Self-Publishing Bestseller Spotlight: Following Joe

What makes a best selling book in the competitive self-publishing market?  Let’s take a look at one of the top 10 best selling self published books by Outskirts Press to see what contributed to its success. By seeing what works for other authors, you can take the appropriate publishing and marketing steps to chart your own course toward successful book publishing!

  • Genre: History
  • Content for niche audience
  • Professional cover
  • Editing
  • Productive marketing services/products from the publisher, like:
    • press release/distribution
    • ebook and Amazon Kindle editions
    • author webpage
    • book award submission
    • award recognition cover enhancement
    • Personal Marketing Assistant (see testimonial below)
Author Testimonial:

Leah Zions, my Personal Marketing Assistant, worked with me on a particular aspect of my marketing strategy. She was great! I went from asleep at the switch to back on the trail thanks to this option.

~ Al Ureles, “Following Joe”

Of course, books cannot become best sellers if they’re only printed and then only sold from the publisher’s website. Books must to be available via multiple sales channels, both wholesale and direct. All Outskirts Press books published with the Diamond, Pearl, and Ruby packages fall into that category. See details about the Distribution-on-Demand Sales Channels by clicking here.

Begin your own self publishing journey today by clicking the button below.

You can get up to 20 free books when you start today.


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Outskirts Press launches Version 3.0 of its self-publishing author website

On the heels of Inc. Magazine’s recognition of Outskirts Press as the fastest-growing privately held self-publishing company, Outskirts Press launches Version 3.0 of its website at, bringing additional benefits and services to self publishing authors.

Custom self-publisher Outskirts Press launches Version 3.0 of its self-publishing author website

September 29, 2009 – Denver, Colorado –  Outskirts Press this weekend announced the exciting launch of Version 3.0 of its self-publishing and book marketing author solution online at

Outskirts Press Version 3.0 launched the morning of September 26th and features some notable benefits and improvements over the previous website, including:

–          Ghostwriting services that help new authors start, finish, or completely write their book(s)

–          Custom interior formatting that complements the Standard interior formatting already available free with every publishing package

–          Professionally illustrated artistic custom cover design that complements the Professionally Designed Custom Cover option already available

–          The new Citrus full-color illustration package complements the 16 other award-winning styles already available at

–          Online editing at the digital proof galley stage now allows authors to enter their galley edits conveniently online

–           The addition of three new trim sizes for the full-color Pearl publishing package, bringing the total paperback trim sizes available for full-color to an industry-leading 5 available sizes

Perhaps most newsworthy of all, Outskirts Press Version 3.0 introduces self-publishing authors to a more streamlined and visually-appealing experience, similar to other online shopping experiences they may be accustomed to on other non-publishing websites, including easily identifiable pricing, star-ratings of every product and service, plus many online videos that offer further information and education throughout the process.

“Self publishing has always been fast, affordable, and fun at Outskirts Press,” CEO Brent Sampson remarked, “and now with Version 3.0 of our website, publishing your book is even more user-friendly and flexible than ever before.”

The blog posting at Self Publishing News features screen shots and videos from the new Outskirts Press Version 3.0 website:


Outskirts Press, Inc. offers full-service, custom self-publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today. 

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Outskirts Press, Inc., 10940 S. Parker Rd – 515, Parker, Colorado 80134  1-888-OP-BOOKS

7 Book Marketing Tactics for Successful Self Publishing Authors

Version 3.0 of the Outskirts Press website launched on Saturday at

For a run-down of the new features and benefits, click this previous posting here.

Version 3.0 wasn’t just for new and current authors. The Marketing Options screen of the published authors’ toolkit was also enhanced and new promotional products and services were introduced, along with a new book marketing video:

Has your publisher let you down with the post-publication support? It’s never too late to switch. Outskirts Press offers the most promotional products and services for published authors in the industry.

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Self Publishing Version 3.0 – Part 2

This previous blog posting provided some details about the new features and benefits of Outskirts Press 3.0 and this one discusses the benefits that come from publishing with Outskirts Press AFTER the book is published — marketing is an important piece, too!

Today let’s look deeper at what information and assistance the author will receive when he or she clicks on a particular product, service, or feature listed in the new 3.0 online shopping experience.  Let’s say, for example, the author was interested in the Amazon Extreme Marketing Package.  With a simple click of the button, the author would receive the following information:

Amazon Extreme Package
3 Amazon services for 1 discounted price
Save 25% off a la carte pricing
Press PLAY to watch the introductory video, or scroll down to get more details about all the marketing services/products included with this Package…


Amazon Kindle EditionThe Amazon Kindle is a revolutionary wireless reading device that allows its owners to instantly download books and newspapers. Only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy. Kindle editions of books appear on Amazon and in Amazon search listings just like any other format (such as a hardback edition).There are several benefits to having your book available on Amazon Kindle:

  1. The Amazon Kindle edition will appear in the search results, along with any other formats of your book (such as your paperback and/or hardback editions). This results in an increase of exposure for your book’s cover, which increases the chances of browsers clicking on your cover image and coming that much closer to becoming a buyer.
  2. Sales through the Amazon Kindle are not split with Outskirts Press. Amazon will take their share, as they always do, but your profit will be directly deposited into your checking account by Amazon, without any involvement by (or portion for) Outskirts Press. In other words, your Kindle sales are YOUR Kindle sales.
  3. Amazon customers and readers are growing every day. While the Kindle is a unique and revolutionary device designed to make reading more convenient, the majority of Amazon customers love actual BOOKS. A Kindle sale is an inexpensive way to offer your book to a potential reader; if they like it, they are more likely to purchase the paperback or hardback edition, too.

Amazon Search Inside the Book SubmissionAmazon’s “online equivalent” to browsing a bookstore. Books that participate in the optional “Search Inside” program through Outskirts Press feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not. Equally important is the affect this participation has on your Amazon search results. More data about your book’s content is stored by Amazon’s computers, potentially resulting in more accurate and targeted search results and recommendations.

Amazon Keyword Search SubmissionCustomers who browse for new books on Amazon usually do not search by title or author. They search by keywords or phrases (subject-specific words that describe their interest). One goal in book marketing is to do whatever is possible to improve a book’s search results ranking on for applicable keywords. The Amazon Keyword Submission option through Outskirts Press can help. Participating books are “tagged” with applicable terms and keywords on Amazon’s Product Detail page. Then 10 specific keywords or phrases are submitted to Amazon’s Search Engine on the author’s behalf.

Plus a FREE Paperback  Sell Your Book on AmazonSo You’d Like to… Become An Amazon Bestseller! Don’t wait. Publishing insider and CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical “how-to” guide shares new techniques that are proven to work.

  • Solutions Revealed! Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.
  • Secrets Exposed! Increase your profitability by learning the secrets to short-discounting Amazon with just twenty percent.
  • Success Discovered! Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.
  • Amazon Approved! Find, understand, and control every Amazon possibility for maximum book sales.

Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that you wish was selling better? In either case, Sell Your Book on Amazon will help you. You will experience what Brent Sampson has seen first-hand as the president of Outskirts Press – that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month in author royalties. You will learn why self-publishing guru Dan Poynter says, “Bookstores are a lousy place to sell books.” Amazon provides a phenomenal and gigantic (global) platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now, Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately.

The New Outskirts Press 3.0 website is the result of a lot of work and effort of a lot of people, and we particularly want to thank our authors who are always happy to provide suggestions and thoughts on how we can continue to improve. No wonder Outskirts Press is the fastest-growing full-service self-publishing and book marketing company. We have the best authors in the world! We hope you enjoy the new Version 3.0 website.

Want to see more benefits of Publishing with Outskirts Press? Marketing your book after publication is an easy thing to forget about when your book isn’t even published yet, but it is equally important and Outskirts Press leads the way with valuable marketing products and services. Check out our video here.

And if you haven’t experienced the custom difference with Outskirts Press, now is the time to start…

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Self-Publishing Book Teaser: Mickey Mantle Is Going To Heaven

Fast, flashy, and fun, book teasers are an ideal, cost-effective way to kick-start your online video and social networking promotional efforts for your book.

Here’s a sample of a book teaser we recently produced for one of our authors:

Outskirts Press can help you get your social networking and video sharing promotional efforts off to an exciting, high-quality start. Outskirts Press published authors can order either option, or both, from the Marketing Options screen of their Author’s Center.

Not yet published with professional marketing options like these?

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Self Publishing Version 3.0

It’s here!

On Saturday, September 26th Outskirts Press launched Version 3.0 of its publishing website at


Outskirts Press helps authors before, during and after publication, so the new 3.0 website offers benefits regardless of where you are in the writing, publishing, or promotion process.

  • Before Publication – Outskirts Press now offers ghostwriting services geared toward helping you start and/or finish your book.
  • During Publication – Version 3.0 introduces two new production options: Custom Interior Formatting and the Professionally Illustrated Artistic Cover Design
  • During Proofing – Version 3.0 introduces online proofing.  Enter your edits directly into your Author’s Center!
  • After Publication – The Marketing Options screen has been fully renovated to create a more engaging and visual online shopping experience.


Perhaps most exciting of all, Version 3.0 introduces our authors to a more streamlined and visually-appealing online experience, similar to shopping experiences they may have on other non-publishing websites.

Let’s take a look at the streamlined pre-production process in the NEW Outskirts Press Version 3.0:


Depending upon your package choice, you can either get a paperback book only, a paperback and hardback book, or a hardback only.



Since the cover is so important, Outskirts Press 3.0 makes choosing the proper cover choice easier than ever. In addition to our popular, affordable, and highly-recommend Professionally Designed Custom Cover, Version 3.0 introduces the Professionally Illustrated Artistic Cover, when you require one of our artists to draw an original cover illustration from scratch before our professional design team creates a custom cover using that original illustration. Of course, we also offer a wide selection of free cover styles with or without images, and those selections are available in their own “aisles” of our store by clicking on the Category Headings.



One of the things that separates Outskirts Press from other self-publishing companies is our included standard interior formatting service, which comes free with every package. Only with Outskirts Press can you avoid publishing a book that screams “self-published” by having a professional book designer format your book for you from your original Word manuscript according to industry best practices for your genre.

However, sometimes “industry best practices” is not custom enough for our authors and for that reason, Outskirts Press 3.0 introduces the oft-requested “Custom Interior Formatting” option, which allows the author to custom design each and every element and/or page with the designer’s help. As with all new elements of Version 3.0, the associated cost of each option is clearly marked, along with the package availability of each option and/or service.



Outskirts Press isn’t called the Gem of Custom Publishing for nothing. We offer the most customization and flexibility in the self-publishing industry. But they’re called options for a reason. Anything in addition to the included services with your publishing package are entirely optional. Each production option is listed with the additional fee, the star-rating, and the package availability.



Outskirts Press offers more book marketing and services than any other publisher. And with Version 3.0, these marketing products/services are available to order during the pre-production and production phases of your process. As with any option or service available in New Version 3.0, clicking on the choice brings up additional information about your option, and in some cases, a video:

Press play to watch our Book Blast Marketing Package Video


The New Outskirts Press 3.0 website is the result of a lot of work and effort of a lot of people, and we particularly want to thank our authors who are always happy to provide suggestions and thoughts on how we can continue to improve. No wonder Outskirts Press is the fastest-growing full-service self-publishing and book marketing company. We have the best authors in the world! We hope you enjoy the new Version 3.0 website.

Click here to see more details about Version 3.0 in this posting…

And if you haven’t experienced the custom difference with Outskirts Press, now is the time to start…

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Veteran’s Day Greeting Cards for Self-Published Authors

Want to send out a Veteran’s Day mailing to promote your book? Outskirts Press now offers personal and customized Veteran’s Day Greeting Cards, featuring your published book!

Greeting cards are 4.25”x 6” on Premium 14 pt. gloss cover stock. These cards are full color, front and back, and scored for easy folding. The front of the card recognizes the occasion. The inside-left of the card highlights your single book, along with the title, the author name, the cover image, and the webpage address. The inside-right of the card is blank so that you can personalize each card with a handwritten message before folding and mailing them in the included white envelopes.Greeting cards come in quantities of 250.

Outskirts Press authors can also order Custom US First Class Postal Stamps to send out these promotional mailings. Both of these optional marketing products can easily and conveniently be added from the Marketing Options screen of their author’s center.

*Production, printing and shipping can take up to 3-4weeks. Order now to allow plenty of time to receive your cards for a timely holiday promotional mailing.

** The interior image in the example features “Sell Your Book on mazon.” Details and cover image will be replaced by the details and cover image for your book.

It’s time to get published and experience book marketing support like this.
Click here for free publishing guides to help you get started.

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