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Monthly Archives: May 2009

8 year-old Dalton James Dreams Big With Self Publishing

Dream Big… Write it Down!

Dalton James, eight year-old published author/illustrator of The Sneakiest Pirates and The Heroes of Googley Woogley will be giving an author/illustrator talk at Andersonville Elementary School today, May 13th, at 7:30 a.m.

Dalton will be speaking to the entire student body on what inspired him to write a book, how he goes about writing and illustrating a book, and what has happened to him since becoming a published author. He will be reading his newly finished and as yet unpublished book The Mudhogs to the students.

Dalton’s family, in conjunction with Dalton’s publisher Outskirts Press held a contest over the school year inviting children to write and illustrate their own books and submit them to Dalton. Dalton’s family, friends and teachers formed a committee to judge the books and the winner’s book will be published through Outskirts Press.  Nearly 180 entries were received.

At the end of his talk Dalton will announce the winner of the contest, who happens to be a student at Andersonville Elementary. The winner will receive copies of Dalton’s two books, The Sneakiest Pirates and The Heroes of Googley Woogley.  Outskirts Press will also publish the winner’s book within the next several months.

The Sneakiest Pirates, by Dalton James

The Sneakiest Pirates, by Dalton James

Dalton’s presentation will be filmed to make a DVD that teachers may request  for their classrooms so they to can present Dalton’s presentation for future students to further inspire children to read, write, and draw.  

The Dalton Family plans on holding a similar contest again next year in the hope that  even more children will aspire to writing and illustrating their own books for publication.

The Heroes of Googley Woogley, by Dalton James
The Heroes of Googley Woogley, by Dalton James
Way to go, Dalton. Keep it up! You’re an inspiration to us all.
 
Interested in publishing your own children’s book, or a book by your son or daughter?
 Start Publishing
 
 

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Self Publishing Author Earns Over $100,000 with Outskirts Press

FOR IMMEDIATE RELEASE

In the wake of new stories about traditionally published authors earning “six figure advances” Outskirts Press author Gang Chen earns six figures in six months and keeps all his rights, which means he can earn another six figures in another six months, long after a traditional advance would be gone.

Self Publishing Author Earns Over $100,000 in Just Six Months with Outskirts Press

Outskirts Press, the fastest-growing full-service self publishing and book marketing company, today announced that one of its authors has earned over $100,000 in author royalties in six short months.

Gang Chen, the self published author of Planting Design Illustrated and LEED AP Exam Guide, will receive a first-quarter royalty check in the amount of $77,611.88 for books sold between January-March 2009. This follows a previous royalty check of $33,679.56 that Chen recently received from Outskirts Press for books sold between October-December 2008.

“Earning $111,000 in six months is an amazing accomplishment for any author, self-published or otherwise,” Outskirts Press CEO Brent Sampson commented. “Of course, publishing with Outskirts Press certainly helps.  We extend heartfelt congratulations to Mr. Chen, and also want to thank him for graciously granting us permission to publicize his success.”

Gang Chen, an expert in the field of architecture, with a master’s degree from USC and over 20 years of professional experience, was among the top-five performing Outskirts Press authors in the 4th quarter of 2008 and then went on to double his royalties for the first quarter of 2009. When notified of his earnings, Chen responded, “I’m in the process of publishing my next book in the LEED Exam Guide series through Outskirts Press, along with a book on architecture, so I hope to break this record soon.”

LEED AP Exam Guide, #1 Amazon Bestseller in Two Different Categories

LEED AP Exam Guide, #1 Amazon Bestseller in Two Different Categories

After contacting hundreds of traditional publishers for his first book Planting Design Illustrated, Chen finally landed a deal with one major publisher, only to discover that he was dissatisfied with the substantial revisions they were suggesting.  He promptly cancelled the traditional publishing contract and decided to publish the book himself. He compared various publishing options and chose Outskirts Press. “Their services do not end after the book is published,” Chen stated.  “They continue to provide excellent marketing advice, as well.”

Outskirts Press understands that marketing is a huge part of an author’s success and, unlike most self-publishing firms, offer promotional advice and marketing services extending for years after publication. States CEO Brent Sampson, “Successful authors have the potential to separate themselves from the pack by publishing with a full-service, custom publishing company that provides support before, during, and after publication.” 

For a partial view of the marketing services that are available for Outskirts Press authors, visit http://outskirtspress.com/marketing.php .

About Outskirts Press, Inc.

Outskirts Press, Inc. offers full-service, custom self-publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

 
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Posted by on May 12, 2009 in Outskirts Press News

 

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American Library Assocation (ALA) Annual Conference for Self-Published Books

tradeshow_ala_2009

The American Library Association annual conference attracts librarians from all levels of management, from all types of libraries, from across the country. It serves as a meeting place for leadership, a place to learn, a place to network and as a forum to exchange ideas on the multitude of issues affecting libraries. Attendance is estimated at 25,000!

Co-op book shelf displays allow you to secure valuable, face-out exposure for your book on an exclusive shelf with 4 other Outskirts Press titles.  A representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

The registration deadline for the 2009 ALA conference is May 31st.

If you are a published author with Outskirts Press and interested in exhibiting your book at the ALA Annual Conference, you can register for this event conveniently from the Marketing Options screen in your author’s center. Space is limited and filled on a first-come, first served basis. 

Click here to access your Author’s Center and register now.

 
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Posted by on May 11, 2009 in Marketing Options

 

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5 New Book Marketing Packages Answer Self Publishing Authors Needs

FOR IMMEDIATE RELEASE

As publications like The New York Times and the Wall Street Journal legitimize self-publishing, authors are still left with the burden of marketing a book after publication. New book marketing packages like those offered by one of the leading self-publishers, Outskirts Press, can help authors with their promotional efforts.

5 New Book Marketing Packages Answer Self Publishing Authors Needs

Outskirts Press, the fastest-growing full-service self-publishing and book marketing company today introduced five new, inclusive book marketing packages to its growing family of over 4,000 authors. Each package combines a select number of a la carte marketing products and services with a specific focus at a 25% savings.

“Authors are discovering how fast and easy self-publishing a book has become,” Outskirts Press Director of Author Support Kelly Schuknecht states.  “However, book marketing continues to be a hurdle.  Not so for Outskirts Press authors.  Once published, we share ‘The 7 Tactics of Successfully Published Authors’ with our writers. And now our new book marketing packages help our authors fulfill these tactics quickly and easily.”

One tactic is “Enhancing Your Online Presence,” which is supported by the new Amazon Extreme Marketing Package.  This package combines a Kindle edition of the book with Search Inside the Book and keyword search submissions.

Another tactic is “Announcing Your Publication,” which is supported by the new Book Blast Marketing Package. This package combines a custom press release with the services of both a PR Publicist (to professionally distribute the custom release), and 5 hours of personal marketing assistance with a marketing professional. The book is also submitted to ten reviewers who commonly review self-published books. Lastly, a 60-second book video trailer is produced and then distributed to social networking and video sites like YouTube, MySpace, and many others.

Rounding out the new packages are the Promotional Materials Package (delivering to the author 2,275 branded marketing materials like bookmarks, postcards, business cards, and more); the Global Book Tour Package (showcasing the book at 4 different book events in 4 different countries); and the Book Award Submission Package (entering the book into 6 renown book awards including Writer’s Digest, Benjamin Franklin, and ForeWord Magazine’s Book of the Year Awards).

“From The New York Times to The Wall Street Journal, self-publishing is recently starting to receive the recognition and kudos it deserves,” Schuknecht continues. “Our new book marketing packages are designed to make book promotion just as easy, fast, and convenient as self-publishing has become, and the only way to experience the ease of book marketing like this is to publish through Outskirts Press.”

To learn more about publishing and marketing with the full-service support of Outskirts Press, authors can visit http://outskirtspress.com/authors.php for a free author’s center without obligation.

About Outskirts Press, Inc.:

Outskirts Press, Inc. offers full-service, custom self-publishing services for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.

 

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Self Publishing Book Marketing – Book Award Submissions

Save 25% by having your book
conveniently submitted to the six
renowned book contests listed below.


It used to be that simply having a published book was indicative of supremely high quality, but now that self-publishing is available for everyone, winning a book award is one of the most powerful and effective ways you can make your book stand above the crowd. With so many book awards and contests available, Outskirts Press has pre-screened and vetted 6 contests. Outskirts Press can facilitate the submission details to all these contests for you. With your purchase of this package and your eligible book, we will handle all the details, including:

  • the award submission fee
  • registering your book with the contest
  • sending them each the necessary review copies of your book
  • accurately and completely filling out the necessary entry forms
  • selecting the most appropriate category for your book (if we’re not sure, we’ll ask you)
  • shipping and handling costs of your book to each of the contest’s multiple judges

Outskirts Press authors can order any of the following submission options or the Book Award Submissions package at any time conveniently from within their Author’s Center.


 

The Writer’s Digest International Self-Publishing Book Awards

You could win $3,000 cash and promotion in Writer’s Digest and Publisher’s Weekly!

Outskirts Press is already the sponsor and publisher of Writer’s Digest’s annual Writing Competition Collection, which is one of the most renown short story contests in the country. Now Outskirts Press can help you participate in the Writer’s Digest International Self-Publishing contest for books. You may be eligible to receive your part of over $17,000 in cash and prizes.

We can take care of all the submission details for you, including the completion of the necessary forms, the entry fee, and the required copies of your book. We will select the most appropriate category for submission from among the category choices listed below.

This contest is one of six confirmed and vetted awards Outskirts Press recommends and it available as part of its Spring Season Book Awards Submissions.

THE PRIZES:

  • ONE GRAND PRIZE WINNER will be awarded $3,000 cash and promotion in Writer’s Digest and Publishers Weekly. The editors of Writer’s Digest will endorse and submit 10 copies of the Grand Prize-Winning book to major review houses such as The New York Times and The Washington Post. In addition, Book Marketing Works, LLC will provide a one-year membership to the Independent Book Publishers Association, guaranteed acceptance in a special-sales catalog providing national representation through 1800 salespeople selling to non-bookstore markets, guaranteed acceptance by Atlas Books (a top distributor to wholessalers, chains, independents and online retailers), six hours of book shepherding from Poynter Book Shepherd Ellen Reid and guaranteed review in Midwest Book Review.
  • 10 FIRST-PLACE WINNERS will receive $1000 cash and promotion in Writer’s Digest. In addition, Book Marketing Works, LLC will provide a guaranteed review in Midwest Book Review, a one-year membership to Book Central Station, the eBook Beyond the Bookstore, a Publishers Weekly book by Brian Jud and a copy of Grassroots Marketing for Authors and Publishers by Shel Horowitz. Plus, all Grand Prize and First Place winners will receive book-jacket seals to promote the award-winning status of their book, promotion on the Writer’s Digest Web site at writersdigest.com, a copy of The Complete Guide to Self-Publishing, 4th Edition by Tom and Marilyn Ross, $100 worth or Writer’s Digest Books and a Notable Award Certificate.
  • HONORABLE MENTION WINNERS will receive promotion at www.writersdigest.com, $50 worth of Writer’s Digest Books and a Notable Award Certificate. All other entrants will receive Certificates of Participation, a brief judge’s commentary and a listing with a link on the Writer’s Digest Web site, provided an accurate URL is provided.

 


 

Every year USA Book News honors outstanding mainstream and independent books with their National Best Books Award.

WINNERS & FINALISTS IN EACH CATEGORY RECEIVE:

  • USA Book News Exposure: A six-month book listing which includes your color book cover, a brief paragraph about your title and a hyperlink to your website. Fantastic coverage for the busy 2010 holiday season! Additional coverage in the USABN E-zine, sent to thousands of book buyers.
  • National Media & Industry Exposure : Coverage of results from the USA Book News network of media outlets and industry contacts for exposure to over 500,000+ subscribers. In addition, the USA Book News national media campaign highlighting the winners and finalists runs from October through January.

The Next Generation Indie Book Awards The Next Generation Indie Book Awards submission service through Outskirts Press is open for English-language books. Double-check your copyright date to ensure eligibility. 

In the past, the top 70 books have been reviewed by New York literary agent Marilyn Allen of Allen O’Shea Literary Agency or one of Ms. Allen’s co-agents for possible representation in areas such as distribution, foreign rights, film rights, and other rights (unless an entrant prefers not to have the book forwarded to an agent). Ms. Allen has over 25 years of sales and marketing experience, including serving as Senior Vice President, Associate Publisher, and Director of Marketing for Harper Collins and directing sales and marketing teams for Simon & Schuster, Penguin Books and Avon Books. Ms. Allen has had the pleasure of working with many best-selling authors including Stephen King, Ken Follett, Barbara Kingsolver, John Gray, Mary Higgins Clark, and many more.

All Finalists and Winners for the 2010 Indie Book Awards are selected and notified in the late spring/early summer.

Awards provided by the Next Generation Indie Book Awards typically are::

  • $1,000 Cash Prize and trophy awarded to the best Fiction Book
  • $1,000 Cash Prize and trophy awarded to the best Non-Fiction Book
  • $500 Cash Prize and trophy awarded to the second best Fiction Book
  • $500 Cash Prize and trophy awarded to the second best Non-Fiction Book
  • $250 Cash Prize and trophy awarded to the third best Fiction Book
  • $250 Cash Prize and trophy awarded to the third best Non-Fiction Book
  • $250 Cash Prize and trophy awarded to the Best Cover Design Book entry
  • A Gold Medal awarded to the winner of each of the 70 categories
  • Finalist Certificates will be awarded to up to 10 finalists in each of the 70 categories

Finalists and Winners will also receive:

  • A listing in the 2010 Next Generation Indie Book Awards Catalog which will be distributed to book buyers, media, and others!
  • Extra exposure for your book on websites and blogs.
  • The opportunity to display Finalist or Winner stickers on your book.

 

The Reader Views Literary Awards

How would you like to become eligible to win thousands of dollars in marketing support AND a Literary Award at the same time? The annual Reader Views Literary Awards were established to honor writers who self-published or had their books published alternatively by a self-publishing company. In years past, winners of the Reader Views Literary Award have received $1000s of dollars of expert marketing assistance from renown marketing experts like:

  • The Kick-Start Guy
  • Herman University
  • Pump Up Your Book Promotion
  • and others.

Only English language books with an eligible copyright date are eligible.

All initial judging will be done by reviewers from Reader Views. They are experts in their fields as well as avid readers. Consider them your reading audience. Criteria for judging is content/originality, presentation/design, innovation, social relevance, and production quality. Five semi-finalists in each category will be determined by a point system. Final judging will be determined by a jury of judges. Three semi-finalists will be chosen in each fiction and non-fiction category. First and second place winners will be awarded in each category. Third place will receive an honorable mention. Each finalist will receive a certificate. Winners will be announced in the spring.


 

Only English language and Spanish language books with an eligible copyright date will be accepted.

The Benjamin Franklin Awards are among the most respected Book Awards in the country. The awards recognize excellence in both editorial and design. The specific genre categories are judged by three industry professionals, coming from the library, bookstore, reviewer, designer, publicity and editorial markets.

All finalists will be notified in the late spring, early summer.

The winners in each category will be announced at the IBPA Benjamin Franklin Awards presentation during the Publishing University at the Book Expo of America. Finalists will receive a certificate of excellence; winners will receive the Benjamin Franklin Award trophy. All finalists will be displayed during the Publishing University and at the Awards Ceremony and all winners will be displayed in a special booth at Book Expo America. Winners and finalists will also be featured on the IBPA website, among other places.


Win $1,500 in Cash! 

ForeWord Magazine’s Book of the Year Awards were established to bring increased attention from librarians and booksellers to the literary achievements of independent publishers and their authors. Our awards process is unique because we ask a jury of our readers, librarians and booksellers, to select their top categories as well as choose the winning titles. Their decisions take into consideration editorial excellence, professional production, originality of the narrative, author credentials relative to the book and the value the book adds to its genre.

All finalists and winners will be notified via email. Finalists are announced by April 2010. Winners in each category and overall for fiction and non-fiction will be announced at the Book Expo of America. First, second, and third place winners will be awarded in each category. A $1,500 cash prize will also be awarded to Best Fiction and Best Nonfiction as determined by the editors of ForeWord Magazine. ForeWord Magazine reserves the right to withhold an award in any category should submissions not meet criteria outlined by editorial and professional production standards mentioned above. All cash prizes are solely at the discretion of ForeWord Magazine.

Winners and finalists will also be featured in ForeWord Magazine and elsewhere.

Ready to get published so you can have an award-winning book?

Start Publishing

 
 

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Self Publishing Book Marketing – Global Book Tour

 

self publishing book marketing

Introducing the Global Book Tour, available exclusively for select Outskirts Press authors.

Save 25% off a la carte pricing. (That’s like getting a whole book event for free!)

We will take your book on a book fair tour around the world!

  • 4 Different Countries
  • 4 International Book Events
  • 4 Months Throughout the Year

 

Press Play to Watch the Book Video

LONDON BOOK FAIR

An exciting stop on your book’s international book fair tour is London, England, home to the annual London Book Fair.This event is regarded by many as the most important spring publishing event and welcomes tens of thousands of attendees from all over the globe. Capitalize by exposing your book to key industry contacts like acquisitions agents, editors, and translation rights agents. Your book will receive valuable, face-out exposure on an exclusive shelf with 4 other Outskirts Press titles and a representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

BOOK EXPO OF AMERICA (BEA)

Your book’s continuing book tour lands in the United States of America, home to the annual Book Expo of America event. The venue rotates throughout the states, although New York is the most consistent host.

Every year the BEA welcomes over 100,000 international attendees, authors, publishers, agents, and buyers. While the attendance is international, the focus is distinctly American, with American books, publishers, and authors receiving the main interest. Your book will receive valuable, face-out exposure on an exclusive shelf with 4 other Outskirts Press titles and a representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

BEIJING INTERNATIONAL BOOK FAIR

Next on your book’s international book fair tour is Beijing, China. This is the central arena for the Asian book business.

No other country has experienced the increase that China has on the world marketplace, and the readership in China represents an enormous opportunity (and gap that needs to be filled) for translations and publishers seeking to feed the frenzy. There is surging consumer demand for all types of books. Your book will receive valuable, face-out exposure on an exclusive shelf with 4 other Outskirts Press titles and a representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.


FRANKFURT BOOK FAIR

Foreign rights sales and distribution beyond the shores of America take center stage in Frankfurt, Germany, home to the Frankfurt International Book Fair.

Each year, nearly 10,000 publishing professional and industry insiders converge on this event, which hosts over 50% more international publishers than BEA.Your book will receive valuable, face-out exposure on an exclusive shelf with 4 other Outskirts Press titles and a representative will be on-hand to personally answer questions about your book. Outskirts Press will provide the necessary copies of the book and all the necessary contact information for both the author and publisher, so interested parties can make further contact, during or after the fair. All inquiries Outskirts Press receives about your book will be forwarded directly to you for personal follow-up.

 

Are you ready to start self-publishing?

Start Publishing 

 
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Posted by on May 7, 2009 in Marketing Packages

 

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Self Publishing Book Marketing – Promotional Materials

Introducing the Promotional Materials Package, available exclusively for select Outskirts Press authors.

Save 25% on over 2,200 branded marketing pieces

(Bonus: free shipping within the continental United States)

1000 Bookmarks

  • Your cover image is on the front in full cover
  • Your book synopsis and webpage URL is on the back in black/white
  • 2″ x 6″ laminated stock
  • You see and approve a digital proof before printing

500 Business Cards

  • Your cover image is on the front in full cover
  • Your contact information is on the back in black/white
  • 2″ x 3.5″ laminated stock
  • You see and approve a digital proof before printing

500 Postcards

  • Your cover image is on the front in full cover
  • Your book synopsis and webpage URL is on the back in black/white
  • 4″ x 6″ laminated stock
  • You see and approve a digital proof before printing

250 Publication Announcements

  • Your cover image is on the front of the card in full-color
  • A formal announcement regarding the publication of your book is on
    the inside of the card
  • 4.25″ x 6″ (when folded) premium 14pt gloss cover stock
  • Included white envelopes
  • Pre-scored for easy folding
  • You see and approve a digital proof before printing

25 Small Posters

  • 11″ x 17″ full color poster
  • Your cover image is on the front in full-color, full bleed
  • The back is blank

Ready to start publishing?

Start Publishing

 
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Posted by on May 6, 2009 in Marketing Packages

 

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Self Publishing Book Marketing – Amazon Extreme

The Amazon Extreme Package is available for all authors, regardless of where their book was published


Save 25% on 3 amazing marketing tactics centered around Amazon.com


(plus receive a free copy of the bestselling book Sell Your Book on Amazon)

 

__________________________


1. Add a Kindle edition of your book to Amazon’s Kindle Store.

In order to demonstrate the benefits of the Amazon Kindle Submission service, you must first know what the Amazon Kindle is.

The Amazon Kindle is a revolutionary wireless reading device that allows its owner to instantly download books and newspapers. Only books that have been submitted to the Amazon Kindle via the required process and in the required format are available for Kindle readers to purchase and enjoy. Kindle editions of books appear on Amazon and in Amazon search listings just like any other format (such as a hardback edition).

There are several benefits to having your book available on Amazon Kindle.

1. The Amazon Kindle edition will appear in the search results, along with any other formats of your book (such as your paperback and/or hardback editions). This results in an increase of exposure for your book’s cover, which increases the chances of browsers clicking on your cover image, and coming that much closer to becoming a buyer.

2. Sales through the Amazon Kindle are not split with Outskirts Press. Just like with our hardcopy paperback and hardback books, we pay 100% author profits, and sales through the Kindle are ALL profit.

Of course, Amazon will still take their share, as they always do, but your profit will be directly deposited into your checking account by Amazon, without any involvement by (or portion for) Outskirts Press. In other words, your Kindle sales are YOUR Kindle sales.

3. Amazon customers and readers are growing every day. While the Kindle is a unique and revolutionary device designed to make reading more convenient, the majority of Amazon customers love actual BOOKS. A Kindle sale is an inexpensive way to offer your book to a potential reader; if they like it, they are more likely to purchase the paperback or hardback edition, too.

4. While all books are ideal for the Kindle, Kindle readers LOVE fiction.  If you are a fiction author looking for a way to “level the marketing playing field” with non-fiction, the Kindle is the answer!  There have been weeks and months in a row when the bestselling Outskirts Press books on Amazon have been Kindle editions of fiction books!

Here’s how the process works:

  1. Order the Amazon Kindle edition now by adding it to your shopping cart.  This can be purchased a-la-carte or with the Amazon Extreme package.
  2. Our Marketing Department will contact you via email and send you the necessary submission form.  Since your Kindle sales are directly deposited to your bank by Amazon, providing Amazon with the means to make that deposit is a requirement of submission.
  3. Once you have completed that form, send it back to us.
  4. That’s it! We’ll take care of the rest. Typically within 4 weeks, your Kindle edition will be online through Amazon.

How does pricing and commission work?

Option 1: Amazon pays 35% and the Kindle price can be whatever you want

Option 2: Amazon pays 70% but the Kindle price must be set between $2.99 and $9.99; and you must live in the United States

__________________________

2. Add your book to Amazon Search Inside the Book

Do you feel that your book (which is available either exclusively or primarily online) isn’t reaching your target audience? Have you ever heard anyone say that it’s hard to make the decision to buy a book without taking a sneak peek and thumbing through the pages? Do you wonder why some books sell very well online while yours doesn’t? Well, Outskirts Press has the perfect solution!

Our Amazon Search Inside the Book marketing option (available to order a-la-carte or with the Amazon Extreme package) will allow you to take advantage of Amazon’s online equivalent to browsing a bookstore. Books that participate in this program feature a “Look Inside” icon over their Amazon cover image, which invites potential customers to electronically “flip” through a small section of the book. This increases the level of confidence a customer has in your book – most likely leading up to a higher volume of book sales. According to Amazon, books participating in this program enjoy significant sales improvement, on average, over books that do not.

When you participate in the Amazon Search Inside the Book program, Amazon digitally catalogs the text of your book – which may result in more accurate and targeted search results and recommendations. Ultimately, the more buyers who are exposed to your book, the greater the likelihood that you will sell more copies. Can you imagine the success you’ll have?

__________________________

3. Add tags and your top 10 keywords to Amazon’s search engine

The optional Amazon Keyword Search Submission service can help your book appear higher in the Amazon search rankings for applicable keywords.

Customers who browse for new books on Amazon typically do not search by title or author. They search by keywords or phrases: subject-specific words that describe their interest. One goal in book marketing is to do whatever is possible to improve a book’s search results ranking for applicable keywords so that your book appears higher in the search results on Amazon.

The Amazon Keyword Submission option can help. Participating books are “tagged” with applicable terms and keywords. This encourages other visitors to your page to “tag” your book with the same keywords and phrases, which can give more “weight” to those terms in Amazon’s search results.

This option is available to order a-la-carte or with the Amazon Extreme package.

__________________________

FREE BONUS:

Receive a free paperback copy of SELL YOUR BOOK ON AMAZON, Outskirts Press CEO Brent Sampson’s bestselling book, featuring top-secret tips guaranteed to increase your Amazon sales. The steps and tactics outlined in this book are the very same marketing efforts Sampson follows for his own book.

Among the tactics and steps suggested in the book are: participating in the Search Inside Program and adding keyword search submissions. You will notice that both of these steps are already included with this purchase of the Amazon Extreme Marketing package.

But there is so much more, like Listmania, Amazon Guides, Amapedia, Amazon Blogs, AmazonConnect, and much more. If you are not already proficient in Amazon listing enhancement, this book is a must-buy. And it’s free with the Amazon Extreme package.

__________________________

Ready to start marketing your book with Outskirts Press?

Start Publishing

 
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Posted by on May 5, 2009 in Marketing Packages

 

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Self Publishing Book Marketing – Book Blast

Save 25% on 5 powerful marketing services that can blast your book into the stratosphere!

 

Introducing the BOOK BLAST Marketing Package, available exclusively for select Outskirts Press authors.

We’ve taken 5 of our most popular marketing services and packaged them together with a 25% savings!  Now with one easy order you can save money and get your book promotion off to an explosive start!

 1. Custom Press Release The custom, professionally-written press release combines information solicited from the author with the professional expertise of our PR writer for a unique, custom release that is focused on the benefits of your book. As the author, you will receive a copy for your records or to further refine and then our News Wire distribution kicks in.

Through distribution, your custom press release is:

  • electronically distributed to a database of approximately 100,000 media contacts, newsrooms, industry analysts, and freelance writers who receive daily email listings of press releases which match their filter criteria. In the publishing category these include newspapers (Wall St. Journal, New York Times, USA Today, etc.), magazines (Foreword, Publisher’s Weekly, etc.), and applicable websites and ezines.
  • posted to syndicated news feeds on other web sites through our XML/RSS news feed. Adding this news feed increases exposure to your press release.
  • optimized for search engines indexing. Search engines regularly spider index our press releases.

2. PR Publicist CampaignSometimes, electronic distribution just isn’t enough, even when the distribution network includes all the perks of our News Wire Distribution above. With the PR Publicist Campaign, a publicist will handle further press release distribution of your custom-written press release with additional, targeted distribution and phone call follow-up to key leads.We will e-mail your custom release directly to the personal email in-boxes of book reviewers and editors in print, radio, television, trades, E-zines, syndicates, and wires locally, regionally and nationwide. This additional distribution circuit is exclusively available through the PR Publicist Campaign, and consists of over 21,000 national media contacts. Applicable trade publications selected for your subject are included free of charge. Editors have opted-in and given us appropriate addresses to e-mail the respective releases to.

Once your release is distribution throughout the circuit, we will place phone calls to follow-up on your single release with key editors, beat writers, and reviewers to push your press release. This increases the probability of coverage/interest. These are not cold calls. The editors and writers receiving your press release and our phone calls have agreed to receive applicable press releases and therefore value the information and the follow-up phone call, which we perform for you.

Then, we will send you every single media lead that results from your publicist campaign. Usually they are in the form of a review copy request but may also be interview requests. The PR Publicist will also send you a recommended cover letter to use when following-up on each lead. You may use it exactly, or alter it as necessary, depending upon each lead.

BONUS: For your convenience, we will register you with a clipping service to keep track of all the promotion you receive from your Book Blast Package. Every time your book title is mentioned anywhere on the Internet, you will receive up-to-the minute email notification. This clipping service lasts for as long as you want.


3. 60 Second Book Video Trailer and Digital Viral DistributionAre you ready to take your book marketing efforts into the 21st Century? Be among the first authors anywhere to use online video marketing. The Book Video Trailer is like a movie trailer for your book. It’s cool, it’s hip, it’s NOW!

  • Music, text, video – we handle the entire production for you
  • You take a look at the first version and make revisions
  • We modify the video once to your specs for the final version
  • Final length is 1 minute for optimal online video sharing
  • We send you the 6mb video file via email
  • Now you have a Book Video to use in any/all of your marketing efforts, however you want

But wait! There’s more! We also upload your video to popular social networking websites, perfect for enhancing your search engine optimization on keyword searches for your name and book title. Plus, successful viral marketing efforts begin at all the sites where we will distribute your video, including:

  • YouTube
  • Google Video
  • Yahoo Video
  • AOL Video
  • MySpace
  • Daily Motion
  • Revver
  • LiveVideo
  • Metacafe
  • and more

BONUS: Your video will be embedded into your Outskirts Press author webpage for you, so visitors to your Outskirts Press webpage will be able to watch your book video online from the new Media Center section of your author webpage.

Press play to see a sample of a recent book video trailer:


4. Book Review SubmissionWe have identified 10 book reviewers who, in our experience, have all demonstrated a tendency in the past to review alternatively published and self-published books.With the Book Review Submission Service, included in the Book Blast Marketing Package, we will administer the submission of your book to these ten book reviewers for you as an optional service. Included in the submission to these reviewers is everything the reviewers typically require to consider writing a review, like:

  • a professional cover letter
  • a professional press release
  • your sales sheet
  • a complimentary copy of your book for the reviewer to consider and keep

As always, remember that no one (including the author nor Outskirts Press) has any control over whether a book reviewer agrees to write a review, decides to share a review that is written, or what the review will say (positive or negative). Participation in the Book Review Submission service in no way implies that a review will be written or that a review will be positive. On the other hand, positive reviews on popular websites and blogs or within popular journals can improve sales and lead to positive word-of-mouth, which is a precursor to the viral publicity and “buzz” that all authors dream of.


5. Personal Marketing AssistantWith all these simultaneous promotional tactics going on (custom release, book video, book reviews, PR campaign), what’s a busy author to do to keep up with the marketing or follow-up that may result from a viral video, an amazing review, and a potential flurry of interview requests from the publicist campaign?Easy! The Personal Marketing Assistant can help you with more personal and specific marketing needs focusing solely on your unique book and “platform” as an author. You will get a 5 hour block of time which includes an initial 30 minute phone consultation and can include even more phone consultation time as you and your personal marketing assistant feel is warranted to successfully market your book. Here are just some of the many, many things the Personal Marketing Assistant can help you with:

  • PR Publicist Campaign lead follow-up
  • Suggesting advertising venues for your book and placing those ads for you
  • Calling bookstores in your area to pitch your book and/or arrange book signings
  • and much more

 

Is it time to get published and receive marketing support and services like this?

Start Publishing

 
1 Comment

Posted by on May 4, 2009 in Marketing Packages

 

Save up to 50% on self published copies

One of the advantages of on-demand publishing has always been “low inventory.”  Outskirts Press recognizes this by always offering our authors their low, below-wholesale author price on quantities of just 5 at a time.  With Outskirts Press, there’s no need to buy massive quantities of your own book just to get a below wholesale cost.

But many of our authors are having such extraordinary success with direct sales that we want to support those wonderful marketing efforts by offering even greater savings for larger orders.  Now, you can save up to 50% off your already-discounted author copy base price when ordering your book in larger quantities through your Author’s Center.

Specifically, full color (Pearl) books and hardcopy books in single order quantities of 2000 or more will receive a 50% discount on the author copy price. 

Black/white paperback books ordered in quantities of 2000 or more will receive a 35% discount.

The discounts begin at 1000 copies for hardback books and full-color (Pearl package) books.

Let’s take a look at an example. A 24 page full-color children’s book that retails for $13.95 and has an author copy base price of $7.64 is already receiving a 46% discount.  By taking advantage of the additional 50% savings, the author’s price drops to 3.82, which is an amazing 73% off the retail price.

To take advantage of these discounts, order the appropriate quantity in your author’s center and read the additional information that pops-up on your screen. This information includes details about alternate production schedules and turnaround times for these drastically discounted books. The quality remains the same superior OP quality you are accustomed to.

Not yet a published author with post-publication promotions and discounts like this?

Start Publishing 

 
 

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