Going Global: Spring’s A-Poppin’ at International Book Fairs

Ah, spring! A time of renewal and promise – and promising book fairs!

Worldwide, spring book fairs are blooming like vibrant tulips in a fertile Dutch meadow. It’s a great time to plant the seeds for a spectacular season of promoting and selling your masterpiece on a global scale.

Send your book jet-setting on a global book tour!

Although the deadline for the 2012 BEA event has passed, and the London Book Fair was held last week, there’s still time to get valuable exposure at two other very well-attended international fairs this year (or sign up to send your book jet-setting on a whirlwind world tour in 2013 – but more on that later.)

China is burgeoning in the publishing world marketplace, presenting an enormous opportunity for writers around the globe seeking to expand their books’ consumer appeal. Publishers catering to the Chinese market are scrambling to feed a growing hunger for translations of all types of books. Outskirts Press is assisting authors who wish to tap into the enormous potential by reserving display space at this exciting event through Outskirts Press.

Imagine getting your book before more than 250,000 ravenous readers and industry insiders. The Frankfurt Book Fair is the largest publishing industry event in the world. Foreign rights sales and distribution beyond the shores of America take center stage at this event. In fact, authors who register through Outskirts Press can expect to reach more than 50 percent more international publishers than at BEA or other fairs.

Each spring this event brings together more than 23,000 publishing professionals from every point in the publishing supply chain. The largest publishing industry event of its kind in the UK, and widely regarded as the most important, the London Book Fair is the ideal place to make a connection with industry professionals, including acquisitions agents, editors and those who are interested in international rights. The London Book Fair is held every year in April and Outskirts Press is making a showing again this year. Mark your calendar to register for the 2013 event.

United States — BEA
One of the largest of these events, the Book Expo America (BEA) trade show in New York City, attracts more than 100,000 international authors, publishers, agents and buyers and 2,000-plus media personnel from around the world. America’s largest writing/publishing trade show and event, takes place in the last week of May each year. While the attendance is international, the focus is distinctly American, with American books, publishers and authors receiving the main interest. It’s the perfect place to let your book shine, with help from Outskirts Press.

Global Book Tour
Why choose just one fair when you can easily get worldwide book exposure before hundreds of thousands of the world’s most prominent publishing movers and shakers, ravenous readers and opinion-shapers at all four major events? By registering for all four in one fell swoop through Outskirts Press, you’ll not only secure your spot in four of the most influential industry events but you’ll get that exposure at a discounted rate.

Exhibiting your book internationally through Outskirts Press means your book receives valuable, face-out exposure on an exclusive shelf with four other titles. A representative is on hand to personally answer event attendees’ questions about your book. Plus, interested parties such as agents, publishers and buyers can make further contact, during or after the fair. All inquiries about your book are forwarded directly to you for personal follow-up in a post-show wrap-up.

Self-Publishing Book Spotlight: A Life of Courage and Love by Mark S. Foster

Self-publishing a book is an exciting undertaking. Because we understand the dedication that is required to write a quality book, we like to feature our top authors each week so that you can get to know a little bit more about them and their book. This week, we are featuring Mark S. Foster’s A Life of Courage and Love.

In her latest book, self-publishing Outskirts Press author, Mark S. Foster, tells the remarkable story of a woman who agreed to be an “experiment” as an early kidney transplant recipient and went on to become the world’s longest living diabetic kidney transplant survivor, all the while working tirelessly to provide hope to other kidney transplant patients and to the blind.

Marcia Lortscher’s early years showed no signs of the exceptional life she was eventually destined to live. She was born and raised in a comfortable, conservative middle class Catholic family in Denver and she finished college before the 1970’s feminist revolution. She then explored several different career paths before marrying in her late twenties.

Then fate intervened. Marcia had been diagnosed a diabetic at age ten, but just after she married, her kidneys failed. She had been looking forward to settling comfortably into a conventional housewife’s role, but instead doctors suddenly began measuring her life expectancy in weeks. So serious was her condition that her doctors initially demurred at performing a kidney transplant.

She was finally accepted for the operation as an “experiment” and she ultimately became the longest living diabetic kidney transplant patient, surviving for thirty-six years.

Marcia experienced an endless array of harrowing medical problems and she went blind in her early forties, but she devoted her life to serving others through volunteerism. She and her husband had no biological children of their own, but they became surrogate parents to well over a hundred young people whom they called their “kids.” Marcia’s continuing work on behalf of other social service groups eventually brought her widespread recognition as one of the nation’s most valued volunteers.

Although this exceptional woman was uncomfortable with being singled out for praise and disliked being called an “inspiration,” readers of A Life of Courage and Love may decide that that label is, in fact, totally appropriate.


Mark S. Foster is Professor Emeritus of History at the University of Colorado at Denver, where he taught for 33 years. He was named both teacher of the year and researcher of the year and has published eleven books previously, including works on urban transportation, city planning and the automobile culture in the United States; five biographies, including Henry J. Kaiser, Carl G. Fisher and Quigg Newton; and works on the history of baseball.

For more information or to contact the author, visit www.outskirtspress.com/alifeofcourageandlove.

This author purchased the Book Blast package, saving 25% on 5 powerful marketing services to blast the book into the stratosphere! The Book Blast package includes the following options: Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video (shown above) and Personal Marketing Assistant. Outskirts Press authors can easily and conveniently add this package at any time from the Marketing Options screen of the Publishing Center.

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marketing support and services like this?

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Amazon Featured Book of the Week: The Umbrella Race by Gerry Thomas

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!

The Umbrella Race

by Gerry Thomas

(5 Stars – 8 Customer Reviews)

Price: $25.95

Who ever heard of a talking, walking umbrella?

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates.All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.

Indie Books Dominate Amazon ‘Movers & Shakers’ Ranking

Self-published authors, take heart: Readers are receptive to your work.

In fact, according to the Huffington Post (“Why You Can’t Find Indies in Bookstores,” April 12, 2012),
lovers of literature are scooping up self-published books in unprecedented numbers. So-called “indie” authors recently claimed more than half of the top 20 spots on Amazon’s “Movers & Shakers” list. The list, which is updated hourly, ranks books that rose most quickly in sales over the last 24 hours.

It wasn’t so long ago that self-published authors just didn’t seem to get any love. So why the change of heart? In short, readers recognize a good value when they see one. Self-published ebooks tend to be less expensive than big publishing house offerings, and thanks to author services such as those provided by Outskirts Press, their quality is comparable.

Another factor pushing self-published authors up the sales ladder is the availability of promotional tools and services that weren’t as accessible or as easy or cheap to utilize in the days before the dawn of the Internet. Readers fear what they don’t know. The more self-publish authors like you get the word out about their work, the more those works will be appreciated — and the more they’ll sell!

Learn more about increasing book sales by reading more Outskirts Press’ self-publishing and author inspiration blogs and by visiting the Outskirts Press website to get familiar with what services are available to self-published authors.

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Author Poll: Writer Ellen Cumbess wants your help with her book cover

Ellen Cumbess is self-publishing a book with Outskirts Press. And she wants your help with the book cover.

As part of a team-building exercise at work, Ellen Cumbess took a personality profile assessment that classified attendees as either lions, monkeys, turtles, or camels. Ellen was a lion. As this light bulb of realization began to flicker, the author experienced a historical recanting of events that led to the creation of this lion personality. This was the starting point of Ellen’s exploration of her life’s history, which took her down the road she’d always wanted to travel, the road she had been on her entire life—without a steering wheel. 

Tales of a Lion is the memoir of a native New Yorker struggling to overcome anger and resentment stemming from the events of her early childhood. It is the story of a lion’s self examination of a life spent roaring in search of inner peace; and in the end provides an answer to the question: Does a lion always have to roar?

Ellen Cumbess and her husband have six grown children and four grandchildren. Her New York City upbringing and diverse family history provided her with an abundance of stories and opinions, “all of which I am compelled to share.” Ellen enjoys traveling and meeting new people, but she is happiest at home, in Alabama.

Please take a look at two possible covers below then vote on the choice you recommend for Ellen:

Click on the thumbnail to enlarge Cover Option A

Click on the thumbnail to enlarge Cover Option B

Why Even Great Writers Are Stymied by Internet Marketing

If you’re marketing a book through Amazon, you know that compelling marketing copy on your Amazon sales page is vital to capturing the imaginations of prospective book buyers. However, writing to appeal to calculating, non-human, Internet search engines is far more complex than artfully crafting frilly paragraphs. Search engines simply don’t react emotionally to riveting copy; they use complex algorithms to discover and index relevant content, and then present that content to humans who search for it on the Internet.

Amazon Listing Optimization by Outskirts Press is designed to tailor Amazon sales pages to both human tastes and those confusing search engine algorithms.

As an author, you’ve mastered the art of colorful, descriptive writing. You know just what to say to paint a vivid image in a reader’s mind. However, writing to sell and to attract potential book buyers via Internet search engines is a different animal entirely. It may be unfair, but when it comes to Internet marketing, it’s simply not enough to be a fantastic writer. To channel readers to your page and get them to follow through with a purchase, online copy must balance a number of vital components:

  • Relevant keywords and key phrases that get the page indexed appropriately by search engines such as Google or Yahoo! so that more potential buyers are directed to your sales page.
  • Correct keyword-to-content ratio. Too few keywords and your page won’t turn up in readers’ searches; too many – a technique called “keyword stuffing” – and your page could be rejected entirely by search engines and virtually invisible to book buyers!
  • Technically well-written text with spot-on grammar and punctuation.
  • Enticing language that Instantly grabs readers and compels them to continue reading.
  • Accurate representation of your book.
  • The power to convince potential buyers to make the leap from simply reading the sales page to making a purchase.
  • All the information a buyer needs to follow through with a purchase.
  • Information in an arrangement that makes it convenient and easy for buyers to act on the impulse to buy.
  • Content that is regularly refreshed to give your sales page a renewed bump up the search engine results page (SERP). It’s not sufficient to just write killer sales copy and leave it up in perpetuity; new content must be posted periodically to prevent the page from slowly dropping off the SERP.

In addition to all of these components, it’s also important that the content is produced with the product’s category or industry in mind – in this case, self-publishing — as well as the genre to which the self-published book belongs (fiction, nonfiction, self-help, reference, etc.). It’s enough to make your head spin!

Fortunately, Outskirts Press is uniquely positioned to fulfill all these requirements of Internet marketing copy through a new Amazon Listing Optimization service. As experts in the publishing industry, our staff understands what entices readers to buy. Additionally, our staff of professional marketers includes writers trained in SEO writing techniques, allowing us to improve how your sales page performs in Internet searches and attract more readers to your sales page.

We realize many of our authors, as talented as they are, may not have had the opportunity to train in marketing or SEO copywriting. Our Amazon Listing Optimization allows you to apply our expertise in these disciplines inexpensively and hassle-free, and reap the benefits: additional sales revenue.

Top 10 Best-Selling Books in Self-Publishing for March 2012

Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, today announced its top ten best-selling titles for March 2012 according to combined data from Ingram Book Wholesalers and Outskirts Press Direct via http://outskirtspress.com/bookstore. These authors have likely created a solid book promotion strategy and put it into motion either by themselves or with the help of a Personal Marketing Assistant.

In alphabetical order, the top ten best-selling books in self publishing during the month of March 2012 were:

Congratulations to our best-selling authors for the month of March 2012!

How can you get your book on the bestseller list? While we can’t make any guarantees on sales success, many of our most successful authors invest time and money in marketing themselves and their book. Authors who are needing a bit of a marketing boost often turn to a Personal Marketing Assistant for help.

All of these books (and other Outskirts Press titles) are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press Direct bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Are you ready to put a book promotion strategy in place for your self-published book?

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