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Category Archives: Marketing Packages

Three More Days To Receive 3X Author Copies!

Now is the perfect time to finish up your work and get published today! There is only a few days left to take advantage of the incredible offer of receiving 3X author copies when you order with the promotion code 3XJULY15.

Authors beginning their self-publishing process are eligible to receive three times as many free author copies with their respective self-publishing package. To receive the promotion, simply purchase the Diamond or Pearl publishing package by Friday, July 31, 2015. Each of the eligible publishing packages includes a unique ISBN, standard interior formatting, a variety of professional cover styles, and distribution which includes availability through major online retailers such as Amazon and Barnes & Noble.

For authors choosing the most popular “Diamond” publishing package, this promotion delivers 30 free paperback author copies when the book is published. Authors publishing full-color books with the popular “Pearl” package can receive 15 free paperback copies.

Now through Friday, simply click here to add this option to your cart, enter the promotion code 3XJULY15 and receive your free copies. Don’t delay, this offer isn’t around long!

Click to order the Diamond Package
Click to order the Pearl Package
 

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Earn 10% back when you refer your family and friends

We all know that summer is a time of family vacations and get-togethers. Why not also make it a time to make some extra money and help a friend get published too?

Did you know that Outskirts Press offers an affiliate program that pays you a “finder’s fee” for new authors you help publish through Outskirts Press? That’s right, you can earn 10% of the publishing package fee for every author you refer to Outskirts Press who publishes with us. That’s up to $110 for every referral!

Can you think of some writers in your life who might like to receive information about publishing?

To get started, log into your Publishing Center here: www.outskirtspress.com/affiliate. Once you click to agree to the terms of the program, you will receive your unique affiliate link. Share this link with your writing friends by email or through your social media accounts. When someone clicks on your link, your referral information is automatically linked to their account.

We look forward to your friends and family becoming a part of our family of published authors!

 

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Top 10 Self-Publishing Book Marketing Tactics for June 2015

Book marketing is one of the most important pieces of being a successful self-publishing author. Outskirts Press is an industry leader in providing post-publication support, products, and services to its growing family of published authors.

Your book is written. Your book is published. Now what? Our list of Top 10 Book Marketing Tactics can help you prioritize your book marketing efforts by providing you with excellent marketing and promotional tactics you should consider pursuing.

These are the marketing products and tactics determined to be most popular by our authors for the month of June 2014, listed below in alphabetical order:

Amazon Branded Featured Book of the Week Amazon-Branded Featured Book-of-the-Week: Get your book and cover, along with an easy way to order your book directly from Amazon into the inbox of a wide audience of literary enthusiasts.
Amazon Extreme Package Amazon Extreme Package: Save 25% on 3 of our marketing services focused on Amazon.com. This package includes a Kindle Edition of your book, participation in the Amazon Search Inside the Book and Amazon Cover Enhancement.
Amazon Kindle Submission Service Amazon Kindle Submission Service:  Make your book available on Amazon’s Kindle ebook reading device. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

Amazon Search Inside the Book
Amazon Search Inside the Book: Amazon claims that books participating in this program enjoy “significant” sales improvement, on average, over books that do not.
Barnes & Noble NOOK Submission Service Barnes & Noble NOOK Submission Service:  Millions of books are available on Barnes & Noble’s NOOK. If your book isn’t one of them, you are missing out on tapping a very important, and growing, market of readers.
Book Review Submission Service Book Review Submission Service: Securing positive book reviews is the first step toward building word-of-mouth buzz for your book. In addition to receiving a complimentary copy of your book, the reviewers will also receive a professional cover letter, a coy of your press, and your sales sheet. We take care of all of that for you, including sending the review copy!
Custom Press Release Custom Press Release:  Have our professional press release writer compose an original, unique press release for your book, submitted to you for your review/approval, and then distributed to our newswire service on your behalf.
Google Books Preview Program Submission Google Books Preview Program Submission: An inexpensive and extremely effective way to get your book in front of millions of readers quickly and easily.
Personal Marketing Assistant Personal Marketing Assistant: Do you need help developing a book marketing plan? Arranging book signings? Establishing/developing your author platform? Hire your own Personal Marketing Assistant today!
Publisher's Weekly Publisher’s Weekly Co-Op Advertising: Reach over 80,000 booksellers, publishers, public and academic librarians, wholesalers, distributors, agents and writers in addition to more than 360,000 unique monthly website visitors.

Outskirts Press Published authors who are interested in any of these (or many of our other available services) can find further details and ordering information from the Marketing Options page of your author’s center.

Not yet published with Outskirts Press? Today is the perfect day to start and take advantage of our current publishing promotion.

Start Self-Publishing Now!

 

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Outskirts Press Launches Google Books Preview Program for All Self-Publishing Authors

Authors can now harness the power of Google quickly and easily with the new preview submission option from Outskirts Press.

July 14, 2015 – Denver, CO – Outskirts Press, long a champion of self-publishing authors on the Kindle and Nook ebook marketplaces, is now helping self-publishing authors take advantage of Google Play’s increasingly popular Google Books bookstore, whether you are an Outskirts Press author, or published author from any other publisher!.  The self-publishing service provider recently launched its Google Books Preview Program, for all published authors, not just Outskirts Press authors, providing yet another popular avenue through which authors can promote and sell.Google Books Large

By some estimates, of July 2013 Google Play recorded more than 50 billion downloads. The Google Books Preview Program option from Outskirts Press helps authors get their books submitted to Google Books – complete with a book cover, an enticing book sample for readers to browse and convenient links for buyers to purchase a copy through the major online retailers. Submission to Google Books makes books instantly more discoverable via the Google search engine.

Google Play’s online store offers consumers an unbeatable search engine that reliably leads shoppers straight to their product of choice in the Google Books bookstore, even when a word is misspelled. That means self-publishing authors have a terrific opportunity to get their books in front of Google Books consumers in a huge marketplace that’s incredibly efficient at targeting the right shoppers.

With the Google Books Preview Program from Outskirts Press, authors can quickly get set up with an author platform, as well as provide a sample of their books to entice some of the millions of readers browsing for books on Google. There are several benefits to the Google Books Preview Program that all contribute to a vastly greater opportunity to promote and sell:

  • Instant visibility. The Google Books Preview Program allows readers all over the world to discover a book and preview a portion of it.
  • Easy discoverability. Google scans and indexes the text of an entire book for its search engine. That means that words and phrases contained with a book are searchable and could lead curious readers straight to it.
  • Tantalizing previews. When prospective book buyers identify a relevant book on Google Books, they’re automatically given access to a limited preview, further enticing them to buy.
  • Links to make buying easy. A series of links within the Google Books listing steers readers straight to major online book retailers, where they can purchase quickly and conveniently.

The Google Books Preview Program is an easy, inexpensive and effective way to get a book before a worldwide audience of avid readers. All authors can take advantage of this effective option, no matter where or who you published with! For full details about Outskirts Press’ Google Books Preview option visit the company website.

About Outskirts Press, Inc.: Outskirts Press offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at http://www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press, Inc. represents the future of book publishing, today.

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Outskirts Press, Inc., 10940 S. Parker Road – 515, Parker, CO 80134
http://outskirtspress.com 1-888-OP-BOOKS

 

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See What You Chose as Outskirts Press’ Next Book Marketing Service

Goodreads: Book reviews, recommendations, and discussionYou spoke, we’re listening! Recently, Outskirts Press asked you, our self-publishing authors, to imagine what you would do if put in charge of running the company. If you had your druthers, what new marketing option would you offer? You spoke loud and clear: Your choice, with 36% of the vote, is the Goodreads Marketing Campaign. Here’s how the voting on all our proposed options panned out:

Goodreads Marketing Campaign 36%
Publishers Weekly Select 24%
RTIR (Radio-TV-Interview Report) Ad Placement 16%
US Review of Books 12%
Pinterest Board Creation 12%

Look for the Goodreads Marketing Campaign option to become available as part of Outskirts Press’ stellar lineup of services very soon.

In the past, your input has guided us to introduce things like our Amazon Featured Book-of-the-Week and iPad/iPhone Premium Edition. Once again, your feedback has helped us determine what new product or service we might offer this year that will be most valuable to you in your book marketing efforts.

Now, more about that Goodreads Marketing Campaign: With more than 40 million members, Goodreads is the world’s largest community of readers, and at Outskirts Press, we want to help you connect with those readers. When this new option launches, we will help you to claim your author profile on Goodreads and set up a book giveaway to generate awareness and reviews for your book. We will also create an ad on Goodreads that will be seen by readers searching for new books. Custom stats will be available so you can see how many views, clicks, and the number of Goodreads members who add your book. A comprehensive approach to reach Goodreads affluent and educated audience of book readers.

Thanks to all our authors who chimed in on what services mean most! Keep an eye on Self-Publishing News from Outskirts Press for important announcements about the launch of the Goodreads Marketing Campaign service.

Need help marketing that book? See more marketing options from Outskirts Press.

Order Your Marketing Solutions Today!

 
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Posted by on June 30, 2015 in Marketing Packages

 

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Reach Out, Get Read: Increase Your Visibility with Amazon Kindle EBook Submission

Increase your book’s visibility — and your sales potential — by making your book available on Amazon’s Kindle ebook reading devices. More formats on Amazon means more exposure on Amazon, and the Kindle is heavily promoted by Amazon.

The revolutionary Amazon Kindle has been allowing millions of proud readers to instantly download books and newspapers in recent years. It’s changed the publishing landscape in many interesting ways, and embracing its strengths has helped many self-publishing authors realize their dreams of success in the industry.

Only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy. Kindle editions of books appear on Amazon and in Amazon search listings just like any other format (such as a hardback edition). Outskirts Press has helped thousands of authors just like you to navigate this relatively new territory.

Why make your paperback/hardback available on Amazon Kindle? There are several important advantages:

1. The Amazon Kindle edition will appear in search engine results listings, along with any other formats of your book (such as your paperback and/or hardback editions). This means additional exposure for your book cover, which increases the chances of readers clicking on your cover image and making that vital next step toward buying your book.

2. You keep ALL the profits from your sales. Just as with our paperback and hardback books, we pay 100% author profits. Your profit will be directly deposited into your checking account by Amazon, without any involvement by (or fee to) Outskirts Press.

3. Kindle ebooks increase your odds of selling your paperback or hardback. A Kindle sale is an inexpensive way to offer your book to readers; if they like it, they are more likely to purchase the paperback or hardback edition, too.

Order the Amazon Kindle edition by simply adding it to your Outskirts Press shopping cart. Our Marketing Department will contact you via email to obtain the information necessary to submit your book to Amazon — then we take care of the rest.

 Find out how to quickly and easily get your paperback or hardback book published onto Amazon Kindle!

Order Now!

 

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31 Ways to Promote Your Book During Small Press Month

Every year during the month of March, Outskirts Press joins indie companies all across the United States in celebrating independent publishers and the talented self-publishing authors we serve. As a self-published author, you’re a pioneer at the cusp of a new era in literature. In fact, nowhere will you find a more eclectic, determined, creative and talented population of artists.

So, claim your rightful recognition! This month of celebration is your opportunity to promote your own self-published book with 31 effective marketing and promotion tactics. Believe it or not, high-quality self-publishing is the easy part; effectively marketing your book once it’s published is the real mark of success as an author.

Throughout the month of March, take a moment each day to make an important step toward successfully marketing your self-published book. Here, we offer one simple tip for each day of the month that will help you advance your book through book marketing efforts:

March 1 – Start up. If you have another manuscript in the works, Small Press Month is the perfect time to take the plunge (again). As you know, Outskirts Press has several convenient, high-quality, full-service publishing packages, one of which is bound to be perfect for your next publishing endeavor.

March 2 – Stock up. Order hard copies of your book today. You’ll need them as you pursue the following 29 marketing and promotion tips.

March 3 – Bone up. Become the local authority on Small Press Month. Do a little research about the history of independent publishing, your publisher (Outskirts Press) and what Small Press Month is all about, then offer yourself as a resource to local media. This will help you build your platform as a local writer and self-publishing author.

March 4 – Connect. Meet with other independent published authors in your area, either in person with a local writers’ guild or online via social media. Hooking up with other authors can enhance marketing results, because you can pool resources and share advice. For example, Outskirts Press already has a growing community of active and passionate fans/followers on Facebook and Twitter, with whom you can connect at any time. There’s a lot to do, and many minds are a better than one.

March 5 – Alert the media. Send a press release to the local media (newspapers, radio, television) mentioning Small Press Month, your knowledge of the industry, your connection to the community and your independently published book(s). If you’ve planned book signings and other events, mention them in the release as well. Your press release should explain what Small Press Month is, why it’s important, what local organizations are doing to celebrate, and how the media can contact you for additional information. Supplement the press release with your sales sheet and/or positive book reviews you have received.

March 6 – Dig up bookworms. Contact local libraries and suggest they feature Small Press titles, including yours. Offer to leave them a free copy, along with your sales sheet, and offer to speak about Small Press Month at a library event. If you’re an Outskirts Press author, your sales sheet can be generated automatically from within your Author Center, and you can update it at any time through your Author Toolkit.

March 7 – Offer a discount. Contact your local bookstores and suggest they offer discounts on Small Press books. Bring discounted copies of your own book to get the ball rolling. Offer to leave them a free copy along with your sales sheet, press release and any promotional materials you have. Ask if you can host an event at their establishment for local independent authors, citing your expertise on the topic of small press.

March 8 – Get schooled. Contact schools in your area and tell them about Small Press Month. Mention that you are a local published author and offer to speak to their students and staff about Small Press Month, self-publishing, and how they can realize their own publishing dreams. This is particularly effective if you have a children’s book you can autograph and sell after the assembly.

March 9 – Get reviewed. Send out review copies of your book to get some good buzz. The free Book Review Starter Kit from Outskirts Press includes tips for sending books to reviewers, as well as a list of reviewers with contact information to get you started. If you’re pressed for time, don’t worry – Outskirts Press can take the task off your hands with the Book Review Submission Service.

March 10 – Go to college. Contact local universities and colleges and offer to share your self-publishing story, as well as your knowledge about Small Press Month. You can even sell copies of your book after your presentation.

March 11 – Follow up. Touch base with the bookstores and local media outlets you contacted earlier to see if you can offer any additional assistance or information. Reiterate the importance of Small Press Month, your planned events in the community and your Small Press book.

March 12 – Think outside the books. Contact sales channels outside of the traditional brick-and-mortar bookstores that may be likely to sell your book. This may include websites related to your book’s topic, gift stores, hardware stores, grocery stores, boutiques and specialty stores. Ask yourself where you like to shop when you’re not reading, and where your readers may be shopping, then make contact with those retailers. Even a little shelf space can make a big difference.

March 13 – Unite with artists. Contact local art studios, design boutiques or other small independent businesses in your area. Work with them to forge co-op advertising initiatives and other promotional partnerships. You can even trade services. For example, you could offer to write promotional materials for an artist in exchange for cover art for promotional materials or your next book. If applicable, offer to conduct some events in their venues. Show them how sharing your promotional efforts helps everyone gain greater visibility.

March 14 – Share your experiences. Schedule a seminar or tele-seminar on “How to Write and Publish a Book” and offer a Small Press Month discount on the registration fee. Send local news outlets a press release about your event.

March 15 – Co-op. Connect with other independently published authors and arrange co-op advertisement in the local media. In addition to promoting your books, promote your upcoming events. Encourage other authors to join in the events, which may generate more interest about future events among bookstores.

March 16 – Get talking. Small, local radio stations – particularly news/talk formats – are constantly on the lookout for interesting guests. Contact local radio producers in your area and pitch them on your book, tying it into Small Press Month. Not sure where to start? Outskirts Press offers a Top 10 Radio Interview & Media Training option to get you started.

March 17 – Think green. St. Patrick’s Day green, that is. Take the day to get started on electronic editions of your book, which save trees and open you up to huge audiences of ebook consumers. Outskirts Press can set up a Kindle, NOOK or Apple iPad edition of your book in no time at all.

March 18 – Think big. Local is a great starting point, but don’t forget to contact the major newspapers about Small Press Month, too. They’re more likely to cover something if they are contacted by authors, so reach out in person. Be ready to tell your press contact what sets your book apart from others (unusual topic, great reviews, a sudden spike in sales, past media attention, etc.):

  • THE NEW YORK TIMES: 229 W. 43rd St., New York, NY 10036-3959 (212) 556-1234
  • USA TODAY: 1000 Wilson Blvd., Arlington, VA 22209-3901 (703) 276-3400; and 535 Madison Ave., 20th Floor, New York, NY 10022-4212 (212) 715-5410
  • WALL STREET JOURNAL: 200 Liberty St., New York, NY 10281-1003 (212) 416-2000
  • WASHINGTON POST: 1150 15th St. NW, Washington, DC 20071-0002 (202) 334-6000

March 19 – Center yourself. Contact local community centers and inform them of Small Press Month; post information on their community bulletin board, if one is available. Gather the local authors with whom you’ve teamed up and schedule an impromptu event, celebrating Small Press books.

March 20 – Make a leap. If you published elsewhere, this may be the month to switch to Outskirts Press. If things have stagnated with your current publisher, a fresh start may be just what you need to get sales moving again. Even if you’re not ready to switch, Outskirts Press can still help. We offer a variety of marketing products and services for authors, regardless of where they published. Browse those marketing products today.

March 21 – Don’t neglect the other 11 months. Small Press Month is just one month out of 12. While you can’t do it all in 31 days, you can lay the groundwork for the rest of the year. Schedule other book events throughout the year, like London Book Fair, BookExpo America, Beijing Book Fair and Frankfurt Book Fair. Or do it all with the Global Book Tour marketing package from Outskirts Press, which includes all four book fairs with a 25% discount.

social media iconsMarch 22 – Socialize. Open social networking accounts and set up your author platform on Twitter, Facebook and LinkedIn, where you can easily reach out to readers and other authors all around the world. Outskirts Press makes it easy with a social media platform set-up service that gets you started toward promoting and marketing your book through social media.

March 23 – Promote through learning. While you’re making the rounds at educational institutions in your community, don’t forget about the local Learning Annex or adult education programs in your area. They’re often cash-strapped and eager to welcome guest speakers. Offer to teach a class on the subject of your book, or about self-publishing. As a published author, you are an expert on these topics. Your book may even become required reading for each student!

March 24 – Name drop. Start writing online reviews through Amazon. Write reviews for books you’ve read recently. Mention that you are the author of a book at the bottom of each posted review, and include the book title and a link (if allowed). If people like the writing style of your review, they may investigate your book, especially if you write reviews for books within the same genre as your own.

March 25 – Go public. Local libraries are a great place to get the word out about your book, but branch out too. Contact the public libraries in each state and mention your involvement with Small Press Month. Send them information about your book and offer to donate a copy for their shelves. Here’s a link that will get you started: http://www.publiclibraries.com/.

March 26 – Get well-versed. If you’re a poet, start preparing for National Poetry Month in April. Outskirts Press offers a Poetry Formatting Kit that helps authors a high-quality, professionally-formatted volume of poetry with a custom-designed layout (including graphics) – but without the custom-designed price!

March 27 – Be a “commissioner.” Help other writers you know get published and earn a 10% commission for the referral after their book is published. Register for the Outskirts Press affiliate program today at http://outskirtspress.com/affiliates.php and start spreading the word to all of the writers in your life.

March 28 – Blog, blog, blog. Start a blog and keep it active and up-to-date with blog posts about you, your book, possible future projects and other things that interest you. Take every opportunity you can to engage readers through polls and other methods that elicit feedback and build relationships. Register your blog with blog directories to gain more readership and participation.

March 29 – Be a merchant. Google Merchant Center is a great place to make your book available to Google Shopping and other Google services, so readers can buy directly from you. You can enter your product description, price and even book cover art on the product listing ad, and inclusion in the Merchant Center helps get your book in the Google search engine results when someone searches topics or items similar to your book. Signing up is easy: http://www.google.com/merchants/signup

March 30 – Think big (print). Expand your market by publishing a large-print edition of your book. With the world’s population growing older, easy-to-read editions in 14- and 16-point fonts are becoming more and more popular. It’s easy to re-release your already published book in large print to expand your readership with Outskirts Press.

March 31 – Kick back, at last. It’s been a busy, productive month. Take a couple hours to yourself today to recharge and gear up for all the events, promotion and marketing opportunities you created for yourself in 2015! If you’re feeling energetic, get in touch with an Outskirts Press Personal Marketing Assistant to help you organize all of those opportunities and create a detailed marketing calendar just for you.

 

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