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Author Archives: Elise L. Connors

3 Reasons Self-Publishing Authors Need Social Media

Social media represents a huge opportunity for professionals.

People are using social media to connect with people, clients, and customers around the world; and businesses are using social media to improve their relationships with current customers and new potential customers. For self-publishing authors, social media offers a chance to level the playing field with traditionally published writers.

Outskirts Press recently introduced a new Author Platform Set-up through Social Media option. Here are three reasons authors should consider this new option when establishing their own expertise and building their author platform:

1)      Marketing Power – According to Intuit Financial Services, more than 38 million people between the ages of 13 and 80 in the US are influenced to make purchase decisions based on what they’ve seen on social media sites.

2)      Build Relationships – Social media is a powerful tool for marketing, but it is different than traditional marketing avenues. Social media allows authors to communicate with readers and build relationships. With social media, marketing is no longer a one way conversation. Words can influence readers to buy your book, but more importantly, readers can influence authors.

3)      Join the Competition – Social media is growing, and authors are recognizing the potential to connect with readers and improve sales. Don’t let your competition reap all the benefit. Authors can join the game and improve sales.

“Authors often struggle with implementing social media campaigns,” says Outskirts Press Manager of Author Support Elise Connors. “With our Author Platform Set-up through Social Media option, authors no longer have to worry about creating their author platform through social media because we do all the set-up for them. Instead, they can focus on other forms of promotion or spend time doing what they do best — writing books!”
When authors purchase the Author Platform Set-up through Social Media option, Outskirts Press will set-up a profile on Facebook, Twitter, LinkedIn, YouTube, and WordPress. In addition to setting up each account on these social media sites,

Outskirts Press will connect authors with relevant people, brands, and communities on each network through “likes,” “tweets,” “followers,” subscriptions, and groups. It’s the complete solution to cracking into successful social media for writers.

To purchase this option, visit http://outskirtspress.com/p/social today.

 
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Posted by on February 22, 2012 in Marketing Options

 

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Featured Book-of-the-Week: For the Love of Pierre by Valerie Fauteux

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!

For the Love of Pierre

by Valerie Fauteux

 (1 Customer Review)

Price: $11.95

“’L’IMPORTANT C’EST LA PENSÉE”… What is important is the thought, the remembrance…

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates.All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.
 

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Late Self-Publishing Author Makes Bestseller List and Donates to a Good Cause

Great Gramma Ann's Scrapbook

Katie Wagner

Self-publishing Outskirts Press author, the late Lyndon Kelly, fulfilled his lifelong dream and published his first (and only) book a little over two years ago. Since then, he was diagnosed with lung cancer. Shortly thereafter, his grandchildren, Kim Freid and Jeff Haynes, took interest in taking their grandpa to the top of the bestseller list before he passed on from his illness.

Lyndon was excited by the idea and committed to donate any and all proceeds from the book to Katie Wagner, a 16-year-old girl who is plagued by the same disease. His grandchildren were up to the challenge. They set to launch their campaign on February 1, 2012. Lyndon lost his battle with Cancer on January 27, 2012.

While his body was not present to see his book catapult to the top of the bestseller list, his giving spirit lives on in the proceeds that he opted to earmark for young Katie. At the start of the campaign, Great Gramma Ann’s Scrapbook catapulted to number one on Barnes & Noble’s bestseller list, number 40 on Amazon’s best selling list, and to the top 10 in Amazon’s self help and biography and memoir category.

So how’d they do it? Well, it started with this video:

Family and friends shared the video with with their friends and family until the spreading of the news became monumental – all leading up to February 1.


While the goal of the campaign was to get as many sales as possible on February 1, the family is still donating all book sales proceeds to young Katie Wagner. We are urging all of our authors and readers to purchase a copy of the book that made it to the top of the bestseller list in favor of a good cause.

 
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Posted by on February 16, 2012 in Author Inspiration

 

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London Book Fair for Self-Publishing Authors

Book fair season is here, and the first stop is the London Book Fair. It’s the UK’s largest and most popular event. Each year, London attracts well over 20,000 publishing professionals from every point in the publishing supply chain.

So, who’s who at London – and why would you want to go? According to their website, London attendees include the following:

  • “Literary Agents/Scouts – representing international authors and looking to sell/acquire rights to print, audio, and film/TV content.
  • Publishers -ranging from small to medium sized publishers as well as the larger publishing houses, all conducting rights business, export and national sales
  • Domestic booksellers – from both independent bookshops and the retail chains
  • Foreign booksellers – buying for their home markets
  • Library and Information Professionals - influencers and purchasers
  • Production, Distribution, Technical and Creative Professionals from the UK and overseas publishers looking for effective solutions to their business needs.

As you can see, there is no limit to the opportunities that you may encounter during the London Book Fair. We know that many authors do not budget for the time or money involved in exhibiting their book at London (or any other book fairs). That’s where our exhibition options come in. We send representatives to London for the fair. They collect leads on your behalf. After the fair has ended, you get a full report with all leads, pictures, and a summary of the happenings at the fair.

A few mouse clicks of your mouse and we will make sure your book gets adequate exposure at this exclusive event. We handle all of the details for you – all while you remain in the comfort of your own home. The deadline for reserving your space is Friday, 2/24/12.

Ready to reserve your space at London? Visit the following link to get started: 

http://outskirtspress.com/p/london.

 
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Posted by on February 13, 2012 in Book Fairs

 

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Featured Book-of-the-Week: Poetry From The Heart by Sandra Taylor

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!

Poetry From The Heart

by Sandra Taylor

Price: $20.95

Passionate Poetry filled with prayer, love, family and humor…

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates.All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.
 

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Self-Publishing Authors Can Save 10% on Global Book Tour Package

Book fair season is upon us. We know that many authors would like to not only get the most exposure possible for their book, they also would like to save some money. This month only, our Global Book Tour package can do both. You can save 10% off the already reduced all-inclusive rate and get exposure for your book at four global events. That’s right – four.

What do you have to do? Simple – make a few clicks and enter the promotion code GBT10PCT when you check out to take advantage of your 10% savings. Really, that’s it. We’ll handle all of the details and even send you a comprehensive post-show summary with pictures and a review of happenings at the various fairs.

Here’s a video that shows you exactly what you can get with this package:

 

We literally take your book on tour around the world!

  • 4 Different Countries
  • 4 International Book Events (London, BEA, Beijing, and Frankfurt)
  • 4 Months Throughout the Year
  • Countless Opportunities

You can learn more about the Global Book Tour by visiting the following link: http;//outskirtspress.com/p/tourpackage.

Remember, until February 29, you can save an extra 10% off this package using promo code GBT10PCT.

 
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Posted by on February 9, 2012 in Book Fairs, Promotions

 

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Featured Book-of-the-Week: Misplaced Clarity by C.D. Smith

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!

Misplaced Clarity

by C.D. Smith

 (3 Customer Reviews)

Price: $22.95

A young college graduate, living in a small town and working an unfilling job, Alex Porter begins his journey of self discovery while unwittingly touching the heart of every person he comes in contact with…

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates.All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.
 
 

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Self-Publishing Book Spotlight: It’s Not Your Fault by Emanuel Barling, Jr., Esq. and Ashley F. Brooks, R.N.

Self-publishing a book is an exciting undertaking. Because we understand the dedication that is required to write a quality book, we like to feature our top authors each week so that you can get to know a little bit more about them and their book. This week, we are featuring Emanuel Barling, Jr., Esq. and Ashley F. Brooks, R.N.’s It’s Not Your Fault.

In their latest book, veteran self-publishing Outskirts Press authors, Emanuel Barling, Jr., Esq. and Ashley F. Brooks, R.N., describe the causes of food craving, overeating and food addiction and they reveal the dangerous addictive chemicals used by food manufacturers which cause the compulsive and obsessive eating that leads to today’s obesity epidemic.

The leading addiction of the American public — surpassing even cigarettes andalcohol — is overeating to the point of obesity. American obesity rates, in fact, are the highest in the world. Nearly twenty percent of the adult population has been diagnosed as clinically obese and there are ten million overweight and obese children in the U.S.

“Americans did not get fat overnight nor did some mosquito spread a deadly virus that causes obesity,” write the authors.

Instead, Barling and Brooks convincingly show that weight gain and obesity are the result of an addiction to chemical food ingredients, the dangers of genetically modified fruits and vegetables and the damage caused by the synthetic growth hormones, carcinogens and antibiotics found in factory farmed meats and dairy.

For any reader who has failed to lose or keep off weight despite conscientious juicing, eating salad diets, drinking healthy food shakes or changing diets like a yo-yo, It’s Not Your Fault offers hope.

Using just the information provided in this book one author has already been able to lose eighty pounds, the other twenty, and they’re still losing weight.

ABOUT THE AUTHORS:

Mannie Barling is a lawyer, author and businessman who spent more than thirty years practicing law in the Greater Los Angeles Area. In the 1970s, Mr. Barling served as in-house counsel to two of the first HMOs in Los Angeles including one that treated more than 13,000 patients a month. Mr. Barling actively participated in the management of these clinics as well as convalescent hospitals, including reviewing all medical matters from PSRO (Professional Standards Review Organizations), physician utilization, interviewing doctors,specialists and evaluating malpractice claims.

Ashley F. Brooks, born in Youngstown, Ohio, is a second generation Irish-American holding Irish and American passports. She is also a third generation nurse. In 1915, her grandmother was in the first graduating class of St. Elizabeth Nursing School. Ashley followed both her grandmother and mother’s path by receiving full-time training and employment in the hospital operated by the nuns at St. Elizabeth School of Nursing before graduating to become a licensed registered nurse.

For more information or to contact the author, visit www.outskirtspress.com/itsnotyourfault.

  

This author purchased the Book Blast package, saving 25% on 5 powerful marketing services to blast the book into the stratosphere! The Book Blast package includes the following options: Custom Press Release, PR Publicist Campaign, Book Review Submission Service, Book Video (shown above) and Personal Marketing Assistant. Outskirts Press authors can easily and conveniently add this package at any time from the Marketing Options screen of the Publishing Center.

Are you self publishing a book and looking to receive
marketing support and services like this?

Start Publishing

 
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Posted by on January 29, 2012 in Uncategorized

 

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Featured Book-of-the-Week: Shadows and Fire by Jennifer Fales

Here’s this week’s Featured Book-of-the-Week available now on Amazon.com!

Shadows and Fire

by Jennifer Fales

 (6 Customer Reviews)

Price: $6.95

An adventure of epic proportions…

Please note that product prices and availability are subject to change. Prices and availability were accurate at the time of this posting; however, they may differ from those you see when you visit Amazon.com.© Amazon.com, Inc. or its affiliates.All rights reserved. Amazon, Amazon.com, the Amazon.com logo, and 1-Click are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue N., Seattle, WA 98109-5210.
 

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Calling All Self-Publishing Children’s Authors: Is Your Book Eligible for Bologna?

Is your book right for Bologna?

Considerations:

Attending international book fairs personally is often cost-prohibitive for self-publishing writers when you factor in expenses such as airfare, hotel, food, and transportation. And those are just the costs of going international. Then there are the costs of the exhibit itself, like the exhibition fees, the exhibition stand, and the “giveaways” (often called “freebies” or “schwag.”)

Advantages:

But book fairs are also the place where self-published authors can “be discovered.” Outskirts Press helps its authors place their books at 5 international book fairs for a reasonable cost.

The Bologna Children’s Book Fair is the world’s leading book fair focusing solely on children’s publishing with a focus on the sale of rights and international co-productions.  To increase your chances for success, your book must have full color illustrations inside the book to participate. Therefore, only our Pearl Full Color books are eligible.

The Bologna Children’s Book Fair occurs in March in Italy and hosts over 1400 international exhibitors and may be instrumental in forging industry connections or negotiating agreements or licenses for your work.

When you order the Bologna Children’s Book Fair from the Marketing Options Screen of your Author’s Center your book will receive valuable, face-out exposure on an exclusive shelf with 4 other Outskirts Press titles and a representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

If you are a published Children’s book author with Outskirts Press and interested in exhibiting your book with the Bologna Children’s Book Fair, you can register for this event conveniently from your author’s center Marketing Options screen. Space is limited and filled on a first-come, first served basis. Due to the specific requirements of Bologna, this event is not a part of our Global Book Tour package and must be registered for separately if you are interested.

The deadline for submitting your book to the book fair is Friday, January, 27, 2012.

Are you ready for Bologna?

 
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Posted by on January 26, 2012 in Marketing Options

 

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