Tag Archives: book promotion

It’s That Time of Year Again — Time for the Bologna Children’s Book Fair!

Bologna Children's Book FairAh, spring! A time of renewal and growth — and new and enriching books. The Bologna Children’s Book Fair takes place March 30 through April 2, highlighting the best of both self-publishing and traditional books for young readers.

The Bologna Children’s Book Fair has been at the forefront for publishing insiders since it’s inception in 1963, presenting valuable opportunities for authors, publishers, illustrators and readers to mix, lBologna Children's Book Fair Logoearn about industry trends and, of course, bring awareness to their own products. Bologna is famous for spotlighting children’s publishing with a focus on the sale of rights and international co-productions. Outskirts Press is always well-represented at this event — and a number of other international book fairs and domestic events — throughout the year, so we’re following this exciting event closely again in 2015.

You, too, can keep up with the goings on a the fair by visiting the Bologna Children’s Book Fair on Facebook or checking them out on Instagram. Or stay tuned right here for news specific to Outskirts Press!

If you are a published children’s book author with Outskirts Press and interested in exhibiting your book with the Bologna Children’s Book Fair next year, you can register for this event conveniently from your author’s center Marketing Options screen. Space is limited and filled on a first-come, first served basis. Remember: Due to the specific requirements of Bologna, this event is not a part of our Global Book Tour package and must be registered for separately if you are interested.

Ready to publish your children’s book? Let’s talk …

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Outskirts Press Announces Tips for Self-Promoting During Small Press Month in March


Outskirts Press Announces Tips for Self-Promoting During Small Press Month in March

 Self-publishing authors can successfully self-promote, using these easy-to-follow marketing tips.

 March 10, 2015 – Denver, CO – Outskirts Press, one of the top self-publishing service providers in the nation, is celebrating Small Press Month in March with a generous list of tips to help self-publishing authors promote their works.

Every year during the month of March, Outskirts Press joins indie companies all across the United States in celebrating independent publishers and the talented self-publishing authors we serve. High-quality self-publishing is the easy part; effectively marketing a book once it’s published is the real mark of success as an author. In that spirit, Outskirts Press recognizes the month of celebration as an opportunity to help indie authors promote a self-published book with easy and effective marketing and promotion tactics, including:

  • Stock up. Have hardcopies on hand to use toward marketing throughout the month.
  • Bone up. Become the local authority on Small Press Month, then become a valuable resource to local media. This helps build a reputation that lends an author valuable credibility.Price of Business Radio Interview
  • Connect. Meet with other independent published authors, either with a local writers’ guild or online via social media. Pool resources and share advice with others on Facebook, Twitter and other social media platforms. There’s a lot to do, and many minds are a better than one.
  • Get reviewed. Send out review copies to get some good buzz. The free Book Review Starter Kit from Outskirts Press includes tips for sending books to reviewers, as well as a list of reviewers with contact information.
  • Co-op. Arrange co-op advertisement in the local media. This allows authors to promote upcoming events as well as books.
  • Get talking. Contact local radio producers to snag a valuable interview slot. Not sure where to start? Outskirts Press offers a Guaranteed Radio Interview option to help authors kick off their efforts.
  • Think green. St. Patrick’s Day green, that is. Take the day to get started on electronic editions, which save trees and expose books to huge audiences of ebook consumers. Outskirts Press can set up a Kindle, NOOK or Apple iPad edition in no time at all.
  • Make a leap. For authors who published elsewhere, this may be the month to switch to Outskirts Press. A fresh start may be just the thing to get sales moving again.
  • Be a “commissioner.” Help other writers get published and earn a 10 percent commission for the referral after their book is published. Register for the Outskirts Press affiliate program today at and start spreading the word.
  • Blog, blog, blog. Start a blog and keep it active and up-to-date to elicit feedback and build relationships. Register the blog with blog directories to gain more readership and participation.

Visit Outskirts Press’ Small Press Month blog post for a full list of self-promotion tips.

About Outskirts Press, Inc.: Outskirts Press offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press, Inc. represents the future of book publishing, today.

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Outskirts Press, Inc., 10940 S. Parker Road – 515, Parker, Colorado 80134 1-888-OP-BOOKS


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Posted by on March 10, 2015 in Advice, book marketing


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Get the Word Out About Your New Book with Professional Publication Announcements

A self-publishing author must be a jack-of-all-trades: author, entrepreneur, publicist, networker … How you fulfill all of these roles has a direct effect on your brand and, by extension, the success of your book.

Don’t leave these important jobs to chance! Use every marketing tool at your disposal to connect with others and enhance your brand as an author. While there are a number of promotional products available to self-published authors Promotional Materials (5 sets of marketing materials, one discounted price)through Outskirts Press, one of the most powerful among them is our Publication Announcements. Use these attractive, professional printed announcements to get the word out to TV, radio, newspaper and magazine editors about the release of your book, positive reviews, book awards and special book promotions — any news that can bring your name and your book to readers’ attention.

Your Outskirts Press Publication Announcements package includes:

  • 250 professional, attractive announcements
  • Your cover image is on the front of the card in full-color
  • A formal announcement regarding the publication of your book is on the inside of the card
  • 4.25″ x 6″ (when folded) premium 14pt glossy cover stock
  • Included white envelopes
  • Pre-scored for easy folding
  • You see and approve a digital proof before printing

Learn more about Publication Announcements and other Outskirts Press Promotional Materials — and get FREE SHIPPING on your order!

Order Your Publication Announcements Today!

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Posted by on August 11, 2014 in Marketing Options


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Get Valuable Book-Selling Benefits with Amazon Extreme — FREE When You Publish in June

Want to get your self-publishing efforts launched in full glory? Now through the end of June you can get valuable Outskirts Press Amazon Kindle publishing services for FREE when you publish using our Diamond or Pearl publishing packages.

Amazon Extreme (3 marketing services, one discounted price)The Amazon Extreme Package puts together three valuable Amazon-centric services into one convenient bundle: 1) an Amazon Kindle Edition of your book, 2) the Amazon Search Inside the Book service and 3) Amazon Cover Enhancement. In addition to an electronic version of your book, this bundle creates a “Look Inside” sneak preview prospective book buyers will use to view a section of your book, as well as a cover image of your book that appears automatically on Amazon and Barnes & Noble upon publication. Each feature of this package is designed to provide very specific, must-have benefits to self-published authors:

1. Amazon Kindle Edition. We submit your book to Amazon Kindle using the process and format required by this service, allowing you to offer an instantly downloadable ebook to readers. This Amazon Kindle service also means all editions of your book will appear in search engine results, thus increasing exposure for your book — and increasing your opportunities to sell.

2. Amazon Search Inside the Book Submission. This feature invites book shoppers to virtually “flip through” several pages of your book. Not only does this feature entice readers, but it also provides more data about your book to search engines, improving the accuracy of search results for potential buyers. And the best part is that, according to Amazon, authors who activate this feature enjoy a significant improvement in sales over authors who don’t.

3. Amazon Cover Enhancement. Did you know it can take up to 45 days for your cover to appear on Amazon once you publish your title? What wait? Get to selling weeks sooner with Amazon Cover Enhancement. We interface directly with Amazon to submit your cover image, so your cover image shows up on Amazon in just 2-3 days! An extra month of enhanced marketing efforts can make a huge difference.

Start today with the promotion code below when you choose to publish with our industry-leading Diamond publishing Diamond Publishing Package or our full-color Pearl Publishing Package to receive the FREE Amazon Extreme Marketing Package.

Enter the promotion code FreeAEJUN14 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by June 30, 2014.


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Need Help Marketing Your Book? Learn What a Personal Marketing Assistant Can Do for You!

It takes a special breed to navigate the modern world of self-publishing — especially given the rapid and monumental changes occurring in the realm of electronic book publishing and marketing. Expertise in both marketing and internet technology is the precise combination of skills necessary to negotiate these ever-churning waters, and a precious few individuals can boast that skill set!

Stephanie CronkOutskirts Press’ own Stephanie Cronk is one such person. Stephanie has a Business Administration Bachelor’s degree with an emphasis on marketing, and now works as an Outskirts Press Personal Marketing Assistant. She has been working in various aspects of marketing since 2005, and enjoys the creativity that comes with the field. When she is not creating marking plans or implementing marketing techniques, she enjoys spending time with her husband and two young children.

“Working with a variety of authors to help them market their books gives me a sense of creativity,” Stephanie says. “It allows me to step out of the box and provide authors with unique ways to increase their overall exposure and get their work of art in front of a larger audience.”

Stephanie (along with her fellow book marketing gurus at Outskirts Press) has helped countless self-publishing authors launch and maintain effective book marketing campaigns to boost their sales.

“I truly enjoyed working with you and hope to do so again,” Outskirts Press author Bill Grace, a.k.a. Liam Parker, wrote to Stephanie recently. “You are prompt, efficient, knowledgeable, and made the entire publishing process a delightful experience. You deserve a five star rating.”Personal marketing assistant (5 hours)

Today’s marketer must not only be creative, but exceptionally tech-savvy as well. This is where the Outskirts Press Personal Marketing Assistants come in. Our PMAs can help you with:

  • Developing a marketing plan
  • Coordinating and scheduling book signing events
  • Establishing/developing your author platform
  • Marketing campaign lead follow up
  • And much, much more!

Now through June 10, you can save 10% off the Personal Marketing Assistant 5-hour block!

Get started with your own Personal Marketing Assistant right away. Don’t forget to enter the promotion code PMA10 at checkout to take advantage of 10% off this beneficial option!

Order Your  Personal Marketing Assistant Now!


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Three Days Left to Stock Up on 3X More Self-Publishing Author Copies — for FREE!

There’s never been a better time to boost your book selling and marketing efforts than now — when stocking up is dirt cheap!

Now through February 28, receive THREE TIMES the author’s copies for FREE! Outskirts Press self-publishing authors are eligible to receive three times as many free author’s copies with their respective self-publishing 3X Author Copiespackage.

Those hard copies come in handy for a variety of reasons: last-minute sales, promotional copies to news organizations and local bookstores, book-signing events and more.

To receive the promotion, authors simply enter the promotion code 3XFEB14 when checking out of their shopping cart while purchasing the Diamond, Ruby or Pearl publishing package by Friday, February 28, 2014. Each eligible publishing package includes a unique ISBN, standard interior formatting, a variety of professional cover styles, and distribution which includes availability through major online retailers such as Amazon and Barnes & Noble.

For authors choosing the most popular “Diamond” publishing package, this promotion delivers 30 free paperback author copies when the book is published. Authors publishing full-color books with the popular “Pearl” package can receive 15 free paperback copies.

Click to order the Pearl Package

Click to order the Diamond Package


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5 Reasons to Market Your Book at a Book Fair

Why reach out to agents, media pros and traditional publishing houses one at a time over many months when you can have them all under one roof at one time? That’s what book fairs are for! Everyone who’s anyone in the publishing world is well within reach – literally – at these much-anticipated industry events.

In addition to the sheer convenience of it, a book fair offers a number of other instant benefits to self-publishing authors. Here are five benefits you can reap through attendance at a big book fair.

  1. Bump in sales. Any event that puts you face to face with readers is an opportunity to sell. That’s especially true when the event puts you in close proximity to a very large number of them, as book fairs tend to do. Make an impression there, and odds are you’ll sell plenty of copies the day of the fair, and in the days and weeks to follow.
  2. Exposure. Never underestimate the value of name recognition. Even if someone doesn’t purchase a book from you the day of the fair, the exposure you gain by putting a face to your byline can help you down the line.
  3. That personal touch. Just the thought of rubbing elbows in person with readers, publishers and other literary professionals gives us the warm fuzzies. Reaching out to others in the industry – or the consumers who made it what it is – is an inspiration that fuels further creativity.
  4. The opportunity to make your case. Readers and industry professionals who have no trouble deleting marketing emails or navigating away from a page are inevitably far more receptive to information about your book when they can meet and greet the author in person. This gives you the opportunity to get them excited about your book in ways a summary or cover art cannot.
  5. Networking. Whether you’re looking for beta readers to test a work in progress, fellow authors with whom to share creative ideas and marketing strategies, or an agent to help you take your career to the next level, there’s no place like a book fair to get all of them in one small space at the same time! That’s an ideal situation that allows you to cultivate connections that would otherwise take months to make.

If you’re new to the book fair scene, consider dipping your toe into the waters with one of the following (epic) book events. Or better yet, take the plunge by getting your book in front of hundreds of thousands of curious eyes around the world at all four events via the Global Book Tour.


For each of these events (or better yet, all of them with the Global Book Tour), your book will receive valuable, face-out exposure on an exclusive shelf of Outskirts Press titles, with a representative on hand to personally answer questions about your book. Outskirts Press also provides copies of the book and all the necessary information so interested parties can make further contact during or after the fair. All inquiries Outskirts Press receives about your book are forwarded directly to you for personal follow-up. The Global Book Tour is the best way to get all of the benefits of book fair marketing without all of the expense of traveling.

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Let Outskirts Press send your book on a first-class trip to London! The London Book Fair is right around the corner and you don’t want to miss this great opportunity to get in front of over 23,000 publishing professionals at the largest and most popular industry book fair and publishing event in the UK. If you’re an American author, this is your chance to get your book “across the pond.”

The deadline for the 2014 event is this Friday, February 7.

Click to order

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