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Category Archives: Advice

5 Ways Technology is Improving Self-Publishing

Publishing a book has become easier, largely due to improvements in technology. A process that would involve huge management overheard  and subsequently take over 6 months, can now be completed within a couple of months, and that too effectively.

  1. Cost-Effective Solution: Self-publishing is an affordable way to publish a book. Numerous would-be authors were previously discouraged to publish due to the excessive costs involved in writing, publishing and marketing their work. But now, technology can be leveraged to mass-produce books, thus reducing the cost impact on the author.
  2. Ease of implementation: Self publishing has become very easy to implement. Technology allows authors to concentrate on writing their books and novels, forwarding most of the other responsibilities on automated systems that track and assess everything from book marketing to book sales.
  3. Increased Exposure: These days, someone in Japan could be reading a self-published book written by an author from a remote town in the USA. As a self-publisher, all you have to do is submit your manuscript and it can be soon made available to many countries across the world.
  4. Learn and Improve: The internet provides a huge resource for benefiting from other’s experiences and knowing their life-story. Connecting with readers has become much simpler because of the internet, and many authors encourage feedback and increased participation from their readers.
  5. Publish Electronically: Perhaps the cheapest and easiest way to self-publish books, electronic publication allows your book to reach millions of ebook readers across the world. The margins in this segment of publishing are higher than traditional book-publishing.
So, what do you think? Share your experiences of how technology has simplified self-publishing for you! I would love to know!

Ready to self-publish?

Start Publishing

 
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Posted by on February 2, 2012 in Advice

 

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The Speediest Book Marketing Option for Self-Publishers

Yesterday I talked a little bit about a book marketing option that is revolutionizing the ease with which readers can get their hands on one of your books.

Admittedly, I left out some details on purpose!

It would be too easy to give out everything at once!

So following up from my last post, I will tell you how you, as a self-publisher, can take advantage of the Espresso Book Machine (EBM).

Espresso Book Machine allows instant ordering and printing of your self-published book at numerous locations (currently including universities and libraries across the world). A simple process allows patrons to quickly order your book from a collection of over 7 million books, available in digital format.

The process has been simplified to keep overhead costs low, and improve user experience. This innovation has been awarded the Time Magazine’s reputed “Invention of the Year” award, bringing a personalized ordering and reading experience to your nearest library, and coffee-shops.

KDP Select

As a self-publisher, EBM will provide numerous benefits to improve your book exposure and in effect, the revenue it generates. Some of the benefits of this new marketing option include:
  • Run book marketing on auto-pilot. Once you sign up with the Outskirts Press Espresso Book Machine Edition, you can sit back and let us do the work.
  • Cater to thousands of readers through EBM available at multiple locations around the world. Moreover, you can reach international readers through this platform.
  • Highly affordable and standard service, requiring little or no further marketing investment.
  • Now your books will never run out-of stock!
So does this sound like something that could add some sales and improve exposure to your book, and in turn, you?
What are you waiting for? Order your Espresso Book Machine Edition Today to give your Book an Espresso-kick.

 
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Posted by on January 31, 2012 in Advice, book marketing

 

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Would You Like a Book to Go With The Coffee?

How long does it take to get a cup of coffee from your local Starbucks?

This is not a trick question.

From standing in the queue to getting your steaming espresso – 2 minutes, tops?

How long does it take to order and print a book?

2 days? An hour?

Think again!

If the newest Time Magazine’s ”Invention of the Year” is anything to go by, then you can have your book ordered and printed in less than 1 minute!

If your reaction right now is one of total amazement, you are not alone! I felt the same way when I saw that Outskirts Press were offering access to the Espesso Book Machine (EBM), an option that will make your book available from multiple sales channels within record time.

What is Espresso Book Machine (EBM)?

KDP SelectPut simply, the EBM is an automated book-making machine. The operator selects a title to print, and within a few minutes a book emerges, with a full-color cover, trimmed to an exact size, and indistinguishable from the publisher version.

At present, the EBM is the only unique digital-to-print retail solution on the market. The content of these books is fed to the machine via EspressNet, On Demand Books’ growing digital network, consisting of over seven million titles. The benefits of EBM (if you haven’t already figured them out), include:

  • Made to order books, printed and compiled within minutes.
  • Increased points of sale, available at numerous EBM locations.
  • Increased exposure within the publishing industry.
So thing about it, how would you feel if you walked into a coffee shop, and saw a reader sipping Latte with one hand, and flipping pages of your recently published and printed “hot-of-the-press” book.

  

What are you waiting for? Order your Espresso Book Machine Edition Today and become a bestseller!

 
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Posted by on January 30, 2012 in Advice, book marketing

 

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Amazon’s KDP Select Now Allows Kindle Book Lending: A Great Way for Self-Publishing Authors to Add Revenue

Do you remember going to the library to borrow a book? I do.

Most libraries would allow me to borrow a book for 2 weeks, and I would read the book in my own time and return it when I was done. Based on library fee for the year, my total cost to borrow one book was less than 10 cents. But that was in 1990s.

Now, since late 2011, Amazon has kick-started a new venture for digital readers – kdp select.

What is kdp select?

KDP SelectKindle Direct Publishing project allows self-publishers (and publishers) to distribute books through the Kindle Owner’s Lending Library and reach the growing number of US Amazon Prime members. KDP Select has provided over $6 million throughout $12 million, allowing participating authors to earn royalty through the lending library. The program offers other benefits including:

  • Promote your book for free to readers worldwide - The newly launched Promotions Manager tool will allow you to directly control the promotion of free books.
  • Instant feedback - Check real-time performance of your books in the Kindle Owners’ Lending Library.

Enrolling in kdp select is very simple. If you have already published a book to Kindle, you can enroll existing book by visiting the bookshelf. New books can be enrolled during the publishing process. You can simply select the “Enroll this book in KDP Select” option and proceed to publish the book as you normally would.

The catch? Your book has to be available exclusively on Kindle for a period of 90 days. During the period of exclusivity, you cannot distribute your book digitally anywhere else, including on your website, blogs, etc. However, you can continue to distribute your book in physical format, or in any format other than digital.

Recently, I wrote a post about Neal Bogosian, on how his book The Adventures of Chip Doolin reached #8 in Amazon’s paid Kindle store in the baseball category. He tried a unique and innovative approach to add to his fame, and bottom line.

Its time that you should too.

What are you waiting for? Order your Kindle Edition Today and become a bestseller!

 
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Posted by on January 23, 2012 in Advice, book marketing

 

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Do You Want to Self-Publish but Don’t Have Funds Right Now?

One of my fellow bloggers wants to publish a book but she has three hurdles to overcome:

1) She doesn’t want to worry about interior design, cover design, and all that stuff required by those DIY places.

2) She already has a full-time job. She just wants her book published.

3) She doesn’t have the spare cash to pay for full-service book publishing and marketing expenses.

Maybe you are facing the same situation?

Chances are that many of you could use the option of publishing your book now and paying for it later.

Outskirts Press has now included Paypal’s Bill Me Later service on their checkout page as a payment option. Bill Me Later services allow you to make a purchase now and pay later, and can be used at various outlets, including eBay.

In this recessionary economy, many retail companies are providing a simple solution to a typical problem faced by consumers – lack of liquid cash. Most customers that are interested in purchasing necessary long-term products and services do not have the required cash for it.  For authors falling into this category, Outskirts Press provides the solution.

What does this mean for you as a writer?

You can now purchase high-quality, full-service book publishing and book marketing options without paying anything upfront. Outskirts Press has incorporated this facility into their secure online shopping cart, along with the already available options of paying securely by credit card or by check or money order. With Paypal’s “Bill Me Later” funding option, you can order now and pay later, via installments orchestrated via PayPal.

So you can get full-service, high-quality self-publishing and book marketing services today without any upfront costs. Does that sound like a good deal?

(As with any other purchase now and pay later services, you might have to pass the first credit check, as suggested on Bill Me Later page and as conducted securely by PayPal, so please consult their FAQ before using this option)
 

So, are you ready to self-publish the easy, full-service, high-quality way?

Start Publishing

 
 

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A Self Publishers’ Book Printing Process

One of the biggest dilemmas that self-publishers face is deciding on the appropriate printing process. The ‘How to Print’ decision can be a bit easier once you know your target market and budget. Still, there are many options available to you, such as digital printing with print-on-demand distribution or offset printing and physical fulfillment.

Publishers use three major methods of book printing, which are:

Digital printing is perhaps the simplest and the fastest growing printing process. Normally, the files for printing are held at computer servers and can be printed, glued and bound together to produce a high quality book in under 10 minutes. This method works excellently for producing one-demand single copy of the book, as the whole book is produced in one cycle.

Offset printing on the other hand is more suitable for bulk-printing. This traditional type of print-press is fed one sheet at a time, or a complete web of paper, which can be printed in real-time. The web of sheets is then cut up and organized by special bindery equipment. The folding, trimming and assembling of the printing press is carried out right at the end, making sure that more than one book can be prepared at a time.

Letterpress technology is unquestionably the oldest form of printing, and largely unavailable due to its inefficient and time-consuming approach. In this kind of printing, pictorial engravings or etched metal plates are inked, and a single sheet of paper is rolled over them. The process only works for one sheet at a time, and is typically used for very fine, limited edition books.

As you can see, there are a variety of different printing options available to a self-publisher. While offset printing can yield deeper discounts (on a per copy basis), print-on-demand offers the flexibility of a smaller upfront investment. We offer both offset printing/bulk ordering as as well print-on-demand as options for all of our authors. That means – we’re here to save you money regardless of the printing process you choose.

So, are you ready to have 100% control over your self-publishing experience? 

 
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Posted by on January 18, 2012 in Advice

 

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Why You Should Self-Publish Your Book

We all want our opinions, our advice and most importantly, our life’s work to sit on someone’s book shelf. Most of the writers are inspired by this to take action, to publish a book. So why not self-publish? After all, self-publishing is a simple (and effective) way of promoting your work, at an affordable cost.

Many authors struggle with valuing their work, which they often perceive to be unworthy of publishing. This negativity is often prompted when traditional publishing houses turn down books. For these publishing houses, books are business, and if a book does not make business sense, it won’t be published. Many authors who value their work, take up self-publishing.

But if you feel that your work isn’t up to scratch, let me give you these facts:

  • If there is something you know, and are expert in, chances are someone else is looking for that knowledge or information.
  • If you have a story to tell, chances are that there is someone looking forward to reading that story.
  • If you have the enthusiasm to write a book, chances are that there are many self-publishing companies that can help you publish it and realize your dreams.

Outskirts Press is one of those companies. If you think you can write a book, and if you are looking for the right guidance – be it editing, book marketing or even advise – then Outskirts Press can not only point you in the right direction, but also give you the impetus that your dreams need.

The truth is, we all think our book should be out there. So really, if you know something that I don’t, chances are that I will read what you write.

So do you want to self-publish at an affordable price? 

 
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Posted by on January 12, 2012 in Advice, book marketing

 

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5 Reasons to Use a Self-Publishing Company in 2012

In my previous article, I mentioned that self-publishing requires creativity, effort and innovation in order to tell your story. Simply putting pen to paper is not enough – the final product should be personable as well as professional.

Ironic, isn’t it?

So most of us can write a memoir easily – one that can impress upon everyone that can relate to our story. But don’t forget – a self-publishing book should be as professional as a book from a publishing house.

Why does it matter? Simply put – readers have standards! No one would like to buy a book with an unprofessional cover, or a book with a poorly formatted interior. When you use a self-publishing company, you don’t have to worry about these “issues”. Why not? Here are the top reasons:

  • You don’t have to design your books yourself. We have designed and produced thousands of books, and you can benefit from this experience.
  • We provide you with necessary guidance to make sure your end product is unique and fits requirements.
  • You don’t have to worry about publishing and dealing with different agents for each task. We can do it all for you.
  • We make self-publishing affordable with different packages.
  • You can find your own voice. Instead of traditional publishing houses that want you to produce information that works for them, we suggest you to publish what works for you.

Self-publishing companies can provide a decisive edge to your final product.

Have you set a resolution to publish your own book in 2012? Let’s talk…

 
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Posted by on December 31, 2011 in Advice, self publishing news

 

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Self-Publishing is Entrepreneurship

The majority of us spend large portions of our life working for someone – whether that is in a big office or a coffee shop. There are others who are stay-at-home parents and part-time workers who contribute to cultivating strong family values while maintaining financial stability.

Both of these sets of people, and all those that have not been mentioned, are entrepreneurs.

What are my dreams? What are my ambitions?

I will tell you why.

Ask children what they want to do when they grow up. Some want to be firemen, some want to be a princess, and some want to be in the army.

All of us have dreams, ambitions, and a unique life story. All of us have a tale to tell, a tale that allows a reader or a listener to experience our life through our words. All of us have this inherent, self-motivated, entrepreneurial attitude that allows us to connect with others and tell them our story; and people pay attention, not because it is ours, but it is different than their story.

 

Self-publishing is very similar.

The books that we pen are rooted in experiences – physical, emotional, and spiritual. By telling our story (everything we write is a story), we are giving courage to the entrepreneur within us. This entrepreneur always existed somewhere deep down in our psyche but couldn’t get out due to time restraints, financial commitments or family issues.

Self-publishing is the lifting of the final veil of our life experiment.

Whatever we have been through comes out on paper, and it is there for everyone to see. In this, self-publishers are no different than entrepreneurs, who risk everything to innovate and tell their story. The only difference, perhaps, is that most innovators start early; and most self-publishers finish late.

So, are you ready to become an entrepreneur?

 
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Posted by on December 22, 2011 in Advice, Author Inspiration

 

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Top 4 Ways Self-Publishing Authors Can Shatter the “Field of Dreams” Myth

Have you ever seen the movie Field of Dreams? Do you remember the infamous line, “If you build it, they will come”? True enough, the field was built and “they” came.

Marketing a book is a bit different, though. Publishing a book is not enough to make the theoretical “them” appear. You need to market your book, and this means more than just telling your family and friends about it. You want to market it to the people who are already waiting to read your book – which (oddly enough) is usually not your family and friends.

Believe it or not, there is a group of people all across the country (or even the globe) who are already interested in what you’ve written about. The thing is – you haven’t found them yet. They can’t find you, because they aren’t aware that you or your book are “out there”. You have the upper hand. You know they exist. So, how do you find them and get them to buy your book? You have to start with creating a book marketing plan that sells. Here are a few tips to get started:

  1. Figure out who they are. Your book was written for a unique audience. No book, no matter how well-written, should be read by “everyone”. Find out who can benefit from your book. That’s your target audience/market.
  2. Find out what makes them buy. Do they buy for status? Do they buy for entertainment? Do they buy out of sheer need? Pinpoint what makes them “tick”. That’s your hot button.
  3. Figure out how your book meets your target audience’s needs. Do you solve a problem for them? Do you entertain them? This is your marketing message.
  4. Get the word out about your book. Everything counts, as long as it is a medium that’s relevant to your potential reader. If your target market consists of the more spiritual folks among us, you may consider advertising in a magazine that caters to spiritual enthusiasts. This is your marketing medium/method.
Every author should go through a thought process that involves at least the four steps outlined above. This is a very basic beginning to a book marketing plan.

Don’t want to “go it alone”? You shouldn’t have to. A Personal Marketing Assistant can help you develop or redefine your book marketing plan.

Have you published your book yet? Your audience is waiting…

 
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Posted by on October 13, 2011 in Advice

 

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