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Get the Word Out About Your New Book with Professional Publication Announcements

A self-publishing author must be a jack-of-all-trades: author, entrepreneur, publicist, networker … How you fulfill all of these roles has a direct effect on your brand and, by extension, the success of your book.

Don’t leave these important jobs to chance! Use every marketing tool at your disposal to connect with others and enhance your brand as an author. While there are a number of promotional products available to self-published authors Promotional Materials (5 sets of marketing materials, one discounted price)through Outskirts Press, one of the most powerful among them is our Publication Announcements. Use these attractive, professional printed announcements to get the word out to TV, radio, newspaper and magazine editors about the release of your book, positive reviews, book awards and special book promotions — any news that can bring your name and your book to readers’ attention.

Your Outskirts Press Publication Announcements package includes:

  • 250 professional, attractive announcements
  • Your cover image is on the front of the card in full-color
  • A formal announcement regarding the publication of your book is on the inside of the card
  • 4.25″ x 6″ (when folded) premium 14pt glossy cover stock
  • Included white envelopes
  • Pre-scored for easy folding
  • You see and approve a digital proof before printing

Learn more about Publication Announcements and other Outskirts Press Promotional Materials — and get FREE SHIPPING on your order!

Order Your Publication Announcements Today!

 
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Posted by on August 11, 2014 in Marketing Options

 

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Get Valuable Book-Selling Benefits with Amazon Extreme — FREE When You Publish in June

Want to get your self-publishing efforts launched in full glory? Now through the end of June you can get valuable Outskirts Press Amazon Kindle publishing services for FREE when you publish using our Diamond or Pearl publishing packages.

Amazon Extreme (3 marketing services, one discounted price)The Amazon Extreme Package puts together three valuable Amazon-centric services into one convenient bundle: 1) an Amazon Kindle Edition of your book, 2) the Amazon Search Inside the Book service and 3) Amazon Cover Enhancement. In addition to an electronic version of your book, this bundle creates a “Look Inside” sneak preview prospective book buyers will use to view a section of your book, as well as a cover image of your book that appears automatically on Amazon and Barnes & Noble upon publication. Each feature of this package is designed to provide very specific, must-have benefits to self-published authors:

1. Amazon Kindle Edition. We submit your book to Amazon Kindle using the process and format required by this service, allowing you to offer an instantly downloadable ebook to readers. This Amazon Kindle service also means all editions of your book will appear in search engine results, thus increasing exposure for your book — and increasing your opportunities to sell.

2. Amazon Search Inside the Book Submission. This feature invites book shoppers to virtually “flip through” several pages of your book. Not only does this feature entice readers, but it also provides more data about your book to search engines, improving the accuracy of search results for potential buyers. And the best part is that, according to Amazon, authors who activate this feature enjoy a significant improvement in sales over authors who don’t.

3. Amazon Cover Enhancement. Did you know it can take up to 45 days for your cover to appear on Amazon once you publish your title? What wait? Get to selling weeks sooner with Amazon Cover Enhancement. We interface directly with Amazon to submit your cover image, so your cover image shows up on Amazon in just 2-3 days! An extra month of enhanced marketing efforts can make a huge difference.

Start today with the promotion code below when you choose to publish with our industry-leading Diamond publishing Diamond Publishing Package or our full-color Pearl Publishing Package to receive the FREE Amazon Extreme Marketing Package.

Enter the promotion code FreeAEJUN14 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by June 30, 2014.

 

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Need Help Marketing Your Book? Learn What a Personal Marketing Assistant Can Do for You!

It takes a special breed to navigate the modern world of self-publishing — especially given the rapid and monumental changes occurring in the realm of electronic book publishing and marketing. Expertise in both marketing and internet technology is the precise combination of skills necessary to negotiate these ever-churning waters, and a precious few individuals can boast that skill set!

Stephanie CronkOutskirts Press’ own Stephanie Cronk is one such person. Stephanie has a Business Administration Bachelor’s degree with an emphasis on marketing, and now works as an Outskirts Press Personal Marketing Assistant. She has been working in various aspects of marketing since 2005, and enjoys the creativity that comes with the field. When she is not creating marking plans or implementing marketing techniques, she enjoys spending time with her husband and two young children.

“Working with a variety of authors to help them market their books gives me a sense of creativity,” Stephanie says. “It allows me to step out of the box and provide authors with unique ways to increase their overall exposure and get their work of art in front of a larger audience.”

Stephanie (along with her fellow book marketing gurus at Outskirts Press) has helped countless self-publishing authors launch and maintain effective book marketing campaigns to boost their sales.

“I truly enjoyed working with you and hope to do so again,” Outskirts Press author Bill Grace, a.k.a. Liam Parker, wrote to Stephanie recently. “You are prompt, efficient, knowledgeable, and made the entire publishing process a delightful experience. You deserve a five star rating.”Personal marketing assistant (5 hours)

Today’s marketer must not only be creative, but exceptionally tech-savvy as well. This is where the Outskirts Press Personal Marketing Assistants come in. Our PMAs can help you with:

  • Developing a marketing plan
  • Coordinating and scheduling book signing events
  • Establishing/developing your author platform
  • Marketing campaign lead follow up
  • And much, much more!

Now through June 10, you can save 10% off the Personal Marketing Assistant 5-hour block!

Get started with your own Personal Marketing Assistant right away. Don’t forget to enter the promotion code PMA10 at checkout to take advantage of 10% off this beneficial option!

Order Your  Personal Marketing Assistant Now!

 

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Three Days Left to Stock Up on 3X More Self-Publishing Author Copies — for FREE!

There’s never been a better time to boost your book selling and marketing efforts than now — when stocking up is dirt cheap!

Now through February 28, receive THREE TIMES the author’s copies for FREE! Outskirts Press self-publishing authors are eligible to receive three times as many free author’s copies with their respective self-publishing 3X Author Copiespackage.

Those hard copies come in handy for a variety of reasons: last-minute sales, promotional copies to news organizations and local bookstores, book-signing events and more.

To receive the promotion, authors simply enter the promotion code 3XFEB14 when checking out of their shopping cart while purchasing the Diamond, Ruby or Pearl publishing package by Friday, February 28, 2014. Each eligible publishing package includes a unique ISBN, standard interior formatting, a variety of professional cover styles, and distribution which includes availability through major online retailers such as Amazon and Barnes & Noble.

For authors choosing the most popular “Diamond” publishing package, this promotion delivers 30 free paperback author copies when the book is published. Authors publishing full-color books with the popular “Pearl” package can receive 15 free paperback copies.

Click to order the Pearl Package

Click to order the Diamond Package

 

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5 Reasons to Market Your Book at a Book Fair

Why reach out to agents, media pros and traditional publishing houses one at a time over many months when you can have them all under one roof at one time? That’s what book fairs are for! Everyone who’s anyone in the publishing world is well within reach – literally – at these much-anticipated industry events.

In addition to the sheer convenience of it, a book fair offers a number of other instant benefits to self-publishing authors. Here are five benefits you can reap through attendance at a big book fair.

  1. Bump in sales. Any event that puts you face to face with readers is an opportunity to sell. That’s especially true when the event puts you in close proximity to a very large number of them, as book fairs tend to do. Make an impression there, and odds are you’ll sell plenty of copies the day of the fair, and in the days and weeks to follow.
  2. Exposure. Never underestimate the value of name recognition. Even if someone doesn’t purchase a book from you the day of the fair, the exposure you gain by putting a face to your byline can help you down the line.
  3. That personal touch. Just the thought of rubbing elbows in person with readers, publishers and other literary professionals gives us the warm fuzzies. Reaching out to others in the industry – or the consumers who made it what it is – is an inspiration that fuels further creativity.
  4. The opportunity to make your case. Readers and industry professionals who have no trouble deleting marketing emails or navigating away from a page are inevitably far more receptive to information about your book when they can meet and greet the author in person. This gives you the opportunity to get them excited about your book in ways a summary or cover art cannot.
  5. Networking. Whether you’re looking for beta readers to test a work in progress, fellow authors with whom to share creative ideas and marketing strategies, or an agent to help you take your career to the next level, there’s no place like a book fair to get all of them in one small space at the same time! That’s an ideal situation that allows you to cultivate connections that would otherwise take months to make.

If you’re new to the book fair scene, consider dipping your toe into the waters with one of the following (epic) book events. Or better yet, take the plunge by getting your book in front of hundreds of thousands of curious eyes around the world at all four events via the Global Book Tour.

  • LONDON BOOK FAIR
  • BOOK EXPO OF AMERICA (BEA)
  • BEIJING BOOK FAIR
  • FRANKFURT BOOK FAIR

For each of these events (or better yet, all of them with the Global Book Tour), your book will receive valuable, face-out exposure on an exclusive shelf of Outskirts Press titles, with a representative on hand to personally answer questions about your book. Outskirts Press also provides copies of the book and all the necessary information so interested parties can make further contact during or after the fair. All inquiries Outskirts Press receives about your book are forwarded directly to you for personal follow-up. The Global Book Tour is the best way to get all of the benefits of book fair marketing without all of the expense of traveling.

Click to order
DON’T MISS THE LONDON BOOK FAIR!

Let Outskirts Press send your book on a first-class trip to London! The London Book Fair is right around the corner and you don’t want to miss this great opportunity to get in front of over 23,000 publishing professionals at the largest and most popular industry book fair and publishing event in the UK. If you’re an American author, this is your chance to get your book “across the pond.”

The deadline for the 2014 event is this Friday, February 7.

Click to order
TOP 10 DIAMOND BOOKS FROM OUTSKIRTS PRESS AUTHORS
 

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How to Use Author Copies

If you think book hardcopies are a thing of the past, think again! Not only are readers still gobbling up hardcopy books via print-on-demand, but authors and marketing pros need them more than ever. It’s always smart to take advantage of discounted pricing when you can, but it’s especially wise to stock up on author copies. Why, you might ask? There are several great reasons, besides the low price, why it pays to always have copies on hand. Here are our Top 3 ‘whys’ and ‘hows’ for using your author copies to your advantage:

  1. Why: Those die-hard hardcopy fans. Oh, how we love our eReaders! It is arguably the hottest trend in publishing these days. However, don’t underestimate the residual thirst for a good old-fashioned hardcover book. They still have their place among those of us who adore the feel, smell and raspy sound of freshly minted pages. Since folks who love the heft of a “real” book tend to pick up a copy in the most literal sense, you’ll be better equipped to take advantage of impulse buys if you have a hardcopy handy when the opportunity arises. How: Keep your trunk stocked. You’ll be surprised how often an opportunity to sell presents itself in a typical day. The Post Office, the doctor’s office, lunch with your buddies, family gatherings – there’s always something that puts you in proximity with readers (as in potential book buyers). Why hastily scribble a website or ISBN for them to (hopefully) look up when they get home, when you can offer them a copy right there and then? Keep a stack in your car trunk, diaper bag or briefcase so they’re always handy when the opportunity presents itself.
  2. Why: Because you can’t sign an ebook. One unique feature of a hardcopy is that you can instantly add value to it without any additional costs – with an autograph. Autographed hardcopies are often cherished by their owners. Whether or not the signature adds any resale value to the book, an autographed copy usually holds more sentimental value for the buyer. How: Sign ahead. When possible, sign your hardcopy in the presence of the buyer. However, if sales are really taking off, you can still offer the benefit of autographed copies. Sign several ahead of time in your spare time and keep them ready for buyers who may need that little extra nudge to purchase. Make an effort to sign every hardcopy you sell; just remember to keep a few “clean” copies for buyers who prefer a pristine product.
  3. Why: Bookshelves are calling. The past few years may have been rough on the large retail booksellers, but bookstores haven’t gone the way of the dodo just yet. Most cities still have several local, regional and national bookstores that would be nothing without actual books to place on their shelves. How: Make your case. The local, mom-and-pop bookstores are your best bet for snagging a coveted spot on the shelf. Start with the city you grew up in, or the city you currently call home, and reach out to the small, independent bookstores there. Let them know you’re a hometown guy/gal and that you’d be proud and honored to be part of their store’s offerings. Package a hardcopy of your book with a press kit and a small thank-you gift, as well as a personal note.

Take advantage of your bulk-buying power and stock up! If you heed and take advantage of selling and marketing opportunities as they arise, what you spend pre-purchasing your author copies will more than pay for itself in additional sales.

GET 3 TIMES MORE FREE AUTHOR COPIES!

Now through February 28, receive THREE TIMES the author’s copies for FREE! Outskirts Press self-publishing authors are eligible to receive three times as many free author’s copies with their respective self-publishing package.

To receive the promotion, authors simply enter the promotion code 3XFEB14 when checking out of their shopping cart while purchasing the Diamond, Ruby or Pearl publishing package by February 28, 2014. Each of the eligible publishing packages includes a unique ISBN, standard interior formatting, a variety of professional cover styles, and distribution which includes availability through major online retailers such as Amazon and Barnes & Noble.

For authors choosing the most popular “Diamond” publishing package, this promotion delivers 30 free paperback author copies when the book is published. Authors publishing full-color books with the popular “Pearl” package can receive 15 free paperback copies.

Click to order the Diamond Package
Click to order the Pearl Package
TOP 5 PUBLISHING HEADLINES
AUTHOR SPOTLIGHT & SUCCESS STORY

“I could not have been more pleased with every aspect of working with Outskirts Press. Now, I have to still my old bones (85) and sell, sell, sell!”

Frank W. Dressler, a retired association executive, has volunteered since 1995 with two international organizations in Russia, the Ukraine, Azerbaijan, Romania and Bosnia and the Republic of Georgia, and through his church, in Zimbabwe, Nepal and the Republic of Georgia. He lives with his wife Winifred in Susquehanna County, Pennsylvania.

Mr. K. and the Super is the emotionally moving, sometimes hilarious recollections of a newly married ex-GI, recently enrolled at Columbia, of his service as “super” of two New York City apartment buildings in the early 1950’s. The two buildings were a bubbling cauldron of emotions, ambitions and high jinks ruled by Mr. K, a Polish emigrant landlord actively conspiring to overthrow the communist regime of his homeland. Mr. K sought to control his domain with a lease whose “thou shalt not” clauses put the Ten Commandments to shame…but utterly failed to tame the assorted energies and desires of his more creative tenants. Their antics resulted in a fishing expedition that culminated in a memorable roof top fight of feral cats; and through their real or imagined sex lives, triggered a LIFE goes to a Party feature story in their building.
– Frank W. Dressler, author of Mr. K and the Super

 

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Last Chance! Three More Days to Get a Free Custom Cover for that Self-Publishing Book

It’s not too late to make January your most attractive month with a FREE Custom Cover from Outskirts Press. Upgrade the look of that self-publishing book and make your cover stand out in a crowd.

Any author wants to make the best first impression with his or her cover when it hits the shelf or is posted on the web, and an exclusive custom cover, designed specifically for that book, is probably the single most important element in making that striking first impression.

A custom cover design led by a professional cover designer not only gives authors a far greater chance for an immediately favorable response to their books, it also helps them convey a sense of the style, tone and content inside, and that too has an immediate effect on potential buyers.

This option is normally $299 but for the next 3 days it’s FREE! Just enter the promotion code COVERJAN14 when checking out of the shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by January 31, 2014.

Click to order the Diamond Package
Click to order the Pearl Package

Marion Pember, author of God in a Box had this to say about her new Custom Cover:
“I have received nothing but glowing comments about the way it depicts the title and catches the eye. A number of my friends who have bought the book have commented on it. I hope when they read it they will have the same type of positive comments for what is inside it.”

 

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