1. The Amazon Kindle edition will appear in the Amazon search results, along with any other formats of your book (such as your paperback and/or hardback editions). This results in an increase of exposure for your book’s cover, which increases the chances of browsers clicking on your cover image and coming that much closer to becoming a buyer. (See image, right)

2. Sales through the Amazon Kindle are not split with Outskirts Press. Amazon will take their share, as they always do, but your profit will be directly deposited into your checking account by Amazon, without any involvement by (or portion for) Outskirts Press. In other words, your Kindle sales are YOUR Kindle sales.

3. Amazon customers and readers are growing every day. While the Kindle is a unique and revolutionary device designed to make reading more convenient, the majority of Amazon customers love actual BOOKS. A Kindle sale is an inexpensive way to offer your book to a potential reader in a format a growing number of readers prefer; if they like it, they may even be more likely to purchase the paperback or hardback edition, too.

2. Add your book to Amazon Search Inside the Book

Studies show that a good number of consumers shop for reading material on the Internet. However, many may not purchase online because it’s hard to browse through books when you can’t physically flip through them and take a closer look. Amazon’s Search Inside the Book program promises to change these statistics.

In 2001, Amazon.com started offering their Look Inside the Book program, allowing consumers to view the inside cover, table of contents, back cover, and even a select few pages from inside the book. Search Inside the Book is the new and improved version, where consumers can “take a peek inside” a book and preview certain pages before they buy it.

When a book participates in this optional Amazon program, browsers can even use a keyword search tool that allows them to conduct additional searches within the book, which helps them confirm that the title is what they are looking for.

When customers search for books on Amazon.com, actual words and phrases from the books—not just the author and the title—are engaged to return the best possible matches. With this powerful new feature, customers can find books that may never have surfaced in previous search results. It also widens the circle of readers for a particular book.

 But this additional advantage and the improved search results rankings that result, is only available for books participating in Amazon’s Search Inside program.

For this and other reasons, adding the Search Inside the Book option can help improve sales for many books that might otherwise languish on Amazon’s virtual shelves.

3. Add tags and your top 10 keywords to Amazon’s search engine

The optional Amazon Keyword Search Submission service can help your book appear higher in the Amazon search rankings for applicable keywords.

Customers who browse for new books on Amazon typically do not search by title or author. They search by keywords or phrases: subject-specific words that describe their interest. One goal in book marketing is to do whatever is possible to improve a book’s search results ranking for applicable keywords so that your book appears higher in the search results on Amazon.The Amazon Keyword Submission option can help. Participating books are “tagged” with applicable terms and keywords, and then 10 specific keywords or phrases are submitted to Amazon’s Search Engine on the author’s behalf, along with the necessary justification for that keyword. Amazon ultimately holds discretion for what keywords are accepted or denied, but experience has shown us that books with submitted, applicable, and popular search-terms perform better in terms of search results (and ultimately sales), on average, than those books that haven’t added additional search terms.

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Among the tactics and steps suggested in the book are: participating in the Search Inside Program and adding keyword search submissions. You will notice that both of these steps are already included with this purchase of the Amazon Extreme Marketing package.

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