Category Archives: Marketing Packages

Get Your Book Ready for the Holiday Book-Buying Season

Where did 2015 go? We’re quickly coming up on another holiday season and bracing ourselves for the book-buying spike that comes this time every year. Are you ready for it?

Make the most of readers’ eagerness to buy by getting your book in front of millions of New York Times subscribers. Ad space in the New York Times Holiday Books Edition is the key component of the Outskirts Press exclusive 2015 Holiday Marketing Bundle, but there’s much more for self-publishing authors to love about this bundle!

The Holiday Marketing Bundle is a comprehensive one-click solution that delivers valuable, limited ad space in the New York Times Holiday Books Edition, along with several additional marketing tools you need to boost your book’s visibility just in time for the biggest book-buying season of year! The secure purchase of the 2015 Holiday Marketing Bundle is the best gift you can give yourself this holiday season, and it comes with several useful “attachments”:

  • Ad space in the New York Times Holiday Books Edition — What better place to advertise your book than in a publication specifically targeted to motivated book-buyers? Published each December, this special edition places your book in front of more than 4 million subscribers who are on the hunt for books to buy for themselves and their loved ones. With this cost-effective co-op ad, you’ll share space with no more than 11 other Outskirts Press books.
  • An exclusive feature spotlight on the Outskirts Press blog — Thousands of eager readers come to our blog every day seeking the best in self-publishing. This is your opportunity to shine! Authors who select the Holiday Marketing Bundle will have the joy of seeing their books featured in a book spotlight for the day on our blog during the holiday season.
  • Holiday Book Video Trailer and Distribution — Imagine having a holiday book video in your own marketing toolbox that you can use during the holiday season to promote your book. Even better, Outskirts Press will distribute your holiday-themed Book Video Trailer for you via YouTube, Twitter and several other major video distribution channels.
  • Annual storage fees waived for 2016 — As our gift to you, we’ll let you skip those storage fees when they’re due next year. Use that cash for more important things — like shopping!
  • 5 Hours of Personal Marketing Assistance — Get guidance and informed answers to your marketing questions from a book marketing professional. Your Personal Marketing Assistant will work with you to tailor a marketing plan specifically for you and your book for the holiday season — and beyond.
  • 2016 Book Marketing Calendar — In addition to the personalized marketing plan from your Personal Marketing Assistant, we’ll provide you with a free copy of the 2016 author marketing calendar to keep your marketing on track throughout the book-buying season.
  • Amazon Listing Optimization — A professional Outskirts Press marketing copywriter will spruce up your book description on Amazon and other retail sites, optimizing your copy to appeal to both potential readers and search engines, just in time for the holidays. That enhanced sales copy could make the difference between decent holiday book sales and spectacular holiday book sales.

Don’t let this unique, limited holiday book marketing opportunity pass you by. This early offer is available on a first-come, first-served basis only to the first 12 authors who order.

Learn more about the 2015 Holiday Marketing Bundle and complete your purchase today.

Click to order


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The Deadline for the Frankfurt International Book Fair Is Quickly Approaching!

Bar none, the Frankfurt International Book Fair is the largest and most important book fair in the world. While some might top Frankfurt’s 250,000-plus attendance, the multi-hall, mile-long fairground in Frankfurt hosts the largest contingent of publishing professionals of any book fair anywhere.

The Frankfurt International Book Fair is a meeting place for the industry’s experts: publishers, booksellers, agents, film producers and, of course, authors just like you. With more than 7,500 exhibitors from 110 countries, more than 250,000 visitors and more than 10,000 journalists, it is the most important marketplace for books, media, rights and licenses worldwide.

The Frankfurt International Book Fair is held in mid-October annually at the Frankfurt Fair in Frankfurt, Germany. This is your chance to get in on this year’s event, slated for October 14-18.

Register now for the 2015 Book Fair. Space is limited and the show fills up quickly on a first-come, first served basis. The deadline for the 2015 Frankfurt International Book Fair is this Friday, August 7. Click here to get more details or reserve your spot at Frankfurt.

Remember, you can save 25% on 4 major book events throughout the year (London, BEA, Beijing, Frankfurt) with our Global Book Tour marketing package.


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Boost Sales with Easy Browsing Options

“Try-before-you-buy” sales strategies (i.e. trials, previews, samples) are driven by the undeniable fact that consumers are more inclined to purchase a product when they’ve had the opportunity to test it out first.

By allowing readers to browse your work while they’re actively looking for their next selection, you open the door for them. You welcome readers with a preview, allow their senses to be intrigued by your work, and the buyer develops confidence and certainty to make the purchase.

If you want to turn browsers into buyers, it’s important to offer readers an option to preview your book online. Digital previews, such as the Google Books Preview Program and Amazon’s Search Inside program, allow readers to see a limited preview of your book while making the next step (purchasing the book) as easy as possible. According to Amazon, books participating in the Search Inside program enjoy significant sales improvement, on average.

During the month of August, receive 10% off the Amazon Search Inside the Book option with the promo code SITB10.

Click to order


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Three More Days To Receive 3X Author Copies!

Now is the perfect time to finish up your work and get published today! There is only a few days left to take advantage of the incredible offer of receiving 3X author copies when you order with the promotion code 3XJULY15.

Authors beginning their self-publishing process are eligible to receive three times as many free author copies with their respective self-publishing package. To receive the promotion, simply purchase the Diamond or Pearl publishing package by Friday, July 31, 2015. Each of the eligible publishing packages includes a unique ISBN, standard interior formatting, a variety of professional cover styles, and distribution which includes availability through major online retailers such as Amazon and Barnes & Noble.

For authors choosing the most popular “Diamond” publishing package, this promotion delivers 30 free paperback author copies when the book is published. Authors publishing full-color books with the popular “Pearl” package can receive 15 free paperback copies.

Now through Friday, simply click here to add this option to your cart, enter the promotion code 3XJULY15 and receive your free copies. Don’t delay, this offer isn’t around long!

Click to order the Diamond Package
Click to order the Pearl Package

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Earn 10% back when you refer your family and friends

We all know that summer is a time of family vacations and get-togethers. Why not also make it a time to make some extra money and help a friend get published too?

Did you know that Outskirts Press offers an affiliate program that pays you a “finder’s fee” for new authors you help publish through Outskirts Press? That’s right, you can earn 10% of the publishing package fee for every author you refer to Outskirts Press who publishes with us. That’s up to $110 for every referral!

Can you think of some writers in your life who might like to receive information about publishing?

To get started, log into your Publishing Center here: Once you click to agree to the terms of the program, you will receive your unique affiliate link. Share this link with your writing friends by email or through your social media accounts. When someone clicks on your link, your referral information is automatically linked to their account.

We look forward to your friends and family becoming a part of our family of published authors!


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Top 10 Self-Publishing Book Marketing Tactics for June 2015

Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.

Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.

These are the marketing products and tactics determined to be most popular by our authors for the month of June 2015, listed below in alphabetical order:

Amazon Branded Featured Book of the Week Amazon-Branded Featured Book-of-the-Week: Get your book and cover, along with an easy way to order your book directly from Amazon into the inbox of a wide audience of literary enthusiasts.
Amazon Extreme Package Amazon Extreme Package: Save 25% on 3 of our marketing services focused on This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Amazon Search Inside the Book
Amazon Search Inside the Book: Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.
Barnes & Noble NOOK Submission Service Barnes & Noble NOOK Submission Service:  Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
Book Review Submission Service Book Review Submission Service: Securing positive book reviews is the first step toward building word-of-mouth buzz for your book. In addition to receiving a complimentary copy of your book, the reviewers will also receive a professional cover letter, a coy of your press, and your sales sheet. We take care of all of that for you, including sending the review copy!
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Google Books Preview Program Submission Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Personal Marketing Assistant Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Publisher's Weekly Publisher’s Weekly Co-Op Advertising: Reach over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers in addition to more than 360,000 unique monthly website visitors.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion.

Start Self-Publishing Now!


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Outskirts Press Launches Google Books Preview Program for All Self-Publishing Authors

Authors can now harness the power of Google quickly and easily with the new preview submission option from Outskirts Press.

July 14, 2015 – Denver, CO – Outskirts Press, long a champion of self-publishing authors on the Kindle and Nook ebook marketplaces, is now helping self-publishing authors take advantage of Google Play’s increasingly popular Google Books bookstore, whether you are an Outskirts Press author, or published author from any other publisher!.  The self-publishing service provider recently launched its Google Books Preview Program, for all published authors, not just Outskirts Press authors, providing yet another popular avenue through which authors can promote and sell.Google Books Large

By some estimates, of July 2013 Google Play recorded more than 50 billion downloads. The Google Books Preview Program option from Outskirts Press helps authors get their books submitted to Google Books – complete with a book cover, an enticing book sample for readers to browse and convenient links for buyers to purchase a copy through the major online retailers. Submission to Google Books makes books instantly more discoverable via the Google search engine.

Google Play’s online store offers consumers an unbeatable search engine that reliably leads shoppers straight to their product of choice in the Google Books bookstore, even when a word is misspelled. That means self-publishing authors have a terrific opportunity to get their books in front of Google Books consumers in a huge marketplace that’s incredibly efficient at targeting the right shoppers.

With the Google Books Preview Program from Outskirts Press, authors can quickly get set up with an author platform, as well as provide a sample of their books to entice some of the millions of readers browsing for books on Google. There are several benefits to the Google Books Preview Program that all contribute to a vastly greater opportunity to promote and sell:

  • Instant visibility. The Google Books Preview Program allows readers all over the world to discover a book and preview a portion of it.
  • Easy discoverability. Google scans and indexes the text of an entire book for its search engine. That means that words and phrases contained with a book are searchable and could lead curious readers straight to it.
  • Tantalizing previews. When prospective book buyers identify a relevant book on Google Books, they’re automatically given access to a limited preview, further enticing them to buy.
  • Links to make buying easy. A series of links within the Google Books listing steers readers straight to major online book retailers, where they can purchase quickly and conveniently.

The Google Books Preview Program is an easy, inexpensive and effective way to get a book before a worldwide audience of avid readers. All authors can take advantage of this effective option, no matter where or who you published with! For full details about Outskirts Press’ Google Books Preview option visit the company website.

About Outskirts Press, Inc.: Outskirts Press offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at and located on the outskirts of Denver, Colorado, Outskirts Press, Inc. represents the future of book publishing, today.

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Outskirts Press, Inc., 10940 S. Parker Road – 515, Parker, CO 80134 1-888-OP-BOOKS


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