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Category Archives: Marketing Packages

31 Ways to Promote Your Book During Small Press Month

Every year during the month of March, Outskirts Press joins indie companies all across the United States in celebrating independent publishers and the talented self-publishing authors we serve. As a self-published author, you’re a pioneer at the cusp of a new era in literature. In fact, nowhere will you find a more eclectic, determined, creative and talented population of artists.

So, claim your rightful recognition! This month of celebration is your opportunity to promote your own self-published book with 31 effective marketing and promotion tactics. Believe it or not, high-quality self-publishing is the easy part; effectively marketing your book once it’s published is the real mark of success as an author.

Throughout the month of March, take a moment each day to make an important step toward successfully marketing your self-published book. Here, we offer one simple tip for each day of the month that will help you advance your book through book marketing efforts:

March 1 – Start up. If you have another manuscript in the works, Small Press Month is the perfect time to take the plunge (again). As you know, Outskirts Press has several convenient, high-quality, full-service publishing packages, one of which is bound to be perfect for your next publishing endeavor.

March 2 – Stock up. Order hard copies of your book today. You’ll need them as you pursue the following 29 marketing and promotion tips.

March 3 – Bone up. Become the local authority on Small Press Month. Do a little research about the history of independent publishing, your publisher (Outskirts Press) and what Small Press Month is all about, then offer yourself as a resource to local media. This will help you build your platform as a local writer and self-publishing author.

March 4 – Connect. Meet with other independent published authors in your area, either in person with a local writers’ guild or online via social media. Hooking up with other authors can enhance marketing results, because you can pool resources and share advice. For example, Outskirts Press already has a growing community of active and passionate fans/followers on Facebook and Twitter, with whom you can connect at any time. There’s a lot to do, and many minds are a better than one.

March 5 – Alert the media. Send a press release to the local media (newspapers, radio, television) mentioning Small Press Month, your knowledge of the industry, your connection to the community and your independently published book(s). If you’ve planned book signings and other events, mention them in the release as well. Your press release should explain what Small Press Month is, why it’s important, what local organizations are doing to celebrate, and how the media can contact you for additional information. Supplement the press release with your sales sheet and/or positive book reviews you have received.

March 6 – Dig up bookworms. Contact local libraries and suggest they feature Small Press titles, including yours. Offer to leave them a free copy, along with your sales sheet, and offer to speak about Small Press Month at a library event. If you’re an Outskirts Press author, your sales sheet can be generated automatically from within your Author Center, and you can update it at any time through your Author Toolkit.

March 7 – Offer a discount. Contact your local bookstores and suggest they offer discounts on Small Press books. Bring discounted copies of your own book to get the ball rolling. Offer to leave them a free copy along with your sales sheet, press release and any promotional materials you have. Ask if you can host an event at their establishment for local independent authors, citing your expertise on the topic of small press.

March 8 – Get schooled. Contact schools in your area and tell them about Small Press Month. Mention that you are a local published author and offer to speak to their students and staff about Small Press Month, self-publishing, and how they can realize their own publishing dreams. This is particularly effective if you have a children’s book you can autograph and sell after the assembly.

March 9 – Get reviewed. Send out review copies of your book to get some good buzz. The free Book Review Starter Kit from Outskirts Press includes tips for sending books to reviewers, as well as a list of reviewers with contact information to get you started. If you’re pressed for time, don’t worry – Outskirts Press can take the task off your hands with the Book Review Submission Service.

March 10 – Go to college. Contact local universities and colleges and offer to share your self-publishing story, as well as your knowledge about Small Press Month. You can even sell copies of your book after your presentation.

March 11 – Follow up. Touch base with the bookstores and local media outlets you contacted earlier to see if you can offer any additional assistance or information. Reiterate the importance of Small Press Month, your planned events in the community and your Small Press book.

March 12 – Think outside the books. Contact sales channels outside of the traditional brick-and-mortar bookstores that may be likely to sell your book. This may include websites related to your book’s topic, gift stores, hardware stores, grocery stores, boutiques and specialty stores. Ask yourself where you like to shop when you’re not reading, and where your readers may be shopping, then make contact with those retailers. Even a little shelf space can make a big difference.

March 13 – Unite with artists. Contact local art studios, design boutiques or other small independent businesses in your area. Work with them to forge co-op advertising initiatives and other promotional partnerships. You can even trade services. For example, you could offer to write promotional materials for an artist in exchange for cover art for promotional materials or your next book. If applicable, offer to conduct some events in their venues. Show them how sharing your promotional efforts helps everyone gain greater visibility.

March 14 – Share your experiences. Schedule a seminar or tele-seminar on “How to Write and Publish a Book” and offer a Small Press Month discount on the registration fee. Send local news outlets a press release about your event.

March 15 – Co-op. Connect with other independently published authors and arrange co-op advertisement in the local media. In addition to promoting your books, promote your upcoming events. Encourage other authors to join in the events, which may generate more interest about future events among bookstores.

March 16 – Get talking. Small, local radio stations – particularly news/talk formats – are constantly on the lookout for interesting guests. Contact local radio producers in your area and pitch them on your book, tying it into Small Press Month. Not sure where to start? Outskirts Press offers a Top 10 Radio Interview & Media Training option to get you started.

March 17 – Think green. St. Patrick’s Day green, that is. Take the day to get started on electronic editions of your book, which save trees and open you up to huge audiences of ebook consumers. Outskirts Press can set up a Kindle, NOOK or Apple iPad edition of your book in no time at all.

March 18 – Think big. Local is a great starting point, but don’t forget to contact the major newspapers about Small Press Month, too. They’re more likely to cover something if they are contacted by authors, so reach out in person. Be ready to tell your press contact what sets your book apart from others (unusual topic, great reviews, a sudden spike in sales, past media attention, etc.):

  • THE NEW YORK TIMES: 229 W. 43rd St., New York, NY 10036-3959 (212) 556-1234
  • USA TODAY: 1000 Wilson Blvd., Arlington, VA 22209-3901 (703) 276-3400; and 535 Madison Ave., 20th Floor, New York, NY 10022-4212 (212) 715-5410
  • WALL STREET JOURNAL: 200 Liberty St., New York, NY 10281-1003 (212) 416-2000
  • WASHINGTON POST: 1150 15th St. NW, Washington, DC 20071-0002 (202) 334-6000

March 19 – Center yourself. Contact local community centers and inform them of Small Press Month; post information on their community bulletin board, if one is available. Gather the local authors with whom you’ve teamed up and schedule an impromptu event, celebrating Small Press books.

March 20 – Make a leap. If you published elsewhere, this may be the month to switch to Outskirts Press. If things have stagnated with your current publisher, a fresh start may be just what you need to get sales moving again. Even if you’re not ready to switch, Outskirts Press can still help. We offer a variety of marketing products and services for authors, regardless of where they published. Browse those marketing products today.

March 21 – Don’t neglect the other 11 months. Small Press Month is just one month out of 12. While you can’t do it all in 31 days, you can lay the groundwork for the rest of the year. Schedule other book events throughout the year, like London Book Fair, BookExpo America, Beijing Book Fair and Frankfurt Book Fair. Or do it all with the Global Book Tour marketing package from Outskirts Press, which includes all four book fairs with a 25% discount.

social media iconsMarch 22 – Socialize. Open social networking accounts and set up your author platform on Twitter, Facebook and LinkedIn, where you can easily reach out to readers and other authors all around the world. Outskirts Press makes it easy with a social media platform set-up service that gets you started toward promoting and marketing your book through social media.

March 23 – Promote through learning. While you’re making the rounds at educational institutions in your community, don’t forget about the local Learning Annex or adult education programs in your area. They’re often cash-strapped and eager to welcome guest speakers. Offer to teach a class on the subject of your book, or about self-publishing. As a published author, you are an expert on these topics. Your book may even become required reading for each student!

March 24 – Name drop. Start writing online reviews through Amazon. Write reviews for books you’ve read recently. Mention that you are the author of a book at the bottom of each posted review, and include the book title and a link (if allowed). If people like the writing style of your review, they may investigate your book, especially if you write reviews for books within the same genre as your own.

March 25 – Go public. Local libraries are a great place to get the word out about your book, but branch out too. Contact the public libraries in each state and mention your involvement with Small Press Month. Send them information about your book and offer to donate a copy for their shelves. Here’s a link that will get you started: http://www.publiclibraries.com/.

March 26 – Get well-versed. If you’re a poet, start preparing for National Poetry Month in April. Outskirts Press offers a Poetry Formatting Kit that helps authors a high-quality, professionally-formatted volume of poetry with a custom-designed layout (including graphics) – but without the custom-designed price!

March 27 – Be a “commissioner.” Help other writers you know get published and earn a 10% commission for the referral after their book is published. Register for the Outskirts Press affiliate program today at http://outskirtspress.com/affiliates.php and start spreading the word to all of the writers in your life.

March 28 – Blog, blog, blog. Start a blog and keep it active and up-to-date with blog posts about you, your book, possible future projects and other things that interest you. Take every opportunity you can to engage readers through polls and other methods that elicit feedback and build relationships. Register your blog with blog directories to gain more readership and participation.

March 29 – Be a merchant. Google Merchant Center is a great place to make your book available to Google Shopping and other Google services, so readers can buy directly from you. You can enter your product description, price and even book cover art on the product listing ad, and inclusion in the Merchant Center helps get your book in the Google search engine results when someone searches topics or items similar to your book. Signing up is easy: http://www.google.com/merchants/signup

March 30 – Think big (print). Expand your market by publishing a large-print edition of your book. With the world’s population growing older, easy-to-read editions in 14- and 16-point fonts are becoming more and more popular. It’s easy to re-release your already published book in large print to expand your readership with Outskirts Press.

March 31 – Kick back, at last. It’s been a busy, productive month. Take a couple hours to yourself today to recharge and gear up for all the events, promotion and marketing opportunities you created for yourself in 2015! If you’re feeling energetic, get in touch with an Outskirts Press Personal Marketing Assistant to help you organize all of those opportunities and create a detailed marketing calendar just for you.

 

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Press Releases: Not Just for Book Releases

When your new book hits the bookstore shelves, you crow about it — it’s a no-brainer. Newly published authors generally pull out all the stops: They post on social media, they alert friends and family, they celebrate with a launch party and, of course, they announce their new book with a professional press release. But what many self-publishing authors don’t realize i

s that the need for press doesn’t end when the ink is dry on your book announcement press release.

Unfortunately, self-published authors all too often overlook valuable opportunities to bring new awareness to a not-so-new book. In your journey as an independent author, you’ll experience many important benchmarks that newspaper, TV, radio and other news outlets may be interested in knowing. Each of these benchmarks is an opportunity for you to once again highlight what’s so special about your book and get yourself and your book new moments in the spotlight. And each time you take advantage of these opportunities could bring a welcome spike in page views and book sales.

Not sure when the time is right for a new press release? Here are some examples of events that are ideal for capturing new press attention for your book:

  • Positive reviews. Are you getting raves on Amazon.com, NOOK or another bookseller’s site? Use a press release to make the media aware that your book is getting attention elsewhere. This could renew interest in booking interviews with the author.Press Releases
  • Reviews in prominent publications. If you’re lucky enough to get a nod from the New York Times or a similar prominent publication, that’s press release worthy.
  • Sales benchmarks. Did your book sales just pass the 10,000-unit mark? It’s a sure bet that your local newspaper, TV and radio affiliates will perk up their ears.
  • Special offers. Don’t just drop prices and hope readers stumble upon it. Send out a press release and proactively get the word out.
  • Your new website. Consider your new book and your new author platform separate issues/entities. Once your website or author page is up and running, send out a new release or update your original with your website link to make it easier for editors to find you and follow up.
  • New or enhanced versions. If you’ve updated your cover or contents, or you’ve added special eBook extra features after your original release, send out a new one. It’ll be worth it.

 Have you hit an important milestone in your self-publishing journey? Outskirts Press will help you get the word out nationwide with a targeted, professionally produced press release.

Order Your Press Release Today!

 

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NYT Holiday Books Edition Features Author Dr. Darlene Pearce’s ‘Pearls of Wisdom in the Queen’s Tea Cup’

For twelve Outskirts Press self-publishing authors, this is proving to be an exciting time of year — the time when their books appear in the annual the New York Times Holiday Books Edition. Published each December, this edition of the NYT Book Review is distributed to nearly 5 million people, and in the pages of that edition is the Outskirts Press co-op announcement (featured at the end of this blog post).

Today we shine the holiday spotlight on author Dr. Darlene Pearce’s book of inspiration, Pearls of Wisdom in the Queen’s Tea Cup.

Pearls of Wisdom in the Queen's Tea CupPearls of Wisdom in the Queen’s Tea Cup

Pearls of Wisdom in the Queen’s Tea Cup strings threads of wisdom that poured out of my heart for me to write this book to inspire Ladies and Little Ladies to know that they are precious Pearls of Christ. He has revealed through his Spiritual wisdom to me that his daughters are rare gems like as purity pearl with essence of innocence of beauty, which will turn her into a valued virtuous woman as she grows patient in grace with integrity, dignity, and poise to know she is a Beloved Pearl as a Lady in waiting for her betrothal. So ladies drink up on a cup of this Tea Love book, full of wisdom, one page at a time and you will find it will be a fulfilling time for you. Then after enjoying reading with Tea Time past it on to a sister friend as an heirloom treasure forever. By Dr. Darlene Pearce, Author and Poet – the Queen who is known by her Tea Cup of Wisdom. Look forward to indulging with her next tea book in this inspirational series, A Teava Lady Who’s Designed by God.

Product details…
Hardback
Format: 5.5 x 8.5 economy color hardback with jacket, 216 pages
Publisher: Outskirts Press (Aug 19, 2014)
ISBN10: 1478736631
ISBN13: 9781478736639
Genre: RELIGION / Inspirational

ABOUT THE AUTHOR:

Pastor Dr. Darlene Pearce is a native of Philadelphia. Her passion is God, who is the author and finisher of her faith. In 1997 she founded her non-profit organization, Ladies of Legacy Dynasty Foundation, which empowers, strengthens, and builds up women from prison and transitional homes to prepare and sustain professionalism in the work force with tea. In 2013, she birthed the Ladies and Little Ladies of Legacy Tea Club, which hosts social tea parties monthly. She’s an author, poet and writer of many books. Look forward to the Tea Lady Queen’s series of tea books that are being soon released from her Teava Ladies Book Club— A Teava Lady Who’s Designed by God; Daya, the Black Princesses Tea Girl; Let’s Have a Tea Party Ladies; Hope is in Your Cup of Tea, and The Meaningful Tea Pearls.

Take a peek at the New York Times Holiday Books Edition co-op ad that puts this book in front of nearly 5 million readers.

All of the New York Times Holiday Books Edition, and other Outskirts Press titles, are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Start Self-Publishing Now!

 

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NYT Holiday Books Edition Features Author Toletha J. Dixon’s ‘Fiend’

For twelve Outskirts Press authors, this is proving to be a very exciting time of year — the time when their books appear in the annual the New York Times Holiday Books Edition. Published each December, this edition of the NYT Book Review is a special edition co-op ad that places your book ad front and center before millions of readers. This special holiday ad represents a unique — and rare — opportunity to gain priceless visibility, just in time for the holiday book-buying boom.

The New York Times Holiday Books Edition is distributed to nearly 5 million people, and in the pages of that edition is the Outskirts Press co-op announcement (featured at the end of this blog post). Today we shine the holiday spotlight on author Toletha J. Dixon’s thriller, Fiend.

FiendFiend

Sit back and watch a child’s disheartening memoir from his own point of view. Nine-year-old Jacob Setherman has been tortured and beatened by an unstrange presence every night during the past year. Neither his mother nor stepfather, Angela Setherman and Keith Adams, can help him. Jacob is faced to defend himself alone as this Fiend becomes more and more hateful and terrorizing.

Product details…
Paperback
Format: 5.5 x 8.5 paperback cream, 51 pages
Publisher: Outskirts Press (May 08, 2013)
ISBN10: 1478709308
ISBN13: 9781478709305
Genre: FICTION / Thrillers

ABOUT THE AUTHOR:

Toletha Dixon was born March 22, 1982 in Norfolk, Virginia. Toletha joined the US Air Force at the age of 19. Being brought up in a Christian based home, Toletha studied both the Bible and that of the paranormal, relating the two in the range of normal and supernatural experience.

Take a peek at the New York Times Holiday Books Edition co-op ad that puts this book in front of nearly 5 million readers.

All of the New York Times Holiday Books Edition, and other Outskirts Press titles, are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Start Self-Publishing Now!

 

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NYT Holiday Books Edition Features Author Dale Maron’s ‘Pentdoku Puzzles Volume 1′

For twelve Outskirts Press self-publishing authors, this is proving to be an exciting time of year — the time when their books appear in the annual the New York Times Holiday Books Edition. Published each December, this edition of the NYT Book Review is distributed to nearly 5 million people, and in the pages of that edition is the Outskirts Press co-op announcement (featured at the end of this blog post).

Today we shine the holiday spotlight on author Dale Maron’s puzzle book extraordinaire, Pentdoku Puzzles Volume 1.

Pentdoku Puzzles Volume 1Pentdoku Puzzles Volume 1

Keep your brain sharp with this brand-new collection of puzzles—with a twist. Each puzzle is designed to be solved with logic and deductive reasoning. The shapes and colors move you past linear reasoning to help you determine solutions to what you see with your eyes and reason with your brain. Pentdoku Puzzles are fun, challenging, and totally unique. But watch out—they’re also addictive!

Product details…
Paperback
Format: 6 x 9 economy color paperback, 86 pages
Publisher: Outskirts Press (Jun 03, 2013)
ISBN10: 1478710136
ISBN13: 9781478710134
Genre: GAMES / Puzzles

ABOUT THE AUTHOR:Dale Maron

Dale Maron is a general contractor and businessman who uses practical reasoning skills every day to find solutions in his daily work. Dale has always enjoyed jigsaw puzzles, Sudoku and other games, and Pentdoku Puzzles is the result of his many years of problem-solving and looking for a fun way to occupy his time. Visit his website at http://www.pentdokupuzzles.com.

Take a peek at the New York Times Holiday Books Edition co-op ad that puts this book in front of nearly 5 million readers.

All of the New York Times Holiday Books Edition, and other Outskirts Press titles, are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Start Self-Publishing Now!

 

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NYT Holiday Books Edition Features Author Thomas Dugan’s ‘An Atheist History of Religion’

For twelve Outskirts Press authors, this is proving to be a very exciting time of year — the time when their books appear in the annual the New York Times Holiday Books Edition. Published each December, this edition of the NYT Book Review is a special edition co-op ad that places your book ad front and center before millions of readers. This special holiday ad represents a unique — and rare — opportunity to gain priceless visibility, just in time for the holiday book-buying boom.

The New York Times Holiday Books Edition is distributed to nearly 5 million people, and in the pages of that edition is the Outskirts Press co-op announcement (featured at the end of this blog post). Today we shine the holiday spotlight on author Thomas Dugan’s world history tome, An Atheist History of Religion.

An Atheist History of ReligionAn Atheist History of Religion

Have you been told by employees of a textbook company that…

  • our planet celebrated its 6,000th birthday in October of 1994?
  • the Crusades were Holy Wars caused by religious disagreement?
  • European settlers in America believed they were fulfilling an order from God to populate the land from sea to shining sea?
  • Allah has a habit of turning Jews into pigs and apes?
  • Transcendental Meditation allows people to leave behind their earthly bodies so they can live in another form in another place?
  • God is an author who wrote three different books and handed them out to three different cultures?
  • the Emperor Constantine had a dream of a flaming cross in the sky?
  • Muhammad received bare-handed open-heart surgery from two strangers in the desert carrying a golden basin of snow?
  • Menachem Schneerson was the Messiah?
  • calling yourself “spiritual but not religious” accomplishes much of anything?
  • your religion is the real one?

If you believe any of these things, maybe you should get the story from someone who isn’t afraid of getting fired.

Product details…
Paperback
Format: 6 x 9 paperback cream, 200 pages
Publisher: Outskirts Press (Jul 29, 2014)
ISBN10: 1478732733
ISBN13: 9781478732730
Genre: HISTORY / World

ABOUT THE AUTHOR:

Tom Dugan is from New Jersey, though he has spent the last few years traveling. He has a BA in Creative Writing from Carnegie-Mellon University. He is one of the very few people in the world who have been to all three of Charles Darwin’s homes. An Atheist History of Religion is his first book. He intends to continue writing books demonstrating that evidence of evolution is all around us.

Take a peek at the New York Times Holiday Books Edition co-op ad that puts this book in front of nearly 5 million readers.

All of the New York Times Holiday Books Edition, and other Outskirts Press titles, are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Start Self-Publishing Now!

 

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NYT Holiday Books Edition Features Author G.A. Whitmore’s ‘A Place to Call Home: Toby’s Tale’

Twelve Outskirts Press self-publishing authors are celebrating the holidays this year with a valuable gift to themselves and their fans — the gift of priceless exposure! This is the time when their books will appear in the annual the New York Times Holiday Books Edition.

Published each December, this edition of the NYT Book Review is a special edition co-op ad that represents a unique — and rare — opportunity to gain priceless visibility, just in time for the holiday book-buying boom. The New York Times Holiday Books Edition is distributed to nearly 5 million people, and in the pages of that edition is the Outskirts Press co-op announcement (featured at the end of this blog post). Today we shine the holiday spotlight on author G.A. Whitmore’s fiction, A Place to Call Home: Toby’s Tale.

A Place to Call Home: Toby's TaleA Place to Call Home: Toby’s Tale

Every rescue dog has a tale to tell, a story uniquely their own. A Place to Call Home is Toby’s tale. His story takes you on a journey across the country from California to Connecticut and across the spectrum of life’s emotional and spiritual experience. Born on a small farm in northern California, Toby narrowly escapes the death sentence imposed upon him by his breeder. Through a series of events driven by good intentions, he finds himself in a Connecticut suburb where life with his new family soon collapses on him, and his newfound happiness is brutally destroyed. On his quest to find a place to call home, Toby encounters and endures the best and worst of humanity as he comes face to face with sorrow and joy, fear and courage, and ultimately, with the power of love.

Product details…
Paperback
Format: 6 x 9 paperback white, 291 pages
Publisher: Outskirts Press (Feb 19, 2014)
ISBN10: 1478700734
ISBN13: 9781478700739
Genre: FICTION / General

ABOUT THE AUTHOR:

G.A. Whitmore’s passion for writing and her love of dogs come together in her series The Rescue Dog Tales. The first book in the series, A Place to Call Home, was inspired by Toby, an abused dog she adopted from the Connecticut Humane Society. Ms. Whitmore currently lives in Connecticut with her two rescue dogs, Kadee and Zeus. You may contact Ms. Whitmore at contact@gawhitmore.com or visit her website at http://gawhitmore.com/.

Take a peek at the New York Times Holiday Books Edition co-op ad that puts this book in front of nearly 5 million readers.

All of the New York Times Holiday Books Edition, and other Outskirts Press titles, are available from all major online retailers like Amazon, Barnes & Noble, Powells, Books A Million, and others, plus conveniently from the Outskirts Press bookstore at http://outskirtspress.com/bookstore for discounts ranging from 10% – 55%.

Start Self-Publishing Now!

 

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