5 Tips for Holiday Book Marketing Success

We at Outskirts Press want to extend to all our published authors our best wishes for a safe, happy and prosperous Holiday Season. As our gift to you, we’ve packaged five golden marketing tips that are sure to make your selling days merry and bright!

  1. Jingle Your Bells. There’s no better time to put limited advertising dollars to good use than just before the big holiday book-buying rush, when readers are primed for a splurge or two. Even if advertising isn’t in the budget the rest of the year, consider investing in advertising ahead of Christmas. Outskirts Press can help you decide what ads will have the most impact.
  2. Deck the Halls. The run up to Christmas is a good time to refresh the Amazon listing for your book with professionally written text that’s optimized for search engines. And whether you’re planning a holiday sale or releasing a new book, don’t forget to publicize it with a press release: It’s an exceptionally cost-effective way to get the word out to major players in the news business.
  3. Hire an Elf. Let’s face it: Things get hectic in the writing workshop, especially during the holidays! Farm out some of the legwork to an elf – your Personal Marketing Assistant (PMA). Your PMA will help you implement targeted holiday marketing, plus give you a great start for selling in the coming year.
  4. Hang Your “Stockings.” You’ll be doing a lot of mixing and mingling this time of year, so don’t come empty-handed. Consider “stocking” up (see what we did there?) on author copies so you can take advantage of the many selling opportunities that come with rubbing elbows with others.
  5. Put Up the Lights. Let your neighbors know you’re in the holiday bookselling spirit by putting out your “Christmas lights” – your author platform. If you haven’t already, establish a presence on social media sites like Facebook, Twitter and Pinterest. If you’re busy hanging your real Christmas lights, Outskirts Press can handle everything for you!

Just two or three (or all five) of these marketing approaches will go a long way toward boosting holiday sales – allowing you to have yourself a merry little Christmas!

Get a jump start on your holiday book marketing today by downloading this FREE whitepaper from Outskirts Press: Book Marketing Tips for the Holiday Season


There are many book awards and contests available to authors; Outskirts Press has vetted them all to identify 6 of the most promising and meaningful. Now is the season to enter these great book awards! The Book Award Submissions Package includes everything you need to enter these 6 major book award contests. And the best part is, Outskirts Press takes care of all of the details!

The six awards are:

  • Writer’s Digest International Self-Published Awards
  • The National Best Books Awards
  • The Next Generation Indie Book Awards
  • The Reader Views Literary Awards
  • The Benjamin Franklin Awards
  • ForeWord Reviews Book of the Year Awards

Outskirts Press will handle all the details, including:

  • the award submission fees
  • registering your book with each program
  • sending each program the necessary review copies of your book
  • accurately and completely filling out the necessary entry forms
  • selecting the most appropriate category for your book
  • shipping and handling costs of your book to each of the contest’s multiple judges

Many awards only accept books in the current copyright year (some will accept older books). If you just published your book this year, it is definitely the time to enter before it’s too late!


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Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on!

Kakos 401 Haiku Poems

by Kakos Kakos

(5 Stars – 4 Customer Reviews)

Price: $11.95

Best Books of the Year – Amazon Editors’ Favorite Books of the Year
Kakos Kakos’s “Kakos 401 Haiku Poems” brings the ancient traditions of Greece and Japan together to create a unique aesthetic, emotional, and spiritual experience. Haiku is a poetic form that originated in China prior to the age of Confucius, and then Japanese poets had the honor of bringing this literary form to a higher level in the 11th century. Philosophers have offered wisdom about the purpose of life and man’s place in the universe, whereas poets explore the nuances of life itself.

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit©, Inc. or its affiliates. All rights reserved. Amazon,, the logo, and 1-Click are registered trademarks of, Inc. or its affiliates., 410 Terry Avenue N., Seattle, WA 98109-5210.

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Give a Gift That Keeps on Giving

Outskirts Press Gift CertificateIf the upcoming holidays have already filled you with dread over picking out just the right gifts – or wading through crowds at the mall to get them – don’t fret! You can make the writer, or aspiring writer, in your life very happy (and productive) without ever breaking a sweat.

A gift certificate can be a touching and highly personal tribute to your loved one. It’s one of several reasons why Outskirts Press offers its Instant Self-Publishing Gift Certificates. If you’re stuck for great ideas during this gift-giving season, read on – there are advantages to gift certificates that you may never have considered:

  • They’re inspiring. Writing a book is an arduous task. Every writer has, at one time or another, put off completion of a project, either due to lack of publishing funds, or just plain lack of motivation. Getting a big head-start on the purchase of a publishing package – or whatever self-publishing service they might require – is just the inspiration any author needs to get ‘er done.
  • They’re the gift that keeps on giving. What better gift than one that comes with terrific earning potential for the recipient? Your gift certificate sets in motion the publication of a book that could generate a lifetime of revenue for an author. That’s priceless!
  • They’re just thoughtful gifts. Don’t shy away from gift certificates out of fear that they’re impersonal – in fact, the opposite is true. The gift of publishing dollars for someone you know is dreaming of that very thing is the most thoughtful gift you can give.
  • They can be anything your recipient wants them to be. Self-publishing gift certificates will motivate the author in your life. An Instant Self-Publishing Gift Certificate from Outskirts Press can be used toward the purchase of any of the many valuable products and services offered by Outskirts Press, including but not limited to:
    • Writing/Design services - such as ghostwriting, custom cover design or professional illustrations
    • Publishing package(s) - inclusive, turnkey service bundles such as our popular Diamond and Pearl Publishing Packages
    • Publishing kits - such as poetry, memoir or a personalized children’s book
  • They’re flexible for the giver. You can choose as few or as many gift certificates from Outskirts Press as you want, in convenient denominations of $99. But the best part is you don’t have to wrestle fellow shoppers for it.

Once you add the Instant Self-Publishing Gift Certificate(s) to your cart, Outskirts Press will contact you to find out who the special author is and gather any personal messaging you wish to include with the gift notification.

If the writer is already registered and/or published with Outskirts Press, the $99 will be instantly credited to their existing Publishing Center account. If the writer isn’t yet registered, Outskirts Press will create a free Publishing Center account for them and credit the $99 gift to the new account. Once the credit has been applied to the writer’s account, Outskirts Press will notify them via email of the special gift using the messaging you provide.

So, what are you waiting for? It’s time to wrap up the season’s gifting!


The Amazon Extreme marketing package from Outskirts Press offers self-publishing authors a head start on book marketing by taking triple advantage of the immense audience of Amazon, the largest online retailer in the United States. This package includes: An Amazon Kindle edition of your book, Amazon’s Search Inside the Book feature and the Amazon Cover Enhancement. These valuable, popular options are free for authors who start publishing in November. Start today with the promotion code below when you choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service to receive the FREE Amazon Extreme Marketing Package.

Enter the promotion code FreeAENOV14 when checking out of your shopping cart while purchasing the popular Diamond package or the full color Pearl publishing package by November 30, 2014.

In addition to receiving a FREE Amazon Extreme for your book, you’ll also receive the following with your Diamond package:

  • Standard Press Release. $99 value included free when you order your Diamond publishing service today.
  • Audio Excerpt. $99 value included free with your Diamond order today and a great way to share your voice with your readers, literally!
  • E-Book Edition (pdf). $99 value included free with your Diamond publishing service.
  • Cover Image. $99 value included free and a great way to enhance your cover.
  • Spring Arbor additional distribution. $99 value to complement the Amazon, Barnes & Noble, and Ingram availability already included with your Diamond publishing service.All in all, you’re looking at over $800 of free stuff in November!
    Click to order the Diamond Package
    Click to order the Pearl Package

    “Have loved working with the OP folks during the entire process. Will certainly contact them again for my next book and hope to get the same team in place. They really seemed to understand what I wanted. A totally stellar group. Efficient, kind, and wonderfully helpful.”

    Evalina Mason was born to an American soldier and an English war bride in London at the end of WWII. When the war ended they all moved to the United States where she grew up and became an educator. Now retired, she lives in Central Washington with her husband and an interesting assortment of furry friends.

    Robert’s pleasant and predictable retirement days are totally shattered when his recently widowed sister, Gillian, comes to stay with him while her home is being reroofed. True to form, she leaves no part of his formerly serene world untouched. Hopes of it being a brief visit are dashed when he becomes victim of a churchyard prank and suffers a head injury. Despite his ardent protests, she decides to stay to care for him during his recovery. When a somewhat dubious miracle occurs, Robert gains a bit of relief as Gillian throws herself into helping with the church’s celebration of the phenomenon. Though grateful for the respite, he develops new worries as he sees her welcomed into his circle of friends and blending into the fabric of the village. Will her visit never end?

    - Evalina Mason, author of The Fish and the Loaves


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Self-Publishing Author Spotlight: Michele Hauser

Outskirts Press works hard to help self-publishing authors make their dreams come true, and we’ve had had the good fortune to work with many talented and successful individuals over the years. For that reason, it’s important to give a nod to the authors who’ve, in turn, contributed to our success. Every now and then, we celebrate one of our successful authors in our Self-Publishing Author Spotlight.

This week Outskirts Press proudly features Michele Hauser, self-publishing author of four children’s books, including the popular Crystal Palace series.

Author Michele Hauser, known to her illustrator as Grammy, lives part of each year in California and Illinois. She was a teacher for 30 years and now is retired and enjoying writing for her grandchildren. She collaborated with her granddaughter Karina (then 8, 9, and 11) as illustrator in writing the CRYSTAL PALACE trilogy, and with her grandson Scott (aged 10) as illustrator of NINJA COUSINS. Michele holds a Masters of Arts degree in Education (emphasis on Reading and Writing), is a UCLA Writing Project Fellow and a member of the Society of Children’s Book Writers and Illustrators. With her husband Steve, she has two sons, and six grandchildren.

The Crystal Palace: Rescue of the Baby Fairy PrinceThe Crystal Palace: Rescue of the Baby Fairy Prince

Who would have guessed that the saving of a little boy at a pool would lead to an adventure in Fairyland and the Kingdom of the Leprechauns? A sleepover at Karina’s Grammy’s and Popi’s house in a bedroom filled with crystals, turned into an adventure at a crystal palace and a confrontation with a dangerous sea serpent. Karina, Katie, and Emily Jean entered these worlds through the lead of Grammy’s tooth fairy named Angela. They were needed to find the missing baby fairy prince.
Intelligence, insight, and imagination led these girls to the rescue and the discovery of the truth: Children are precious to their parents, no matter how old they are, whether in Fairyland or everyday life.

Exciting and fanciful… a child’s vision of Fairyland through the artistry of Karina, the nine-year-old granddaughter of author Grammy Hauser.

Product details…
Format: 5 x 8 Paperback cream, 83 pages
Publisher: Outskirts Press (Feb 11, 2009)
ISBN10: 1432711571
ISBN13: 9781432711573
Genre: JUVENILE FICTION / Readers / Beginner

The Crystal Palace II: Rebellion in FairylandThe Crystal Palace II: Rebellion in Fairyland

Grammy finds a tiny envelope addressed to Karina on the crystal bed. Karina and her friends have been invited to the fairy Prince Jeremy’s third birthday party. Grammy’s tooth fairy, Angela, leads Karina, Katie, and Nicole back to Fairyland through the bedpost crystal. The royal celebration is beautiful and festive, a magical and enchanting evening in Fairyland…

Suddenly, explosions interrupt the celebrations. In the chaos, Karina, Katie, Nicole, and the young, insolent fairy princess Gianna are kidnapped. Karina and her friends find there is trouble in Fairyland as they confront issues of injustice and inequality and work together to find a solution. Enchanting and fanciful…a child’s vision of Fairyland through the illustrations of Karina, the ten-year-old granddaughter of author Grammy Hauser.

Product details…
Format: 5 x 8 paperback cream, 129 pages
Publisher: Outskirts Press (Dec 31, 2009)
ISBN10: 1432711539
ISBN13: 9781432711535
Genre: SOCIAL SCIENCE / Children’s Studies

The Crystal Palace III: The Fairy WarThe Crystal Palace III: The Fairy War

Ever wish you were someone else? Katie falls in love with a handsome fairy boy, Colin, and wants to be a fairy herself. In this third book of the Crystal Palace trilogy, three human girls (Karina, Nicole, and Katie) return to Fairyland to visit their fairy folk friends and to see how well the reforms they had mediated were working.

The Sorcerer gives Katie beautiful fairy wings, but he is jealous of the human girls growing influence on the king and plans to humiliate them. His scheme is interrupted when insects (huge to the fairies) attack Fairyland.

Urged on by their evil tarantula leader, swarms of enormous, angry insects and spiders descend upon the fairy folk. Their goal: to destroy Fairyland, before turning their sights on the human world.

A story of envy and forgiveness, courage and cooperation, friendship and caring, The Crystal Palace III: The Fairy War demonstrates the power of love and working together toward a common goal. Exciting and fanciful – a child’s version of Fairyland through the artistry of Karina, the eleven-year-old granddaughter of author Grammy Hauser.

Product details…
Format: 5 x 8 paperback cream, 219 pages
Publisher: Outskirts Press (Oct 28, 2011)
ISBN10: 1432781383
ISBN13: 9781432781385
Genre: JUVENILE FICTION / Action & Adventure / General

Ninja CousinsNinja Cousins

Ever dream of being something you are not? An athlete, a wizard… or a Ninja? Scott and his brothers and cousin do just that – they become Ninjas! They set out in search of adventure and get more than they bargain for. While at a sleep-over at their grandparents’ home, the four boys sneak from the house in the wee hours of the morning and head to the nearby lake. A strange gadget lies partially buried in the marsh reeds around the lake. When it asks, “Where do you want to go?”, they respond “to see Ninjas”, of course. So off they go, whirling through time and space to medieval Japan, to the land of samurai and Ninjas! To the boys’ surprise, the Samurai with their fierce horned helmets and Ninjas with their shining Ninja stars, expect the boys to be Ninjas too! When the castle is attacked by an enemy clan, the boys must prove their worth as Ninjas. But what can they do? They’ve never even held a Ninja star! Join Scott and his brothers and cousin as they work together to help the Emperor – and become Ninjas, for real! And when the time gadget is lost, how, if ever, will they get home? A child’s vision of medieval Japan, through the artistry of Scott, the ten-year-old grandson of author Grammy Hauser.

Product details…
Format: 5 x 8 paperback cream, 60 pages
Publisher: Outskirts Press (Oct 07, 2014)
ISBN10: 1478743611
ISBN13: 9781478743613
Genre: JUVENILE FICTION / Action & Adventure / General

Do you have a book or two waiting for the world to read? Let Outskirts Press get you started on your own publishing dreams!

Start Self-Publishing Now!

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Posted by on November 13, 2014 in Author Spotlight


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Best-Selling Author, Mirtha Michelle Castro Mármol, on Success in Self-Publishing

We often use the expression “labor of love” to describe those tasks or projects into which we pour our attention, energy, and capacity for feeling. And while in some cases the saying may lose its potency from overuse, bestselling author and actress Mirtha Michelle Castro Mármol reinvests it with meaning in her latest volume of poetry, Letters, To The Men I Have Loved. In a recent interview with Outskirts Press, she shared with us her motives for writing and her secrets to success in the world of self-publication and self-promotion. Here’s a hint: whether she’s walking the red carpet, writing a poem, or posting to her blog, Mirtha Michelle strives for authenticity.

OP: Where did the idea for Letters come from?

MMCM: One day I had an encounter with a boyfriend I’d had in years past, and we talked about what had gone wrong between us. It was already too late for us, so after I went home that day I wrote a letter to say all the things I hadn’t been able to say to him in person. When I read it over the next day I really loved it, so I decided: all of these poems that I’m putting together are connected to these men I have loved–past and present, you know, since I still love them–and I decided to write the stories that go along with the poems.

The book is a roller coaster. It’s a short novel of a girl becoming a woman, and it happens through poetry, and letters to the men I have been involved with romantically, as well as to my grandfather, father, brother, nephew. I took the idea from one of my favorite books–[Rainer Maria] Rilke’s Letters to a Young Poet–which I was told to read by an acting coach. I loved that it was a conversation. It was so honest, and so genuine. And it was cathartic for me to write.

OP: What drew you to poetry as distinct from other art forms?

MMCM: I think, to be honest, I like poetry because you can write it really quickly. You can capture a feeling in an instant. Writing is a skill that anyone can learn if they go to school, have great teachers, and really dive into learning how to write. But poetry is, I think, a gift. I grew up in a very creative household; I would go into my parents’ room at night, and I would share with them that I had discovered this or that poet. I would get so excited. I thought I had discovered gold! And they would know the verses, and we would recite them together. That was the childhood I had. For me, poetry came naturally. It’s how Rilke said: “Ask yourself in the most silent hour of your night: must I write?” It was something beyond me–I was describing seas and oceans I had never seen, as a child. They were really short at first, haikus and stuff like that, but the impulse was there. I had to put words on paper, because they would eat at me inside.

OP: You mention in your preface that “hate is just as powerful, just as influential in the human life” as love. Why did you choose to champion love?

MMCM: When I was eighteen years old and in one of my theater classes, one of my professors required everyone to say a certain word. For some people swearing was very difficult, but the professor told us that certain words emote very distinct emotions. Those words are necessary, sometimes. That’s how I think about hate–no one teaches us to hate, no one teaches us about hate. So I talk about hate toward the end of Letters, in the chapter “Resentment.” I don’t think that hate is good, necessarily, but until you experience hate and understand it, you won’t really know what love is. The only way to overcome something is to accept that you feel a certain way, to feel it, and move past it.

OP: How did you discover Outskirts Press?

MMCM: I had a conversation with a literary department at an agency I currently work with, and they told me ‘Yeah, we can do the book. We can submit it to different publishers.’ But they said, ‘Realistically, this could take up to two years, and if we were you–you already wrote it, you’re already promoting it, you’re already building a fan base. You should go ahead and self-publish.’ I started looking into different self-publishing companies, but I immediately liked that Outskirts wasn’t Barnes & Noble or Amazon. I didn’t know much about the publishing world, but I just knew I didn’t want to drive myself crazy. I looked into different companies as well, but Outskirts was what felt right, and I went with my gut.

OP: Artist Deanna First helped create the cover of your book. It’s an intriguing piece–how did it come to be?

MMCM: Deanna is a really amazing fashion illustrator. I found her online, through a blogger friend of mine. I loved how soft and mystical her art was. I live in Los Angeles, but I went to New York for a wedding and for New York Fashion Week, and I met up with her. I had a vision of what I wanted, and she totally understood what I was trying to do. I sent her a copy of the book, and an image of myself that I really loved, and told her to make the artwork her own. She sent me three proofs one day, with variations in color and lettering, and as soon as I saw it–her art was so, so beautiful. I chose the version with black because I felt it was symbolic for a chased chapter, a closed book. I was starting a new life at that point, and the art expressed a sort of mourning. Since Letters is an intense book, with lots of ends of loves, it fit.

OP: What do you find to be the most rewarding aspect of becoming a published author?

MMCM: The most rewarding part is and will always be the ability Letters has to touch people. It’s crazy because I didn’t think people really read books anymore. But for me, having these girls go and buy my book, and spend their twenty dollars or so on Letters–it’s amazing, that someone believes in things still. People say my book has helped them heal, and that it has touched them, and that they have read and reread the book five or six times. It’s not a long book, but still! That’s the best feeling.

A lot of girls and guys have hit me up, saying I inspired them to write again. It’s so great, because I’ve had people inspire me throughout my life, so it’s kind of like I’m paying it forward. I love showing people that things are possible. When I first saw Jennifer Lopez in a movie, you know, I was like–wow, a Latin girl on screen! I was being represented. It was so powerful. If I can be an inspiration to someone to write, to publish a book, that’s beautiful.

OP: You have an active and vibrant presence on social media. How is your digital presence informed by your life as an author?

I see it as a job, to be honest. I pay close attention to my social media. Two years ago, I just posted about my life a little bit–my outfits, if I went out somewhere exciting, and so on. But after a while, I started posting quotes I liked, and I started to see that [social media] was an outlet to express myself and show what I was working on. I’m still going to write whatever I’m going to write, but it has helped me get to know my readers, my audience. I am always excited when my posts and my poems get more likes than a selfie, because I know they’re touching someone. And I don’t try to be anything I’m not. I’ll post pieces of who I am.

OP: What advice would you offer new authors?

Go with your gut. Don’t write for what you think people want–write your heart. People receive honesty well, unless they’re your ex-boyfriend or girlfriend. Just be honest in your writing, and then publish it. Don’t go to the coffee shop where people are writing scripts and things like that when you’re trying to write something heartfelt; the city noise and the distractions will prevent you. Take that time for yourself. Imagine you’re meditating with your computer, with words. Really listen to your soul, so you can express what it wants to say.

OP: What does the average day look like for you, as a writer?

I make time to write, and obviously I also write whenever I feel something specific move me. I’m constantly thinking of new material, so I’m constantly on my phone. Some people might think I’m texting, but I’m actually writing. Discipline is super important. With acting as well, you want to go to class–you want to make sure you stay on top of your game by auditioning. It’s an entire job just to get the audition, and another job to book it, and then another job afterwards. The same discipline I follow as an actor I bring to my writing. I wake up early every day and try to write something, whether it’s one paragraph or a chapter. Each morning at a given time, I’m writing.

OP: Can we look forward to more of your work?

I’m currently writing the sequel to Letters, which for now I’m titling Eighteen Inches. It deals with decisions between the heart and the brain. It’s a bit more…decadent. Still very honest, and very real. After Letters, which deals with a lot of loss, this book has an open-your-eyes, je ne sais quoi flavor. What happens after loss? We fall in love again. We learn self-love, and become stronger.

Mirtha Michelle Castron Mármol’s brutal–but loving–honesty has touched many readers, indeed. Her book, which was published through Outskirts Press in June of 2014, has rapidly risen in sales, particularly through digital retailers like Amazon, Barnes & Noble, Apple’s iBook store, and the Outskirts Press Direct bookstore. She is known for her roles in the “Fast & Furious” franchise and the upcoming film, “AWOL-72,” and she keeps her fans and readers up to date on her activities through Facebook, Twitter, Tumblr, and Instagram. Check out her hashtag, #MMCM, to learn more about her work.

You may not already be a social media expert like Mirtha, but Outskirts Press is here to help! Consult with one of our Personal Marketing Assistants, or go social with the Author Platform Set-Up Through Social Media. We make it easy to sell your book through Amazon, Barnes & Noble, and Apple’s iBook store. When it comes to creating a digital platform or any other Marketing options, we’ve got you covered.


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Amazon Featured Book-of-the-Week

Here’s this week’s Featured Book-of-the-Week available now on!


by Thom Fillinger

(5 Stars – 1 Customer Review)

Price: $16.95

Best Books of the Year – Amazon Editors’ Favorite Books of the Year
Thom Fillinger’s “Starflower.” As if a dim light had been switched on, the weird shapes suddenly were there. Turning and churning, they moved ever faster. Eventually they merged, becoming one indescribable impression. There were ethereal voices, within isomorphic structures. He had exceeded the threshold of sensory perception.

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit©, Inc. or its affiliates. All rights reserved. Amazon,, the logo, and 1-Click are registered trademarks of, Inc. or its affiliates., 410 Terry Avenue N., Seattle, WA 98109-5210.

Would you like your book featured here?


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Top 10 Books to Commemorate Veterans Day

Veterans Day in the United States is a day on which we gratefully thank American veterans for their service to their country. Celebrated on Nov. 11 each year, the date marks the 11th hour of the 11th day of the 11th month — the date in 1918 on which Germany, the United States and her allies signed the historic Armistice that signaled a turning point in World War I.

Today, we mark this solemn occasion with a selection of significant works from self-publishing authors. Take a journey along with authors who sacrificed to fight that Great War, as well as others who served in wars to follow. Learn about what these brave warriors sacrifice for their great nation. Or immerse yourself in works of fiction that paint a vivid portrait of life on the battlefield. Either way, there’s something for every patriotic American in this Top 10 Books toCommemorate Veterans Day.

 Do you have a compelling story of patriotism to tell? Let Outskirts Press show you how to share your story with the world!

Start Self-Publishing Now!

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Posted by on November 11, 2014 in Top 10


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