Picture your customer. They’re scrolling through books on Amazon, looking for a good weekend read. They stop and look at your book, pulled in by the perfect cover design. They take a sip of their coffee and click for a closer look, to see if what you’ve written is something they’d like to invest their time and money in.
Now what do you envision? Do they add your book to their cart…or do they move on to the next book in their search results?
If your front cover is your book’s first impression, your back cover synopsis is a very valuable second; you’re targeting your reader, pulling them in, and convincing them that this is a book worth investing in. One typo or missing element could make the difference between your sales being “okay” and “wow!”
And, it’s important to realize that “back cover synopsis” content isn’t solely for the actual back cover — it is also the “sales copy” (otherwise called “the annotation”) for the detailed sales page on sites like Amazon and Barnes & Noble. If you believe people will never see your “back cover synopsis” because people don’t see back covers of books anymore, think again. Most book buyers thoroughly read the “sales copy” of the books they are considering.
Yes, you can write your own back cover copy, but should you? Writing something that educates or entertains is different from writing something that sells. As a professional author, it’s important to know when to ask for help.
The skilled team behind the “Cover Text Refinement Option” at Outskirts Press knows what it takes to transform a browser into a buyer. With this optional production option, you’re telling your readers that your book is worth their time and money because you’ve made it the best it can possibly be, both inside and out.
While editing your back cover synopsis is important and sets the tone for the rest of the book, that’s only a piece of the puzzle. The Outskirts Press copywriters will do what it takes to hook your readers by professionally summarizing your manuscript and creating an eye-catching headline and compelling author biography.
You’ve written the book you’ve been thinking about for years – don’t let your hard work go unnoticed. An amazing back cover and sales annotation can make the difference between someone scrolling past your book…and someone buying it.