RSS

Tag Archives: book

Ramp Up for a Summer of Selling with Free Ground Shipping

Spring’s in full swing! It’s always an exciting time in self-publishing, with many self-published authors taking advantage of promotional opportunities such as spring book fairs and ramping up for a summer of selling.

Outskirts Press knows that stocking up for the big book-selling push can get pricey. We want to ease the burden so you make the most of a season of sales. So, through the end of May we’re giving all currently published authors FREE SHIPPING on orders of 50 or more within the continental U.S.

Chances are you’ll need extra books for upcoming promotional events. By combining free shipping with our bulk order discounts, you’ll be well-stocked for summer promotions – without depleting your bank account!

Here’s how free shipping works:

1. Login to your Publishing Center and place an order for 50 or more copies of your book(s) in a single format before May 31.

2. Select normal ground shipping with a delivery address in the continental United States.

No promotion code is necessary. You will see the free shipping reflected once you place your order. It’s a snap!

If you’re not sure how to approach marketing your self-published book and haven’t yet taken advantage of Outskirts Press’ many promotional services, consider contacting a Personal Marketing Assistant to come up with a solid action plan for this summer.

 

Tags: , , , , , , , , , ,

Why Even Great Writers Are Stymied by Internet Marketing

If you’re marketing a book through Amazon, you know that compelling marketing copy on your Amazon sales page is vital to capturing the imaginations of prospective book buyers. However, writing to appeal to calculating, non-human, Internet search engines is far more complex than artfully crafting frilly paragraphs. Search engines simply don’t react emotionally to riveting copy; they use complex algorithms to discover and index relevant content, and then present that content to humans who search for it on the Internet.

Amazon Listing Optimization by Outskirts Press is designed to tailor Amazon sales pages to both human tastes and those confusing search engine algorithms.

As an author, you’ve mastered the art of colorful, descriptive writing. You know just what to say to paint a vivid image in a reader’s mind. However, writing to sell and to attract potential book buyers via Internet search engines is a different animal entirely. It may be unfair, but when it comes to Internet marketing, it’s simply not enough to be a fantastic writer. To channel readers to your page and get them to follow through with a purchase, online copy must balance a number of vital components:

  • Relevant keywords and key phrases that get the page indexed appropriately by search engines such as Google or Yahoo! so that more potential buyers are directed to your sales page.
  • Correct keyword-to-content ratio. Too few keywords and your page won’t turn up in readers’ searches; too many – a technique called “keyword stuffing” – and your page could be rejected entirely by search engines and virtually invisible to book buyers!
  • Technically well-written text with spot-on grammar and punctuation.
  • Enticing language that Instantly grabs readers and compels them to continue reading.
  • Accurate representation of your book.
  • The power to convince potential buyers to make the leap from simply reading the sales page to making a purchase.
  • All the information a buyer needs to follow through with a purchase.
  • Information in an arrangement that makes it convenient and easy for buyers to act on the impulse to buy.
  • Content that is regularly refreshed to give your sales page a renewed bump up the search engine results page (SERP). It’s not sufficient to just write killer sales copy and leave it up in perpetuity; new content must be posted periodically to prevent the page from slowly dropping off the SERP.

In addition to all of these components, it’s also important that the content is produced with the product’s category or industry in mind – in this case, self-publishing — as well as the genre to which the self-published book belongs (fiction, nonfiction, self-help, reference, etc.). It’s enough to make your head spin!

Fortunately, Outskirts Press is uniquely positioned to fulfill all these requirements of Internet marketing copy through a new Amazon Listing Optimization service. As experts in the publishing industry, our staff understands what entices readers to buy. Additionally, our staff of professional marketers includes writers trained in SEO writing techniques, allowing us to improve how your sales page performs in Internet searches and attract more readers to your sales page.

We realize many of our authors, as talented as they are, may not have had the opportunity to train in marketing or SEO copywriting. Our Amazon Listing Optimization allows you to apply our expertise in these disciplines inexpensively and hassle-free, and reap the benefits: additional sales revenue.

 
 

Tags: , , , , , , , , , , , , ,

It’s Time to Order Your Labor Day Greeting Cards!

Want to send out a Labor Day mailing to promote your book? You may consider our personal and customized Labor Day Greeting Cards that feature your published book!

Greeting cards are 4.25”x 6” on Premium 14 pt. gloss cover stock. These cards are full color, front and back, and scored for easy folding. The front of the card recognizes the occasion. The inside-left of the card highlights your single book, along with the title, the author name, the cover image, and the webpage address. The inside-right of the card is blank so that you can personalize each card with a handwritten message before folding and mailing them in the included white envelopes.

Greeting cards come in quantities of 250. Outskirts Press authors can also order Custom US First Class Postal Stamps to send out these promotional mailings. Both of these optional marketing products can easily and conveniently be added from the Marketing Solutions screen of their author’s center.

*Production, printing and shipping can take up to 3-4 weeks. Order now to allow plenty of time to receive your cards for a timely holiday promotional mailing.

** The interior image in the example features “Sell Your Book on Amazon.” Details and cover image will be replaced by the details and cover image for your book.

It’s time to get published and experience book marketing support like this.
Click here for free publishing guides to help you get started.

Start Publishing

 
Leave a comment

Posted by on July 11, 2011 in Marketing Options

 

Tags: , , , , , ,

Top 5 Book Marketing Options for Self-Publishing Religious and Spiritual Authors

Believe it or not – you must market different books in different genres differently. Likewise, we have created a list of our marketing options that tend to yield the highest return on investment (ROI) for self-publishing religious and/or spiritual authors because each of them can help you reach the target audience that is already looking for YOUR book.

1. Spring Arbor Christian Distribution - The purpose of Spring Arbor Christian Distributors is to provide superior distribution services for books that enhance people’s relationship with God. Outskirts Press authors with the Diamond or Pearl publishing package can receive submission to Spring Arbor Distribution for free.  It is also available to Ruby authors as an additional paid option. Since Spring Arbor is a distributor with a specific purpose, not all titles submitted for consideration are accepted. Spring Arbor holds ultimate discretion for the titles they accept.

 
 
 
 



2. Personal Marketing Assistant – Outskirts Press Personal Marketing Assistants are available to work with Christian authors, regardless of where they published, in 5-hour blocks of time to develop a marketing plan (if needed), introduce new marketing strategies and carry out the marketing tactics necessary to reach the target audience and achieve your goals. For Outskirts Press published authors, this option is included in the Book Blast package.

 
 
 
 




3. Spirituality & Health Magazine Co-Op Advertising – Spirituality & Health reaches over 85,000 predominantly successful, professional readers who have grown to value authenticity, meaning and balance in life. They are invested in exploring the spiritual aspects of life and are on a journey focused on health, self-knowledge, authenticity and integration. Outskirts Press published authors can reach these affluent readers of Spirituality & Health magazine through co-op ads that are only a fraction of the cost of running full color advertising on their own. (NOTE: As of today, only one space remains for our upcoming Spirituality & Health ad — ACT SOON!)

 
 
 
 



4. Amazon Kindle Edition – There are several benefits to having your book available in Amazon’s Kindle Store.  Read more about the benefits of the Kindle Edition in this post: Amazon Kindle Books Now Available in the UK – Great News for Self-Publishing Authors!
The Kindle Edition is available for all authors, regardless of where their book was published, and is included in the Amazon Extreme package.

 
 
 
 



5. Article Ghostwriting and Distribution – One of the proven ways to market yourself and your book on the Internet is to write and distribute related articles that demonstrate your expertise in your subject matter. Even if your article does not blatantly promote your book, your “About the Author” byline section does, including a link to your webpage. This is also good for Search Engine Optimization for your webpage.

 
 
 
 
 
 

Ready to get published and start receiving
marketing support and services like this?

Start Publishing

 
Leave a comment

Posted by on July 7, 2011 in Marketing Options

 

Tags: , , , , , ,

Top 10 Best Selling Books in Self-Publishing for February 2011

Top 10 Best Selling Books in Self-Publishing for February 2011

Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, today announced its top ten best selling titles for February 2011 according to combined data from Ingram Book Wholesalers and Outskirts Press Direct via http://outskirtspress.com/bookstore. These authors have likely created a solid book promotion strategy and put it into motion either by themselves or with the help of a Personal Marketing Assistant.

In alphabetical order, the top ten best selling books in self publishing during the month of February were:

Congratulations to our best selling authors for the month of February!

All these books, and other Outskirts Press titles, are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press Direct bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Are you ready to put a book promotion strategy in place for your self-published book?

Start Publishing

 

 
Leave a comment

Posted by on March 22, 2011 in Top 10, Uncategorized

 

Tags: , , , , ,

Self-Publishing Book Spotlight: The Knight Family Legacy by Marilyn R. Hill-Sutton

Self-Publishing Book Spotlight: The Knight Family Legacy by Marilyn R. Hill-Sutton
Self publishing a book is exciting. It doesn’t matter whether an author chooses to publish using a full service provider, like Outskirts Press, or if they decide to “go it alone.”  Because we understand the dedication that is required to write, publish, and market a book, we like to feature our top authors each week so that you can get to know a little bit more about them and their book. This week, we are featuring Marilyn R. Hill-Sutton’s The Knight Family Legacy.

In her latest book, self-publishing Outskirts Press author, Marilyn R. Hill-Sutton, gives an eye-opening glimpse into the complex, often contradictory story of Major John Knight Jr. and those around him-a world where the gray areas crowd out black and white.

In 1886, Major John Knight Jr. summoned five witnesses to his deathbed. There, he did something extraordinary: He bequeathed his former slaves his estate. What followed is a story of courage, love, epic legal battles, and one remarkable turnabout: only years after being in bondage, Knight’s former slaves and their descendants entered the plantation house as masters of their domain-and their future.

Marilyn R. Hill-Sutton’s new historical biography/autobiography, a seven year undertaking, is a story of courage and incredible inner strength. Her successful venture is a testament that anyone can trace their ancestry. She delves deep into the psyche of every day people in an era and time when black-white relationships were taboo, while providing a revelation that we, as a people, are more one than many. She surreptitiously explores commonalities that bridge real and/or perceived barriers that divide us—barriers often attributed to national origin, ethnicity, class, and socio-economic factors. Finally, she examines the intent of the heart and the intrinsic bonds of family—only to uncover that the heart and family are indeed unifying forces.

The Knight Family Legacy: One Family’s Story is perfect for Civil War buffs, Slavery Historians, Social Historians, Cultural Historians, Genealogists and Family History enthusiasts, and anyone with a genuine love for history and the implicit, although complex, and, often contradictory, human interactions of a foregone era.

 

 

 

 

 

ABOUT THE AUTHOR:

 

 

Marilyn R. Hill-Sutton is the wife of Joseph Sutton, a Knight family descendant. After a career in the insurance and healthcare industries, she embarked on a journey to research and document the stories that have been passed down by ancestors through word-of-mouth for more than a century. Her love for history, and her husband’s family legacy, was the driving force behind the quest to trace the family’s trajectory from the scourge of slavery through their many immeasurable triumphs.

For more information or to contact the author, visit www.outskirtspress.com/theknightfamilylegacy.

This author purchased the Book Blast package, saving 25% on 5 powerful marketing services to blast the book into the stratosphere! The Book Blast package includes the following options: Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video (shown above) and Personal Marketing Assistant. Outskirts Press authors can easily and conveniently add this package at any time from the Marketing Options screen of the Publishing Center

 

 

Are you self publishing a book and looking to receive
marketing support and services like this?

 

Start Publishing

 

 

 
6 Comments

Posted by on March 18, 2011 in Book Spotlight, Uncategorized

 

Tags: , , , , , ,

Guest Post: The Success of Self-Published Outskirts Press Author Ronnie Lee

Guest Post: The Success of Self-Published Outskirts Press Author Ronnie Lee

Today we are pleased to be joined by Ronnie Lee, an Outskirts Press published author. Below he shares a few details about an exciting milestone in his career as an author.

I shall start though with my trip to Jerusalem in October 2010.

Between the 19-25 October 2010, I went to Israel for the Jerusalem International Conference on Integrative Medicine and had a wonderful time, both at the conference and on the tours. I am an Ambassador for Outskirts Press and so I took some booklets and distributed them to a gift shop and another publishing contact who was based in China. I also had brought my own book The Science Of Life and my manuscript that I had bound locally, in Hong Kong, for the conference that I wanted to give to the organizers. I did manage this at the end of the conference and so most of my objectives were met. I had also found great theories for my medical biology studies and so the whole trip was a great success. Whilst I was there, I met some really nice and kind individuals who I began to know and discuss the issues that concerned us. The first lady I met was Cristina from Canada and we toured together for the first few days. Another person was from Hong Kong, Lawrence whom I had never met before but he had immigrated to Canada for work as a chiropractor. But also I had met Tali who lived in Jerusalem and she started to show us the sites around the great city.

By the time I had seen the sites in the first couple of days, I wanted to see if could deliver my book to the Hebrew University Library for them to approve in their catalogue as I had already had my first 8 books accepted into the Hong Kong Central Library. When I told this to Tali she said she knew a librarian there and could submit my book to see if it could be approved. I eagerly agreed yet there was still a lot to do at the conference. By the time it was over, I said I would send Tali The Science Of Life as I had already given my original one to the organizers of the conference.

When I had arrived back into Hong Kong, I sent Tali The Science Of Life and soon after she received it, she gave it into the Hebrew University Library. I had given her a herb book later for being so friendly to me whilst I was in Israel as she studied herbs as a hobbie.

Later as we connected on LinkedIn and Facebook she emailed to say it had been accepted into the Hebrew University Library. This was on the 28th February 2011 and I felt so ecstatic because it was such a historic and important university because it was founded by Einstein and had his general theory of relativity stored in it as well as it being in the greatest Holy City in the World. It was a great success!

Then a few days later on the 2nd February, my poem ‘Christmas Day’ was published in Outskirts Press Facebook Anthology called ‘Fandemonium’.

Then today, literally a few hours ago, on the 3 February, I had news I had reached the Finals of the Reader Views Literary Awards for my 7th book, Philosophy : Back to Basics and that the winner would be announced later.

I waited and a few hours later, only this morning on the 4th February 2011, was informed that I had come 3rd in the ‘poetry’ genre, which is a difficult genre to win. I was given an award with an ‘honorary mention’ in the list.

My amazement and astonishment at this week’s events creates a milestone in my life’s work adding to its honor of being a writer, a poet and a philosopher, and the privilege of being related to some good and great people both socially and professionally.

I sometimes think I have lost my way and that life has too much to overcome but I realized that there is always hope somewhere along your destiny even if they are just glimpses at a time but I know that if you work hard enough, and put your trust in the Lord and have faith in life and bravery in yourself, then you can not just progress but succeed in ways to your dreams.

I have not always imagined these events but I have wanted to write a book through my early twenties and had imagined honors along the way.

I realize love is not always an individual truth, but also a united truth. It can come singularly or as a community. Sometimes it doesn’t come at all by anyone, but in these cases you have yourself, the environment and God on your spirit. It is then you realize the importance of life. The honors are great as it shows you made your good influences and worths in your life through your choices and actions showing a person as intelligent, beautiful and respectable. But in the midst of wilderness with only a pen and paper, you realize the honor is in your own courage. The week has been a great honor and success seems to make your destiny, work and life finalized, giving satisfaction and stopping regrets. These are all important yet we must be prepared to work hard, love readily and think realistically. Beyond our honors we still have to survive, be healthy, happy and hopeful both singularly and as a community. This reality keeps us humble. It is the reality of a writer wanting to know a way to cope with life and to make life easy and happy yet the words that come out are only stabilizers for my mind and crutches for my spirit. It has been a successful day and this is my blog. It is a blog of a tremendous week that I will remember with awe, love and happiness. It is a time of hope for me.

Ronnie Lee.

Author Ronnie Lee
ABOUT RONNIE LEE

Ronnie was born in Hong Kong. He is a Chinese poet and philosopher who is achieving his enlightenment through truth, knowledge, and reason. From his Western education, he has developed his style of poetry to incorporate modern philosophy into a foundation for universal understanding.

 

 

Are you planning on self-publishing a book and having a success story like Ronnie’s?

Start Publishing

 

 
Leave a comment

Posted by on March 13, 2011 in Guest Post, Uncategorized

 

Tags: , , , , ,

Self-Publishing Book Spotlight: Mannie’s Diet and Enzyme Formula by: Emanuel Barling, Jr., Esq and Ashley F. Brooks, R.N.

Self-Publishing Book Spotlight: Mannie’s Diet and Enzyme Formula by: Emanuel Barling, Jr., Esq and Ashley F. Brooks, R.N.

Recognizing that no one diet is perfect for everyone, self-publishing Outskirts Press authors, Emanuel Barling, Jr., Esq. and Ashley F. Brooks, R.N., help their readers identify the food intolerances and allergies specific to them in their latest book, Mannie’s Diet and Enzyme Formula.

The authors had always thought that they were “eating healthy” per all the Food Pyramid charts they’d seen posted on doctor’s walls advocating fruits and vegetables. Then they started getting ill. The healthy food they were eating was killing them.

They learned that all these so-called healthy foods were polluted with herbicides, pesticides, preservatives and dangerous chemical food additives hidden in “clean labels.” No wonder they were feeling sick. Illness and disease are hastened by, and sometimes even caused by, these dangerous chemicals that now widely contaminate Americans’ diets leading to cancer, diabetes, heart disease and obesity.

Citing more than fifteen hundred medical treatises, journals, surveys, tests and periodicals in their book’s reference section, the authors provide the source material on every theory and opinion so that readers can read them for themselves.

 

ABOUT THE AUTHORS:

Emanuel Barling, Jr. is a lawyer, author and businessman who spent more than thirty years practicing law in the Greater Los Angeles Area. In the 1970’s, Mr. Barling served as in-house counsel to two of the first HMOs in Los Angeles, including one that treated more than 13,000 patients a month. Mr. Barling actively participated in the management of these clinics as well as convalescent hospitals. This included his reviewing all medical matters from PSRO (Professional Standards Review Organizations) and all physician utilization, interviewing doctors and specialists, and evaluating malpractice claims.

Ashley F. Brooks is a third generation nurse who has extensive experience in emergency rooms and psychiatric wards as well as in nutritional, holistic and environmental medicine. She credits Dr. Theron Randolph, Dr. Linus Pauling’s Vitamin C theories, juicing and the vitamin and preventative nutrition theories of her mother, a trained nutrition specialist, with saving her life from her own serious illness. Ms. Brooks is also a singer and actress and has performed in independent feature films, television commercials, print modeling and local and touring theater companies.

For more information or to contact the authors, visit www.outskirtspress.com/ManniesDietBook.

This author purchased the Book Blast package, saving 25% on 5 powerful marketing services to blast the book into the stratosphere! The Book Blast package includes the following options: Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video (shown above) and Personal Marketing Assistant. Outskirts Press authors can easily and conveniently add this package at any time from the Marketing Options screen of the Publishing Center

 

Are you a self-publishing author looking to receive
marketing support and services like this?

 

Start Publishing

 
 

Tags: , , , , , ,

2010 Writer’s Digest Self-Published Book Award Winners Announced

2010 Writer’s Digest Self-Published Book Award Winners Announced

The Writer’s Digest 2010 Self-Published Book Award Winners have been announced!

Three Outskirts Press authors/titles won an award.  They are:

Three Little Bayou Fisherman book cover

Three Little Bayou Fishermen by Julie T. Lamana

Category: Children’s Picture Books

Award: Honorable Mention

ABENAKI AUTUMN book cover

Abenaki Autumn by Richard Brian Clark

Category: Fiction

Award: Honorable Mention

Eddie's Wake book cover

Eddie's Wake by C.A. Peterson

Category: Mainstream/Literary Fiction

Award: Honorable Mention

Congratulations to our winners! Since Outskirts Press publishes so many award-winning books, we make it easier than ever to promote your award with our Award Recognition Cover Enhancement option. For details and to order, visit the Marketing Options screen of your author’s center, or click the link above or the icon to the right.

 

 

Ready to publish your own award-winning book? Click here for free publishing guides to help you get started.

Start Publishing

 
Leave a comment

Posted by on March 10, 2011 in Awards, Uncategorized

 

Tags: , , , , , , , , , , ,

Top 10 Best Selling Books in Self-Publishing for January 2011

Top 10 Best Selling Books in Self-Publishing for January 2011

Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, today announced its top ten best selling titles for January 2011 according to combined data from Ingram Book Wholesalers and Outskirts Press Direct via http://outskirtspress.com/bookstore.

In alphabetical order, the top ten best selling books in self publishing during the month of January were:

Congratulations to our best selling authors for the month of January!

All these books, and other Outskirts Press titles, are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press Direct bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Ready to self-publish your book?

Start Publishing

 
Leave a comment

Posted by on March 9, 2011 in Top 10, Uncategorized

 

Tags: , , , ,

 
Follow

Get every new post delivered to your Inbox.

Join 5,082 other followers