Category Archives: Outskirts Press News

Mad Money is Back!

The most exciting self-publishing promotion of the year gives back $300 to authors to begin publishing a book with either the Diamond or Pearl book publishing services from Outskirts Press in August.

Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, announces the return of “Mad Money”. During the month, authors can get an extra hand in fulfilling their dreams to publish a book with the return of the company’s popular “Mad Money” promotion. Authors who purchase the Diamond or full-color Pearl book publishing packages in August with the promotion code: MADMONEYAUG14 are rewarded with a credit of $300 applied to their Outskirts Press shopping cart accounts.

The $300 “mad money” credit can be applied toward any production or marketing option offered by Outskirts Press, including custom cover design, professional copyediting, cover scribing, an Amazon Kindle edition, or many others.

Now is the time to self-publish that book you’ve been working on, and also get some additional options for free. Authors can use their ‘Mad Money’ toward the production or marketing options of their choice, and an additional $300 to spend on self-publishing services results in a higher-quality, more marketable book.”

For more information about Mad Money Month, click here to receive $300 in publishing money.

Click to order

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3 Tools for Promoting a Book Visually (and How to Use Them)

In this age of electronic publishing and marketing, it’s easy for the self-publishing author to get so wrapped up in building a website or cultivating a social media presence that we forget about “the real world.”

As you go about setting up your visual presence, don’t overlook printed marketing materials as a valuable tool in building your image in the community. Readers, book sellers and book lenders still want and need physical (as opposed to virtual/online) informational materials. Here, we address three of the most popular and effective tools authors can use to promote their books, and how to get the most mileage from them.

  1. Bookmarks. It’s perhaps the most obvious yet overlooked book promotion tool available: a glossy, full-color bookmark with your book cover image, synopsis and all the information a reader needs to order. Bookmarks are ideal for promoting your book at book fairs, signing events, or even non-book-related public events where there’s a large concentration of people eager for freebies and samples (think festivals, home shows, county fairs, etc.). It’s easy to keep a stack of bookmarks in your pocket to hand out when the opportunity arises.
  2. Postcards. A postcard is perfect for announcing your new book, along with publicizing book awards, positive reviews or sales milestones. To make the most of this stand-out marketing tool, gather a top-notch mailing list of TV, radio, newspaper and magazine editors and programmers, library and bookstore contacts, schools, colleges and universities, and other book-related organizations. By mailing out 200 or more pieces at once, you’ll get the best postage rates and hit all your potential targets in one fell swoop.
  3. Book Posters. Bookstores and libraries display attractive book posters all the time, beckoning readers to find your book while they’re in a place where they can buy it or check it out. It might also be a good idea to speak to owners of local coffee shops and cafes in your area to see if you can display your poster there – in places where casual diners often like to curl up with a good book.

Of course, there are several other options for promoting your book – including press releases, which are invaluable in announcing your book, positive reviews and sales benchmarks to news outlets – so get to know all your options. That knowledge will help you better target your audience as each marketing/promotional opportunity arises.


Book promotion is an essential part of the publishing process. Readers and sellers must be aware of your book before they can make the decision to purchase it. The Promotional Materials Package provides authors with all of the print materials necessary to successfully market a book. Here are five of the most popular print materials and how they can launch your author platform above all of the rest:

  • 1,000 Bookmarks – Though small, bookmarks are rather valuable and very few people throw them away.
  • 500 Business Cards – These are good for handing out at events, brand building opportunities. They are both convenient and traditional with full-color dimensions of 2″ x 2.5″.
  • 500 Postcards – These make for a quick and easy mailing that not only promotes your book but also allows you to share a quick hand-written note with family, friends, and acquaintances.
  • 250 Publication Announcements – In this day and age of email, receiving a notice in the mail has a high perceived value.
  • 25 Posters – These 11 x 17 posters are great ways to promote current events.

This package can help with achieving promotional goals. A solid author platform can encourage readers to purchase your book. Click here to find out more about the Promotional Materials Package and learn how to realize your true marketing potential by aiding in the building of that platform.

Click to order

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3 Ways to Create the Best Book Possible

Sitting down and writing your book – giving it your all, creatively – is only the first step in creating a high-quality book. (Some would argue it’s not even the most important step!) In order to attract readers, you must also deliver those carefully-chosen words in a tidy little package that captures their attention, and their imaginations.

This need not be cost-prohibitive, either. There are a few elements that are both essential to the self-publishing author and yet cost-effective to the process. That is, each of these high-quality book elements will likely pay for itself with an increase in sales when the book is made visible through a few of the most common and popular selling venues.

  1. Editing. To go to press without some level of editing is risky at best. Typos and grammatical errors tend to be invisible to the writer but, sadly, readers will see them. Worse, they’ll instantly make a judgment about the merits of your story based on those errors, no matter how compelling the rest of your book is. A professional editor will eliminate costly errors and suggest clearer language that will help you grab a reader’s attention and gain their respect.
  2. Custom Cover. In order to compel readers to open your book in the first place, the cover must grab attention. Custom cover design will help set your book apart from the pack, giving you an edge in selling. A smart cover design will also instantly set the proper tone for your book and impart information that will attract the right readers – readers who will appreciate your story and your style!
  3. Formatting. Once you’ve hooked your audience, nothing enhances their enjoyment of your words more than the appropriate formatting – it’s an art in and of itself. Professional formatting makes your words more attractive, readable and professional looking. With the proper formatting, readers who were hooked by your cover art are encouraged to keep turning those beautiful pages. And once they’ve read your book, they’ll be more likely to buy your next one.

Outskirts Press makes it easy for a first-time self-publishing author to pull all of these elements together to get a beautiful, professional self-published book, even on a tight budget.

Are you ready to make your book the best it can be?


Mad Money is back! Receive $300 of “Mad Money” with the promotion code below when you choose to publish with our industry-leading Diamond publishing service or our full-color Pearl publishing service.

You can apply your $300 of “Mad Money” toward any optional production or marketing option we offer during the pre-production process. And with many of our optional services beginning at just $99, you can get quite a few! Apply it to options such as a Custom Cover, Cover Scribing, Editing, a Kindle Format, or choose from many others.
The only question is, how are you going to spend it?

Enter the promotion code MADMONEYAUG14 and start publishing today!

Click to order the Diamond Package
Click to order the Pearl Package

“I would like to give my compliments on your service and how Brie pushed me through the process. She was the best part of my publishing experience with Outskirts Press. I do have two other titles that I hope to publish by the end of the year. You were so instrumental in helping me accomplish a lifelong dream. The kindness during that process will never be forgotten.”

Patricia Vuillemot has a background in finance, marketing, and publishing. Over the years she has worked as a ghostwriter and a syndicated restaurant review columnist. A native of Illinois, Patricia makes her home on an acre of country land outside of Chicago with her husband and children.

Theresa is an exquisitely beautiful investigative reporter for the Chicago Daily Watch, but her perfect world is shaken when she finds that her handsome and charming husband is physically abusive-and has ties to the Chicago mafia.
After a nasty divorce, Theresa escapes Chicago and rents a lakeside cabin in Wisconsin. There she finds a golden ring and is startled to discover that she is able to glimpse scenes from the past. Her flashbacks of the 1920s reveal the private details of Al Capone’s life as seen through the eyes of a victim of the Chicago mob. Theresa’s journey takes her on a path that only fate can execute. Is the discovery of the Band of Gold the end-or the beginning of a new life?
- Patricia Vuillemot, author of Band of Tears


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Last Chance for 3X Author Copies!

Now is the perfect time to finish up your work and get published today! Take advantage of the incredible offer of receiving 3X Author Copies now until July 31 when you order today with the promotion code 3XJULY14.

Authors beginning their self-publishing process are eligible to receive three times as many free author copies with their respective self-publishing package. To receive the promotion, simply purchase the Diamond or Pearl publishing package by July 31, 2014. Each of the eligible publishing packages includes a unique ISBN, standard interior formatting, a variety of professional cover styles, and distribution which includes availability through major online retailers such as Amazon and Barnes & Noble.

For authors choosing the most popular “Diamond” publishing package, this promotion delivers 30 free paperback author copies when the book is published. Authors publishing full-color books with the popular “Pearl” package can receive 15 free paperback copies.

Now through July 31, simply click here to add one of the publishing packages to your cart, enter the promotion code 3XJULY14 and receive your free copies. Don’t delay, only a couple days remaining!

Click to order the Diamond Package
Click to order the Pearl Package

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Outskirts Press Announces New Google Books Preview Option

Self-publishing authors can now get a tantalizing sample of their book in front of millions of readers quickly and easily with the new Google Books Preview Option, available through Outskirts Press.

There are several benefits to the Google Books Preview Program that all contribute to a vastly to greater sales opportunity:

Your book instantly becomes more visible. Google Books’ Preview Program lets readers all over the world discover your book and view a preview.
Your book becomes more discoverable. Google scans and indexes the text of your entire book for its search engine. That means there are more words and phrases tied to your book that could lead curious readers straight to you.
Readers get a sneak peek. When prospective book buyers find your book on Google Books, they’re automatically given access to a limited preview of your book to further entice them to buy.
Links make buying easy. A series of links within your Google Books listing lead readers straight to your book with major online book retailers.

The Google Books Preview option from Outskirts Press is an inexpensive and extremely effective way to get your book before a sizable audience of avid readers.

Get selling now! If you are an Outskirts Press published author, just follow the “Click to Order” link below and add the product to your cart to complete your purchase. We’ll handle all of the submission details for you!

Google Books Preview


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Limited Time! Outskirts Press Published Authors Receive 10% Off First Chapter Plus Today!

As a published author, one of your goals may be to get your book into a library or independent bookstore. Now’s the time to buckle-down further and introduce your book to libraries, bookstores, media, reviewers, bloggers and readers — and do so at a reduced price!

This is where First Chapter Preview Library Distribution comes in. Through Friday only, Outskirts Press published authors can enjoy priceless exposure this service provides for 10% off the regular price with the promotion code FCP10JULY.

First Chapter Preview Library Distribution promotes your book with a full-color, quarter-page ad along with a free preview of your first chapter so that libraries, bookstores, buyers, readers and reviewers can discover your book.

With this valuable option, your book cover, synopsis, pricing information and ordering details will run for three consecutive months in First Chapter Plus, a monthly catalog where prospective book buyers can download and preview the first chapter of your book. Readers have at their fingertips all the information they need to order copies of your book.

Note that the quarter-page ad (a sample is shown below) includes a full-color image of your book cover, synopsis information, title information and a link to the first chapter of your book. Buyers are more inclined to buy your book when they can preview the first chapter in advance, and when the buying process is simple and convenient.

The best part (in addition to the limited time discount) is that Outskirts Press handles all of the details for you: We create a PDF file of your first chapter, complete the submission for you, and send you the First Chapter Plus catalog via email as soon as your ad appears.

Take advantage of this concierge-level service at any time, but the 10% discount is only available for a limited time. Enter the promotion code: FCP10JULY today!


Click to order

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Top 10 Best-Selling Books in Self-Publishing for June 2014

Outskirts Press, the fastest-growing full-service self-publishing and book marketing company, is pleased to announce its top ten best-selling titles for June 2014, according to combined data from Ingram Book Wholesalers and Outskirts Press Direct via These authors have likely created a solid book marketing strategy and put it into motion either by themselves or with the help of a Personal Marketing Assistant.

In alphabetical order, the top ten best-selling books in self-publishing during the month of June 2014 were:

Congratulations to our best-selling authors for the month of June 2014!

How can you get your book on the bestseller list? While we can’t make any guarantees on sales success, many of our most successful authors invest time and money in marketing themselves and their book. Authors who are in need of a marketing boost often turn to a Personal Marketing Assistant for help.

All of these books (and other Outskirts Press titles) are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press Direct bookstore at for discounts ranging from 10% – 55%.

Are you ready to put a book promotion strategy in place for your self-published book?

Start Publishing


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