Amazon’s “Search Inside the Book” feature allows potential book buyers to peruse the front cover, back cover, table of contents and featured excerpts of the book, just as if they were shopping in a brick-and-mortar bookstore.
Up until now, submitting a book to Search Inside has been a somewhat cumbersome ordeal, starting with sending an email to the appropriate autoresponder at Amazon, waiting for a reply and then either creating an alternate log-in account through Amazon’s Seller Central, or mailing a hard copy of the book to Amazon’s offices in Seattle.
Announcing great news for self-publishing authors!
At least for those authors published through Outskirts Press, who today announced the launch of their Amazon Search Inside Submission Service. Now Outskirts Press authors can simply request this service through their Marketing Center, conveniently and efficiently. Typically within 5 business days, their Search Inside is activated on their Amazon Product Detail page, depending upon Amazon’s turnaround time.
“Search Inside is an oft-misunderstood and highly valuable component of Amazon,” states Outskirts Press CEO Brent Sampson and author of SELL YOUR BOOK ON AMAZON. “Not only does Search Inside allow potential buyers a more comprehensive view of the book they are considering, but it populates Amazon’s database with valuable information about the book’s content, which improves Amazon’s search results and customer targeting for the book. These can all add up to improved sales performance.”
Look at the image to the right for an example of how a book looks on Amazon.com once “Search Inside” has been activated. On the actual Amazon page, click the “Look Inside” logo above the book to experience it.
Amazon.com claims that, statistically, books with “Search Inside” sell better than books without. Of course, self-publishing authors would do well to use every resource and tool at their disposal to tip the scales in their favor. To that end, Outskirts Press has assembled a team of marketing support experts offering their published authors a wide range of marketing and promotion services/products, now including Amazon’s Search Inside Submission.
The service could not come at a better time, with so many businesses and individuals struggling to find success during the weakened economy. Online resources such as Amazon.com make it convenient for consumers to locate and purchase their books with specificity. This also gives a self-published author the same platform as any traditionally-published author to sell their books. Cutting out the middle man enables the self-published author to keep a higher percentage of their books sold and retain all their rights. In this economic climate, it is no wonder so many authors are seeking to take charge of their own publishing fate.
To add SEARCH INSIDE to your Outskirts Press book, visit the Marketing Options screen of your Author’s Center and select the Amazon Search Inside Submission Service.
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