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Book Reviews and Their Value to Self-Published Authors

There’s more to marketing your self-published book than press releases, book tours and social media marketing. These tools are valuable and effective, but don’t overlook the value of “passive” marketing tools, such as book reviews.

Think about how you begin the buying process these days. Does your purchase start with independent researchBook Review Submission Service on a product? Do you find yourself swayed toward or away from a brand based on glowing or searing customer comments? How often have you asked friends, family or fellow shoppers for feedback on something you plan to buy? As consumers, we rely heavily on word of mouth before we invest our hard-earned dollars in anything — and books are no exception. Readers have millions of choices in books, and they want to choose the right one. What other people like themselves say about your book can get potential buyers to take notice.

With that in mind, it’s vital for a self-published author to be seen by the right audience and get that valuable review. If you haven’t already, order review copies of your book that you can send to local and regional publications that do book reviews. Use the Outskirts Press free Book Review Starter Kit to get off on the right foot. The kit includes helpful tips on getting your book into reviewers’ hands, as well as a list of reviewers and their contact information!

Outskirts Press authors who don’t want to do all of the “heavy lifting” themselves can take an even simpler path; let us do all the work for you with the Book Review Submission Service, which puts your book directly into the hands of 10 book reviewers vetted by Outskirts Press. As always, remember that no one (including the author nor Outskirts Press) has any control over whether the book reviewer chooses to write a review, decides to share a review that is written, or what the review will say (positive or negative).

Want a guaranteed review? Try one or more of our other book review submission services:

Are you a self-publishing author ready to receive marketing support like this?

Start Publishing

 
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Posted by on March 7, 2013 in Advice, Marketing Options

 

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Get Started On The Other 80% of Publishing a Successful Book with the Book Blast Package

Get Started On The Other 80% of Publishing a Successful Book with the Book Blast Package

You’ve written and published a book, which means you’ve done 20% of the work required to becoming a successful self-publishing author. Now it’s time to get started with the other 80% – marketing. If you’re a published Outskirts Press author, you’re in luck. We’ve bundled our most popular marketing options under one umbrella making it extremely easy to jumpstart your book promotion efforts. Meet our Book Blast Package which contains all of the following:

1. Custom Press Release

The Custom Press Release combines information solicited from the author with the expertise of our writers. The result — a professional release that is focused on showcasing your book.

Your Custom Press Release will be:

  • electronically distributed to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria
  • posted to syndicated news feeds on other web sites through our XML/RSS news feed
  • optimized for search engine placement

2. PR Publicist Campaign

With the PR Publicist Campaign, a publicist will further distribute your Custom Press Release. We will e-mail it directly to book reviewers and editors in print, radio, television, trades, E-zines, syndicates, and wires — locally, regionally, and nationwide. This additional distribution circuit consists of over 21,000 national media contacts.

Then, we send you every resulting media lead. Usually those leads will come in the form of a book review or interview request. You will also receive a sample cover letter to use when following up on each lead.


3. 60 Second Book Video Trailer and Digital Viral Distribution

Movie trailers (commonly called “previews”) are shown at the beginning of movies. They let you take a sneak peek into an upcoming film. What if you could promote your book the same way? Well, you can. Our Book Video Trailers allow you to engage your audience’s eyes AND ears. Each trailer includes:

  • Music — you provide your own or we choose a piece from our collection.
  • Text — we briefly describe your book
  • Images — you provide your own or we choose from our database of over 1 million images
  • Distribution — YouTube, MetaCafe, Vimeo, etc.

BONUS: Your video will also be embedded into your Outskirts Press author webpage for you.

Press play to see a sample of a recent book video trailer:


4. Book Review Submission

Reading We have identified 10 book reviewers who have all demonstrated a tendency to review alternatively-published and self-published books. When you purchase our Book Review Submission Service, we will submit your book to these reviewers (or 10 others of your choosing) for you. Included in the submission to these reviewers is everything they typically require to consider writing a review, such as:

  • a professional cover letter
  • a professional press release
  • your sales sheet
  • a complimentary copy of your book for the reviewer to consider and keep

Positive reviews on popular websites and blogs or within popular journals can improve sales and lead to positive word-of-mouth, which is a precursor to the viral publicity and “buzz” that all authors dream of.


5. Personal Marketing AssistantBook Marketing Assistant

What’s a busy author to do to stay on top of follow-up that may result from a viral video, an amazing review, and/or a potential flurry of interview requests from a publicist campaign? Sit back and relax while their Personal Marketing Assistant follows through on these things for them.

Upon purchase, you will be entitled to a 5 hour block of one-on-one assistance. That block includes an initial 30 minute phone consultation. Here are just some of the many things your Personal Marketing Assistant can help you with:

  • PR Publicist Campaign lead follow-up
  • Suggesting advertising venues for your book and placing ads for you
  • Calling bookstores in your area to pitch your book and/or arrange book signings
  • Other book marketing tasks as needed

Is it time to get published and receive marketing support and services like this?

Start Publishing

 

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