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Top 10 Self-Publishing Book Marketing Tactics for June 2014

Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.

Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.

These are the marketing products and tactics determined to be most popular by our authors for the month of June 2014, listed below in alphabetical order:

Amazon Extreme Package Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Amazon-Branded Featured Book-of-the-Week: Get your book and cover, along with an easy way to order your book directly from Amazon into the inbox of a wide audience of literary enthusiasts.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Amazon Search Inside the Book
Amazon Search Inside the Book: Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.
Barnes & Noble NOOK Submission Service Barnes & Noble NOOK Submission Service:  Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
Barnes & Noble See Inside Barnes & Noble See Inside:  Barnes & Noble’s answer to Amazon’s “Search Inside the Book” program. Books that participate in this program receive a “See Inside” icon next to their Barnes & Noble cover image, which invites potential customers to electronically “flip” through a small section of the book.
Beijing Book Fair Beijing Book Fair: No other country has experienced the increase that China has on the world marketplace, and the readership in China represents an enormous opportunity. Get your book exposed at the largest and most popular industry book fair and publishing event in China.
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Apple iPad iPhone Standard Edition Apple iPad/iPhone Standard Edition: Allows self-publishing authors to enter the ebook marketplace at significantly lower upfront cost with a no-hassle, standard iBookstore retail price of $9.99. It’s the simplest one-click solution for published authors to publish a book in Apple’s iBookstore.
Personal Marketing Assistant Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion.

Start Self-Publishing Now!

 

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Need Help Marketing Your Book? Learn What a Personal Marketing Assistant Can Do for You!

It takes a special breed to navigate the modern world of self-publishing — especially given the rapid and monumental changes occurring in the realm of electronic book publishing and marketing. Expertise in both marketing and internet technology is the precise combination of skills necessary to negotiate these ever-churning waters, and a precious few individuals can boast that skill set!

Stephanie CronkOutskirts Press’ own Stephanie Cronk is one such person. Stephanie has a Business Administration Bachelor’s degree with an emphasis on marketing, and now works as an Outskirts Press Personal Marketing Assistant. She has been working in various aspects of marketing since 2005, and enjoys the creativity that comes with the field. When she is not creating marking plans or implementing marketing techniques, she enjoys spending time with her husband and two young children.

“Working with a variety of authors to help them market their books gives me a sense of creativity,” Stephanie says. “It allows me to step out of the box and provide authors with unique ways to increase their overall exposure and get their work of art in front of a larger audience.”

Stephanie (along with her fellow book marketing gurus at Outskirts Press) has helped countless self-publishing authors launch and maintain effective book marketing campaigns to boost their sales.

“I truly enjoyed working with you and hope to do so again,” Outskirts Press author Bill Grace, a.k.a. Liam Parker, wrote to Stephanie recently. “You are prompt, efficient, knowledgeable, and made the entire publishing process a delightful experience. You deserve a five star rating.”Personal marketing assistant (5 hours)

Today’s marketer must not only be creative, but exceptionally tech-savvy as well. This is where the Outskirts Press Personal Marketing Assistants come in. Our PMAs can help you with:

  • Developing a marketing plan
  • Coordinating and scheduling book signing events
  • Establishing/developing your author platform
  • Marketing campaign lead follow up
  • And much, much more!

Now through June 10, you can save 10% off the Personal Marketing Assistant 5-hour block!

Get started with your own Personal Marketing Assistant right away. Don’t forget to enter the promotion code PMA10 at checkout to take advantage of 10% off this beneficial option!

Order Your  Personal Marketing Assistant Now!

 

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Do You Have a (Self-Publishing) Dream? 5 Steps to Making Your Dream a Reality

Martin Luther King Jr. had many dreams that seemed lofty in the climate of his day. Step by step, many of them have come to pass. So, in honor of MLK’s dream, Outskirts Press would like to help self-publishing authors Outskirts Press Self-Publishing Servicesrealize their own dreams.

When you’re at the beginning of the self-publishing process, having an actual book in hand can seem unattainable. That’s because we all tend to view the finished project — which is a big deal — and fail to see all the little, completely doable tasks that make up the finished project. So, we’re here to tell you this: Dream small!

You’ve heard the expression, “The journey of a thousand miles begins with a single step.” Don’t think of the publishing journey as a single, thousand-mile trip. Think of the easy steps you can take to make that self-publishing journey:

  1. Write on schedule. Whether your goal is a daily one or a Sunday marathon while eveEbook Packageryone else in the house is watching football, regularity is your best friend. You don’t have to shoot for a massive page count, either; every small step you take gets you closer to the finish.
  2. Envision a finish line. Know what you’re working toward. Do you know how your book will progress and how it will end? If you don’t, write an outline, first and foremost. It doesn’t matter if you end up straying from your original vision. Just knowing there’s a path to follow will help you take that next step.
  3. Get your other “ducks” in a row. Start thinking about, and making arrangements for, elements of a published book besides the writing: cover art, formatting, interior illustrations, publicity, etc. Line up someone to create the book cover art, or draft a few ideas to give to your publisher; put your manuscript in the proper format; start pre-publicizing your book on your Facebook page and Twitter feed. All these things will need to be done sooner or later, but if you get a jump on them early, your book just seems more “real.” That visualization will motivate you to follow through on the writing and all the steps to self-publishing that follow.
  4. Publish/market on schedule. “Then End” isn’t really the end when it comes to self-publishing; it’s the beginning of a new phase of authorship — selling your book. Just as writing requires planning and discipline, so does the publishing and marketing processes. Set up a schedule of things you need to accomplish to get your book sold: contact the publisher, send in your manuscript, choose a cover, order hardcopies and electronic versions, send out custom press releases, put together a press kit, and contact the media (TV, radio, newspaper, book reviewers, etc.). Resolve to take one or more of these steps each week to get visibility (and added sales) for your book.
  5. Ask for help. Despite the name, self-publishing doesn’t have to be done in solitude — there’s Ghostwritingassistance for just about anything that stumps or overwhelms you. There are specialized artists who can create an eye-catching book cover, marketing experts with dozens of tricks up their sleeves to boost book sales, publishing insiders who can help you snag high-profile interviews — even professional ghostwriters to take your compelling plot and bring it to life!

Yes, publishing a book is a big dream, but the small steps you take to achieve that dream are very much in your power!

Do you have a self-publishing dream? Make your dreams come true — we’ll show you how!

Start Self-Publishing Now!

 

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Weighing Your Self-Publishing Options: An Apples-to-Oranges Comparison

Choosing between traditional publishing and self-publishing is hard enough (although we could give you a thousand reason why the advantages of self-publishing trump those of traditional publishing houses any day). But then, once you determine to self-publish, how do you decide which company to do business with?

It’s never as simple as comparing apples to apples. Each independent company has its own a la carte services, pricing structures and publishing packages, making it difficult to zero in on the best deal between two companies, and nearly impossible to sort out the the best values from among dozens of companies competing for your business.

Let’s start by highlighting a pillar of Outskirts Press‘ unparalleled service to independent authors — our inclusive publishing packages. Every money-saving bundle we offer includes certain features and service every author can count on: free author copies, formatting, custom cover, non-exclusive contract, full author rights and freedom to set pricing, author webpage, local radio producer contacts, marketing toolkit and author discounts on all kinds of printing, marketing and promotional goods and services.

Depending on what package you order, you may also receive expedited service, official copyright registration with the U.S. Copyright Office, an Amazon Kindle edition of your book, the Espresso Book Machine edition, electronic clipping service, a PR campaign and five hours of personal marketing assistance with a professional book marketing expert, among other benefits.

Sure, other self-publishing companies offer packages of their own, but what Outskirts Press includes in most packages may cost extra elsewhere. Why? Because other publishers bundle attractive-looking packages and slightly undercut our all-inclusive package price, only to nickel and dime you to death on goods and services you never saw coming.

Of course, you don’t have to purchase an all-inclusive package to realize discounts with Outskirts Press. We’ve consistently maintained competitive pricing on services such as cover art, copy editing and book video trailers — beating major competitors such as CreateSpace fees on all three — and offering other services, such as sell sheets at no charge.

Then there are the benefits one simply cannot put a price on:

  • a knowledgeable team of publishing experts with invaluable experience in the industry
  • one-on-one support at every step of the way, before, during and after publication
  • high-quality product
  • creative freedom, as well as the power to set your own pricing
  • low author costs per book, combined with high royalties
  • sky-high customer satisfaction

These are features and benefits of doing business with Outskirts Press that are difficult to measure in terms of upfront costs; however, the quality and scope of the services you hire now could greatly influence the level of success you experience with your book.

Need more information to decide what services are right for you? Contact Outskirts Press to find out how to get published quickly and affordably.

Start Self-Publishing Now!

 

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Hire a Self-Publishing Marketing Assistant Now, Save Time and Turmoil (and Money!) Later

Book signings, press releases, meetings with bookstore owners, and interviews remain terrific channels for book marketing — if one has the time and talent to tackle all of these venues. Marketing, when done right, can burn up more time than it took to write the book in the first place!Personal Marketing Assistant

Clouding this issue is the fact that the means by which we navigate book marketing is also in constant flux. There’s a big, bad world of Internet marketing – social media, websites, video marketing, blogging and other technology-driven tools – that has expanded and complicated how we connect with book buyers, the media and our readers.

It’s no longer enough to be creative in book marketing efforts; one must be exceptionally tech-savvy as well. This is where the expertise of a marketing expert comes into play. Today’s marketing geniuses are equipped with the creativity necessary to envision and create book marketing plans and communications, but they’re also tuned in to new and emerging media and technologies, and armed with the know-how to utilize these tools to an author’s advantage. A Personal Marketing Assistant can help with:

  • Developing a Marketing Plan – A book marketing plan is essential, and it must be continuously fine-tuned to be on-target with your goals and the latest marketing tools and technologies. A book marketing assistant develops for you a full marketing plan that will help you start selling more books, all while investing less of your time in the pursuit — so you can start that next book!
  • Book Signings – Book signings are special moments for any author. Your Personal Marking Assistant will schedule these and coordinate every detail so you can focus on other things.
  • Establishing/Developing Your Author Platform – Your author platform is a necessary marketing foundation that includes a website, social networking accounts and more to help you negotiate marketing in the modern world.
  • Assistance with Marketing Campaign Lead Follow-up – You PMA will help you follow up on marketing/press leads so you can take advantage of every opportunity for valuable exposure.

Outskirts Press has recruited the most talented and experienced marketing professionals in the publishing business to our team. Personal Marketing Assistants like marketing veteran Lisa Neal, profiled below, help authors just like you take your self-published book to the next level every day.

Lisa S. Neal

Lisa bring more than 16 years’ experience in marketing, marketing research and sales to Outskirts Press. She has an MBA from Pepperdine and a B.S. in Business Administration from Drake University, and has worked for leading consumer goods companies such as Neutrogena, Johnson & Johnson, and AC Nielsen.

Outskirts Press is one of the most customer-focused and forward-thinking companies that I have worked with. At Outskirts Press, we truly strive to exceed the expectations of every author.”

Find out how to take advantage of the unique talents of Personal Marketing Assistants
like Lisa to gain valuable exposure and increased sales!

Talk to a Personal Marketing Assistant today!

 

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Top 10 Self-Publishing Book Marketing Tactics for July 2013

Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.

Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.

These are the marketing products and tactics determined to be most popular by our authors for the month of July 2013, listed below in alphabetical order:

Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Amazon Search Inside the Book: Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.
Barnes & Noble NOOK Submission Service:  Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
Barnes & Noble See Inside:  Barnes & Noble’s answer to Amazon’s “Search Inside the Book” program. Books that participate in this program receive a “See Inside” icon next to their Barnes & Noble cover image, which invites potential customers to electronically “flip” through a small section of the book.
Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Elite E-Book Package Elite E-Book Package: Combine the 3 most popular electronic edition submissions. This package includes formatting and distribution of an Amazon Kindle Edition, an Apple iPad/iPhone Edition, and a Barnes and Noble Nook Edition of your book.
Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
PR Publicist Campaign: Imagine having a publicist handle your custom press release distribution with targeted distribution and phone call follow-up? Imagine receiving the media leads personally and a clipping service that notifies you whenever your book is mentioned on the Internet.
Video Book Tour: Gain an edge in visibility for your book. When you can’t travel from place to place, a Virtual Book Tour ensures that you and your book are still making “appearances” on the blogosphere and social networking sites.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion…

Start Self-Publishing Now!

 
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Posted by on August 13, 2013 in Top 10

 

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Top 10 Best-Selling Books in Self-Publishing for March 2013

Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, is pleased to announce its top ten best-selling titles for March 2013, according to combined data from Ingram Book Wholesalers and Outskirts Press Direct via http://outskirtspress.com/bookstore. These authors have likely created a solid book marketing strategy and put it into motion either by themselves or with the help of a Personal Marketing Assistant.

In alphabetical order, the top ten best-selling books in self-publishing during the month of March 2013 were:











Congratulations to our best-selling authors for the month of March 2013!

How can you get your book on the bestseller list? While we can’t make any guarantees on sales success, many of our most successful authors invest time and money in marketing themselves and their book. Authors who are in need of a marketing boost often turn to a Personal Marketing Assistant for help.

All of these books (and other Outskirts Press titles) are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press Direct bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Are you ready to put a book promotion strategy in place for your self-published book?

Start Publishing

 
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Posted by on April 24, 2013 in Author Inspiration, Top 10

 

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