Tag Archives: book promotion

How to Use Author Copies

If you think book hardcopies are a thing of the past, think again! Not only are readers still gobbling up hardcopy books via print-on-demand, but authors and marketing pros need them more than ever. It’s always smart to take advantage of discounted pricing when you can, but it’s especially wise to stock up on author copies. Why, you might ask? There are several great reasons, besides the low price, why it pays to always have copies on hand. Here are our Top 3 ‘whys’ and ‘hows’ for using your author copies to your advantage:

  1. Why: Those die-hard hardcopy fans. Oh, how we love our eReaders! It is arguably the hottest trend in publishing these days. However, don’t underestimate the residual thirst for a good old-fashioned hardcover book. They still have their place among those of us who adore the feel, smell and raspy sound of freshly minted pages. Since folks who love the heft of a “real” book tend to pick up a copy in the most literal sense, you’ll be better equipped to take advantage of impulse buys if you have a hardcopy handy when the opportunity arises. How: Keep your trunk stocked. You’ll be surprised how often an opportunity to sell presents itself in a typical day. The Post Office, the doctor’s office, lunch with your buddies, family gatherings – there’s always something that puts you in proximity with readers (as in potential book buyers). Why hastily scribble a website or ISBN for them to (hopefully) look up when they get home, when you can offer them a copy right there and then? Keep a stack in your car trunk, diaper bag or briefcase so they’re always handy when the opportunity presents itself.
  2. Why: Because you can’t sign an ebook. One unique feature of a hardcopy is that you can instantly add value to it without any additional costs – with an autograph. Autographed hardcopies are often cherished by their owners. Whether or not the signature adds any resale value to the book, an autographed copy usually holds more sentimental value for the buyer. How: Sign ahead. When possible, sign your hardcopy in the presence of the buyer. However, if sales are really taking off, you can still offer the benefit of autographed copies. Sign several ahead of time in your spare time and keep them ready for buyers who may need that little extra nudge to purchase. Make an effort to sign every hardcopy you sell; just remember to keep a few “clean” copies for buyers who prefer a pristine product.
  3. Why: Bookshelves are calling. The past few years may have been rough on the large retail booksellers, but bookstores haven’t gone the way of the dodo just yet. Most cities still have several local, regional and national bookstores that would be nothing without actual books to place on their shelves. How: Make your case. The local, mom-and-pop bookstores are your best bet for snagging a coveted spot on the shelf. Start with the city you grew up in, or the city you currently call home, and reach out to the small, independent bookstores there. Let them know you’re a hometown guy/gal and that you’d be proud and honored to be part of their store’s offerings. Package a hardcopy of your book with a press kit and a small thank-you gift, as well as a personal note.

Take advantage of your bulk-buying power and stock up! If you heed and take advantage of selling and marketing opportunities as they arise, what you spend pre-purchasing your author copies will more than pay for itself in additional sales.


Now through February 28, receive THREE TIMES the author’s copies for FREE! Outskirts Press self-publishing authors are eligible to receive three times as many free author’s copies with their respective self-publishing package.

To receive the promotion, authors simply enter the promotion code 3XFEB14 when checking out of their shopping cart while purchasing the Diamond, Ruby or Pearl publishing package by February 28, 2014. Each of the eligible publishing packages includes a unique ISBN, standard interior formatting, a variety of professional cover styles, and distribution which includes availability through major online retailers such as Amazon and Barnes & Noble.

For authors choosing the most popular “Diamond” publishing package, this promotion delivers 30 free paperback author copies when the book is published. Authors publishing full-color books with the popular “Pearl” package can receive 15 free paperback copies.

Click to order the Diamond Package
Click to order the Pearl Package

“I could not have been more pleased with every aspect of working with Outskirts Press. Now, I have to still my old bones (85) and sell, sell, sell!”

Frank W. Dressler, a retired association executive, has volunteered since 1995 with two international organizations in Russia, the Ukraine, Azerbaijan, Romania and Bosnia and the Republic of Georgia, and through his church, in Zimbabwe, Nepal and the Republic of Georgia. He lives with his wife Winifred in Susquehanna County, Pennsylvania.

Mr. K. and the Super is the emotionally moving, sometimes hilarious recollections of a newly married ex-GI, recently enrolled at Columbia, of his service as “super” of two New York City apartment buildings in the early 1950’s. The two buildings were a bubbling cauldron of emotions, ambitions and high jinks ruled by Mr. K, a Polish emigrant landlord actively conspiring to overthrow the communist regime of his homeland. Mr. K sought to control his domain with a lease whose “thou shalt not” clauses put the Ten Commandments to shame…but utterly failed to tame the assorted energies and desires of his more creative tenants. Their antics resulted in a fishing expedition that culminated in a memorable roof top fight of feral cats; and through their real or imagined sex lives, triggered a LIFE goes to a Party feature story in their building.
– Frank W. Dressler, author of Mr. K and the Super


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Last Chance! Three More Days to Get a Free Custom Cover for that Self-Publishing Book

It’s not too late to make January your most attractive month with a FREE Custom Cover from Outskirts Press. Upgrade the look of that self-publishing book and make your cover stand out in a crowd.

Any author wants to make the best first impression with his or her cover when it hits the shelf or is posted on the web, and an exclusive custom cover, designed specifically for that book, is probably the single most important element in making that striking first impression.

A custom cover design led by a professional cover designer not only gives authors a far greater chance for an immediately favorable response to their books, it also helps them convey a sense of the style, tone and content inside, and that too has an immediate effect on potential buyers.

This option is normally $299 but for the next 3 days it’s FREE! Just enter the promotion code COVERJAN14 when checking out of the shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by January 31, 2014.

Click to order the Diamond Package
Click to order the Pearl Package

Marion Pember, author of God in a Box had this to say about her new Custom Cover:
“I have received nothing but glowing comments about the way it depicts the title and catches the eye. A number of my friends who have bought the book have commented on it. I hope when they read it they will have the same type of positive comments for what is inside it.”


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Top 10 Best-Selling Books in Self-Publishing for December 2013

Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, is pleased to announce its top ten best-selling titles for December 2013, according to combined data from Ingram Book Wholesalers and Outskirts Press Direct via These authors have likely created a solid book marketing strategy and put it into motion either by themselves or with the help of a Personal Marketing Assistant.

In alphabetical order, the top ten best-selling books in self-publishing during the month of December 2013 were:

The Alpha Equestrian Challenge

The Bott Inflection Point

Final Descent

The Last Buffalo

Like Cords Around My Heart

Medical Cannabis Secrets

Strategy and Change

Tales from the Dry Side

166 Days

The 411 on Bullying, Gangs, Drugs and Jail

Congratulations to our best-selling authors for the month of December 2013!

How can you get your book on the bestseller list? While we can’t make any guarantees on sales success, many of our most successful authors invest time and money in marketing themselves and their book. Authors who are in need of a marketing boost often turn to a Personal Marketing Assistant for help.

All of these books (and other Outskirts Press titles) are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press Direct bookstore at for discounts ranging from 10% – 55%.

Are you ready to put a book promotion strategy in place for your self-published book?

Start Publishing

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Posted by on January 28, 2014 in Bestsellers, Top 10


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Next Generation Indie Book Awards for Self-Publishing Authors

How would you like some acknowledgment for all your hard work self-publishing? The best path to success in writing is to become an award-winning author. Don’t delay in submitting your work with the Next Generation Indie Book Awards. This is your chance to gain notoriety and instant mass exposure. Your book needs to have a copyright of 2013-2014 and this is a once-in-a-lifetime opportunity you don’t want to miss!

So what do you get when you win?

  1. Cold, Hard Cash! – Win up to $1,500 to the best Fiction and Non-Fiction books. $750 to the second best Fiction and Non-Fiction books. $500 to the third best Fiction and Non-Fiction books. $100 to the winner of each of the 60 categories.
  2. Award-Winning Author Recognition – Each winner/finalist will be able to promote themselves and their book as an award-winning author and award-winning book. We make it easy by offering authors many options to enhance your book covers and online presence upon winning an award.
  3. A listing in the 2014 Next Generation Indie Book Awards Catalog which will be distributed to thousands of book buyers, media, and others!
  4. An invitation to attend the Gala Awards Ceremony at a world famous landmark in New York City.
  5. The top 60 books will be reviewed by New York literary agent Marilyn Allen of Allen O’Shea Literary Agency for possible representation in areas such as distribution, foreign rights, film rights, and other rights. Ms. Allen has over 25 years of sales and marketing experience, including serving as Senior Vice President, Associate Publisher, and Director of Marketing for Harper Collins and directing sales and marketing teams for Simon & Schuster, Penguin Books and Avon Books. Ms. Allen has worked with many best-selling authors including Stephen King, Ken Follett, Barbara Kingsolver, John Gray, Mary Higgins Clark, and many more.
  6. All Finalists for the 2014 Next Generation Indie Book Awards will be selected and notified by May 15, 2014 and Winners will be selected and notified before the end of May.

And, if you’re an Outskirts Press published author, the best (and easiest) part is: we can handle all of the submission details for you, including: sending a copy of your book to the judges, paying your award submission fee, and completing the entry forms for you. This all comes with our Indie Book Awards Submission option.

Click here for details or to reserve your spot now.

The registration deadline is Friday, January 24, 2014.

Click to order

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Do You Have a (Self-Publishing) Dream? 5 Steps to Making Your Dream a Reality

Martin Luther King Jr. had many dreams that seemed lofty in the climate of his day. Step by step, many of them have come to pass. So, in honor of MLK’s dream, Outskirts Press would like to help self-publishing authors Outskirts Press Self-Publishing Servicesrealize their own dreams.

When you’re at the beginning of the self-publishing process, having an actual book in hand can seem unattainable. That’s because we all tend to view the finished project — which is a big deal — and fail to see all the little, completely doable tasks that make up the finished project. So, we’re here to tell you this: Dream small!

You’ve heard the expression, “The journey of a thousand miles begins with a single step.” Don’t think of the publishing journey as a single, thousand-mile trip. Think of the easy steps you can take to make that self-publishing journey:

  1. Write on schedule. Whether your goal is a daily one or a Sunday marathon while eveEbook Packageryone else in the house is watching football, regularity is your best friend. You don’t have to shoot for a massive page count, either; every small step you take gets you closer to the finish.
  2. Envision a finish line. Know what you’re working toward. Do you know how your book will progress and how it will end? If you don’t, write an outline, first and foremost. It doesn’t matter if you end up straying from your original vision. Just knowing there’s a path to follow will help you take that next step.
  3. Get your other “ducks” in a row. Start thinking about, and making arrangements for, elements of a published book besides the writing: cover art, formatting, interior illustrations, publicity, etc. Line up someone to create the book cover art, or draft a few ideas to give to your publisher; put your manuscript in the proper format; start pre-publicizing your book on your Facebook page and Twitter feed. All these things will need to be done sooner or later, but if you get a jump on them early, your book just seems more “real.” That visualization will motivate you to follow through on the writing and all the steps to self-publishing that follow.
  4. Publish/market on schedule. “Then End” isn’t really the end when it comes to self-publishing; it’s the beginning of a new phase of authorship — selling your book. Just as writing requires planning and discipline, so does the publishing and marketing processes. Set up a schedule of things you need to accomplish to get your book sold: contact the publisher, send in your manuscript, choose a cover, order hardcopies and electronic versions, send out custom press releases, put together a press kit, and contact the media (TV, radio, newspaper, book reviewers, etc.). Resolve to take one or more of these steps each week to get visibility (and added sales) for your book.
  5. Ask for help. Despite the name, self-publishing doesn’t have to be done in solitude — there’s Ghostwritingassistance for just about anything that stumps or overwhelms you. There are specialized artists who can create an eye-catching book cover, marketing experts with dozens of tricks up their sleeves to boost book sales, publishing insiders who can help you snag high-profile interviews — even professional ghostwriters to take your compelling plot and bring it to life!

Yes, publishing a book is a big dream, but the small steps you take to achieve that dream are very much in your power!

Do you have a self-publishing dream? Make your dreams come true — we’ll show you how!

Start Self-Publishing Now!


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Benjamin Franklin Awards for Self-Publishing Authors

Was your book published in 2013 or do you plan to complete publishing this year? If so, it’s never too early to begin thinking about entering the Benjamin Franklin Book Awards.

The registration deadline for the Benjamin Franklin Awards Submission Service isn’t until November, but it’s time to finish that book so you can enter these elite awards!

The Benjamin Franklin Awards, administered by the Independent Book Publishers Association, are among the most respected book awards in the country. The awards recognize excellence in both editorial and design. The specific genre categories are judged by three industry professionals chosen from the library, bookstore, reviewer, designer, publicity and editorial markets.

All finalists will be notified in the late spring or early summer. Winners and finalists are recognized at a gala event at the Book Expo of America and receive award certificates. Winners receive an engraved crystal trophy. All winners and finalists are announced to the major trade journals and media, and winners are recognized at the IBPA booth at BEA in the spring.

As an Outskirts Press published author, you can have us handle all of the submission details for you. With your purchase of this package and your eligible book, we will handle all the details, including:

  • the award submission fee
  • registering your book with the contest
  • sending them each the necessary review copies of your book
  • accurately and completely filling out the necessary entry forms
  • selecting the most appropriate category for your book (if we’re not sure, we’ll ask you)
  • shipping and handling costs of your book to each of the contest’s multiple judges

Click here for details or to order the Benjamin Franklin Submission Service today.

Did you write an award-winning book?
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Posted by on September 9, 2013 in Awards, book marketing


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Self-Publishing Fiction Writers Now Have a Better Choice For High-Quality Publishing and Marketing

Self-publishing novelists can put months, even years, of writing on track for publication with a single mouse-click now with the new One-Click Fiction publishing package from Outskirts Press.

Self-publishing authors put many months, even years, of labor into their writing, only to discover when they wish to publish that the writing was the easy part. Self-publishing service provider Outskirts Press has released a new One-Click Fiction publishing package, specifically geared to the perennially popular fiction novel genre, that takes the pain out of self-publishing.

The all-inclusive book publishing and publicity package includes every service an author needs to format, publish, print and publicize his book quickly and conveniently. The services included in the One-Click Fiction publishing package are available a la carte, but authors can save money on vital, valuable publishing services by purchasing a discounted One-Click bundle.

Outskirts Press’ One-Click Publishing was introduced in 2012 with the One-Click Speaker package that was conceived and geared toward coaches and speakers who wished to quickly build credibility in their fields through authorship. The concept was later expanded to children’s book authors in a bundle of services that includes full-color custom illustrations. Now fiction writers can benefit from the same high-quality, full-service support with huge cost savings.

Anyone with a ready manuscript can take advantage of the One-Click Fiction publishing package. The One-Click Fiction package includes but is not limited to the following services:

  • A dedicated team of service providers, including a Publishing Consultant, Author Representative, Book Designer, Personal Marketing Assistant, and more
  • Professional copy editing and cover scribing
  • Custom designed book cover and interior
  • Paperback edition
  • Official copyright registration, Library of Congress number, barcode and private label ISBN
  • Electronic, digital and mobile editions, including Amazon Kindle and Barnes and Noble Nook editions
  • Press release distribution
  • Unlimited distribution on demand to Amazon, Barnes & Noble, Powell’s Book-A-Million and scores of the world’s top booksellers!

There are too many services and benefits included in the comprehensive One-Click Publishing package to fully illustrate in a single announcement. For more complete information about each service included in this bundle, visit the product description page at

About Outskirts Press, Inc.: Outskirts Press offers high-quality, full-service self-publishing and book marketing services for writers and professionals who are seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining 100% of their rights, 100% of their profits, and 100% of the creative control.


Outskirts Press, Inc., 10940 S. Parker Rd – 515, Parker, Colorado 80134 1-888-OP-BOOKS


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