawk Nation is the extraordinary basketball team that is playing in its school’s final season, and the possibilities and dreams that open up when a sports columnist begins to write about the team and becomes involved in the team’s quest to leave a lasting legacy for the community.

– Mark Reinsmoen, author of J-Hawk Nation